Chapter 395: Bringing Goods (4479)
Robert Capito’s words make sense.
A few months ago, a data leak at the Newport office forced Labna Zorci, the DEI director who was previously responsible for DEI promotion, to resign, and her direct supervisor, Jeffrey Smith, also suffered a lot.
The Newport office data leak dealt a heavy blow to BlackRock's painstakingly promoted DEI, with many linking it to the Jude conspiracy theory.
Moreover, Labna Zorchi and Jeffrey Smith were both Judeans, and the entire Blackrock was composed of Judeans.
Therefore, BlackRock urgently needs someone who is not from a Jude background to be responsible for this business. Although the doubts about the BlackRock Jude conspiracy theory will not disappear, it at least provides an additional means to muddy the waters.
This is also the main reason why all management believe that it is not surprising to let Jiang Nanzhen be in charge of DEI business.
In any case, the promotion of DEI business mainly relies on BlackRock's capital and Aladdin system's integration of ESG. It doesn't matter who is responsible, what matters is the identity and background.
Of course, it would be better to have someone with this background to be in charge of this part of the business, but there are not many women in BlackRock who are suitable for this job. In this case, Zhou Yi's Jiang Nanzhen is not unacceptable.
Moreover, Jiang Nanzhen was once a member of the management team of the 404 Fund that the company was preparing to acquire, and participated in the development of the Woking system. According to the usual acquisition strategy of large companies, it is normal to give this woman some sweet treats to make her wholeheartedly work for BlackRock's acquisition plan.
Due to trust issues, it is certainly not appropriate to let her participate in BlackRock's core business now, but there is no problem in managing and promoting conceptual work such as DEI.
It’s true that DEI is advocated by BlackRock and Wharton School of Business, but the importance of anything is a gradual process.
Now in 3062, even at BlackRock, DEI is not that important, not to mention compared with business departments, and even compared with traditional compliance departments, it is far less important.
Besides, who would do this?
Before this thing got off the ground, it was actually difficult to find capable people to take this position, except for bigwigs like Larry Fink and Goldstein who personally promoted it.
Because it goes against common sense.
It is thanks to BlackRock's use of the Aladdin system, which has forced ESG and DEI to become a new trend.
Looking at Robert Capito, who was smiling and shaking hands with Jiang Nanzhen, Goldstein hesitated again and again, changed his sitting position several times, pursed his lips again and again, but finally did not speak.
He was also involved in the previous Newport data leak incident. Although he only appeared in one of the videos, this video was the most widely circulated.
If it weren't for Labna Zorci taking the blame, and if it weren't for Capito and Larry Fink's protection and the suppression of public opinion, it would have been difficult for him to get away with it this time.
In addition, the Qianxun private placement that he led had such a big mistake, and Jiang Nanzhen had also reminded him in advance. Under such circumstances, he had no position to continue to speak out against it.
Moreover, this incident even shook his position as the Crown Prince of Blackrock.
Originally, almost everyone regarded him as the future successor to Larry Fink and Robert Capito, but after his two failures, he has heard that some potential competitors have begun to make moves.
For example, Mark Weidman, who is responsible for ETF index investment, and Mark McCollum, who has just been transferred to the position of president of the Americas.
Goldstein couldn't help but sigh secretly. Just as he lowered his head in thought, he felt a sharp gaze sweeping over him.
For a moment, Goldstein felt the hairs on his body stand up.
When he looked closely, he found that Jiang Nanzhen was looking away from him and smiling shyly at him.
Is it an illusion?
Goldstein shifted uncomfortably.
Maybe it’s because Chihiro couldn’t suppress the unease caused by Yuzu Technology in a short period of time?
Is it possible that Qianxun will not be able to find the cause of the failure within a week?
If such a situation really occurs, what market share will Ysou occupy in Da Zhou?
Goldstein frowned.
——
"Mr. Han, it's not that I'm unaccommodating, but you also know that the number of spots for each keyword is limited. Your Huanpu Company needs it, and so do other advertising companies. There's really nothing I can do..."
"You can't say that. The price has gone up, but the number of clicks has also increased. And our conversion rate is even higher than Qianxun's. You know that."
"Even if I pull it flat, it won't be much. That's all. I'll have another meeting later."
Zhang Xiangzheng hung up the phone with a smile on his face.
Chihiro's luck is so terrible, no, it's my luck that's so terrible.
The last time Qianxun was shut down, the number of clicks on 720 search increased fivefold during its peak period. Even after Qianxun resumed access, the number of clicks was still about three times that before the first Qianxun shutdown.
Although the market share continues to decline over time, the marketing department estimates that the number of users who can be effectively converted within a year will increase by at least 150%.
I originally thought that I could have a good year this year, but after hearing the report, Boss Qiu immediately raised this year's KPI. The new KPI was set at tripling the number of clicks and doubling the turnover, which made him almost cry.
The reason you set the indicators this way is because you don’t want to give bonuses to our team, right?
How can you play like this?
Even if you kill me, I will never be able to get three times the effective click volume. That was Chihiro's black swan event. Where can I find another black swan?
What frustrates him most is that, as time goes by, these new users are lost at a rate far exceeding their expectations.
It was originally thought that Qianxun's user stickiness was too strong, but data from the ISP showed that Qianxun's market share had also dropped significantly.
It's not just Qianxun. The market share of various domestic search engine companies that had profited greatly from the Qianxun black swan incident is also declining rapidly.
And these declining market shares were completely taken up by Ysou, which was just launched not long ago!
At that time, Zhang Xiangzheng felt that let alone tripling the clicks, it was even unknown whether this year's effective visits could increase by 50% compared to last year.
The growth in turnover is actually higher than the proportion of effective visits, mainly because the users of 720 are sinking more deeply. They are mainly users who don’t even know how to surf the Internet. After their homepages are modified by rogue software, they just use it naturally.
The proportion of users over 50 years old and with junior high school education or below on 720 Search is very high, even exceeding that of Qianxun, and this group of people are also the key target customers of Putian medical institutions.
Stupid people are easy to deceive.
But if the number of users does not increase, the growth in effective clicks will also decrease, or even remain unchanged, and the bidding ranking will not be able to be sold at a high price. It may look okay in the short term, but after two or three months, the benefits will be exhausted and the turnover may even decline.
Zhang Xiangzheng has been unable to eat or sleep well these days.
But who would have thought that a month and a half later, Chihiro would be shut down again!
This is really like a pillow for a sleepy person, like a long drought finally ending in rain, like Momonoki meeting Shimizu Ken.
This time, several times more Putian advertisers flocked to 720 than before!
It seems that we can complete the new KPI assigned by Boss Qiu ahead of schedule in just two months, even before the end of the year.
Zhang Xiangzheng decided not to report the performance growth to Boss Qiu this time, so as to avoid raising his own KPI later.
But the problem is, this time the Qianxun outage was not as long as the last time, so why did so many customers leave?
After just a little thought, Zhang Xiangzheng understood.
Putian's advertisers are losing confidence in Qianxun!
Many advertisers who did not abandon Qianxun last time could no longer sit still this time and began looking for new channels.
Ysou does not accept medical advertisements, so 720 Search, which was originally the second largest market share company and is now the third largest, has become the best partner.
This is really Chihiro fell, 720 eat full.
It's just wonderful.
Even if Ysou is the search engine with the highest user conversion rate among Qianxun users, what good is it? What’s the point if you can’t make money?
Running a business is running a business, there is no need to talk about morality or immorality. Do you really think you are the savior?
Moreover, even if you don't run medical advertisements, what's the point? As a new search engine based on a large AI model, your current customer base is not the target group for medical advertisements.
If Ysou also does medical advertising and relies on artificial intelligence to accurately recommend to customers, the effectiveness of medical advertising can be greatly improved. If the handshake rate of word clicks is higher, the charges will definitely be higher.
But now, if you give up your skills, I will accept all these customers with pleasure.
Hahaha.
You should know that now Putian medical advertisements account for one-third of the search engine bidding ranking business, and the total amount is twenty times the current overall turnover of 720 Search!
In other words, even if only half of Qianxun’s medical advertisements were transferred to 720 Search, 720’s overall turnover would increase tenfold!
In the past few days, 720’s revenue has been growing explosively!
It’s a good thing that Qianxun stopped the machine.
When a whale falls, all things come to life.
Zhang Xiangzheng has always been disdainful of Ysou's decision not to accept medical advertisements.
He himself didn't notice that a few years ago he was still an aspiring scientist, but within a few years of joining 720, his three views had changed greatly.
He originally worked on algorithms and was no stranger to deep learning and neural networks. He was also very clear about the current development of AI.
720 is also currently working on integrating AI into search, and has already applied some of its findings to the search page. When a user searches for a specific question, 720's large model will also aggregate the search results and provide the user with a summary of the information.
This kind of AI intervention in search engine plug-in mode is of course different from the underlying logic of Y-search's AI smart search. It is just a summary of search results through a large AI model, and the focus is still on advertising promotion.
For example, if a user searches for too short a time, a summary message will appear on the search results page. It'll start with a bunch of nonsense about X minutes being considered normal, followed by something like, "Currently, XXX Hospital and XXXX Hospital have made a major breakthrough in addressing XXX. Their XXX technology can effectively XXXXX. Xiao An has found XXX Hospital's contact information for you; you can contact them."
720 even launched a new service package. If advertisers do not buy this package, AI will not collect their advertising information to recommend it to users.
Professional managers will influence corporate culture. Similarly, the three views of the enterprise will also influence the three views of professional managers.
The three views of an enterprise are the three views of its boss.
720, which made its fortune with rogue software, naturally has no good values. Many people say that it is a real villain in the IT industry.
It is interesting that real villains often gain more recognition than hypocrites, but in fact, if we talk about badness, real villains are much worse than hypocrites.
The reason why a hypocrite is hypocritical is that he at least knows what is right and what is wrong.
But a true villain will cover his evil deeds with a cloak of "correctness" that if he doesn't work for himself, he will be punished by heaven and earth. He will confuse right and wrong and distort the facts, justify "injustice", and have no moral pressure to do evil.
In real life, for every ordinary person, a real villain can cause more harm to ordinary people than a hypocrite.
After all, being a hypocrite requires ability.
Deep down, Zhang Xiangzheng, who comes from a technical background, also feels that 720 should put more effort into basic research. For example, the large model currently used by 720 is simply a reskin of Juzi1.99Dec.
According to Zhang Xiangzheng's own ideas, he prefers to use the grapefruit architecture to build an AI big model from scratch, rather than directly using the open source model of the Orange big model.
These are two completely different concepts.
Although the Youzi architecture was also developed by Youzi Technology, architecture is like the various standards in the construction industry. As long as the craftsmanship and strength meet the national standards, they can decide for themselves how to design and build the house.
But juzi1.99Dec is a finished house that has already been built. The only changes they can make are how to partition and decorate it.
But he never mentioned this plan to Boss Qiu.
Because it's useless to mention it.
If you directly use the open source juzi1.99dec, the cost will be at most tens of millions.
If you use the yuzu architecture to build it from scratch, not only will its performance be comparable to juzi1.99, but even if you throw in hundreds of millions of dollars, you may not even hear a drop of water.
This is obviously unacceptable to Boss Qiu, who is more interested in business model innovation rather than technological innovation.
In the past few years, he has been disciplined to actively cater to his boss's ideas.
So what is the idea of the young boss of Youzi Technology?
If they don't make money, what good will it do even if they replace Qianxun's market position and market share?
"Real-time market share is 65.8%!" Ysou CTO Li Boming's face flushed with excitement.
The last time Qianxun resumed access, Li Boming originally thought that the number of visits to Ysou would drop significantly, and the number of visits might even be halved compared to when Qianxun was shut down.
But unexpectedly, Ysou only dropped by about 20% on the first day when Qianxun resumed access, and started to grow again on the second day.
In just half a month, Ysou's market share returned to 33.5% when Qianxun was shut down, and this month, the highest single day even exceeded 38%!
Its traffic volume is almost comparable to that of Qianxun, and it has left other competitors far behind.
In the past few days, Ysou has taken the lead and eaten up most of the market left after Qianxun was shut down.
Li Boming wanted to shout out, "Competitors are idiots."
"The server can still hold up at the moment, but depending on the situation, we may have to ask Ali for more resources." Li Boming suppressed his excitement and kept a close eye on the resource situation.
Up to now, the biggest bottleneck of Ysou has become computing power and storage resources.
In fact, if it is just a search business, it is completely sufficient for Ysou to continue using Ali Cloud.
But in a short period of time, Ysou has become a new search giant that can replace Qianxun's market position. At this time, continuing to use Ali Cloud will have some problems.
Having your life controlled by others is obviously not a good choice.
Moreover, the business that Ysou needs to expand in the future will inevitably come into direct competition with Ali.
"Y-search smart selection and digital live broadcast are basically complete. The small-scale test results are quite good. Next month, after our services are gradually migrated to the newly built Youzi data center, they will be officially launched. We need to pay more attention to this aspect."
Zhou Shuzi stared at the market share displayed on the wall, his face also showing a happy expression.
advertise?
Where can I make money by directly selling products through advertising?
(End of this chapter)
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