Chapter 31 Wangshu Tears
Fang Yu asked a few more questions, but Wang Xiaoya still didn't know where Gao Mingkai had fished out the Rubik's Cube.
The couple now barely exchange ten sentences a month, so Wang Xiaoya naturally didn't bother to ask about it.
"Huh? It seems to be really effective." Twenty minutes later, Wang Xiaoya raised her left hand in front of her eyes in surprise. The part where the Moonlight Gel was applied looked indeed more radiant and delicate, and the skin texture looked better.
The effect is even better than directly injecting hyaluronic acid + whitening injection + photorejuvenation.
"Did you really buy this formula from an old doctor named Zhou? There won't be any disputes in the future, right?" Wang Xiaoya asked with concern. Even though she didn't care much about the family business, the family influence since childhood made her more sensitive to this aspect than ordinary people.
Fang Yu took another piece of pork belly with chopsticks and dipped it in soy sauce: "Don't worry, I am the only one who has this secret recipe now, there won't be any disputes."
"Just now you said you wanted to change its name? I think Moonlight Condensation is pretty good." Wang Xiaoya dropped a few more drops on her hands and spread them evenly, even on her forearms, just to achieve a harmonious skin tone.
Fang Yu shook his head as he ate. "The name doesn't tell the consumer what this thing is used for, how it works, or what's inside it that's causing it. Most importantly, the four words 'Moonlight Condensation'—it's not enough."
"I plan to make this essence a top-tier luxury product."
"In Da Zhou, if you want to be a top luxury brand, you don't have to tell consumers what the product is used for or what ingredients are working, but the name must be impressive."
"A few years ago, having a foreign name was considered classy. Many brands that sounded like foreign brands were actually domestic brands. Wasn't that the case with your company, Anson Pharmaceuticals?"
More than 20 years ago, Wang Qingzheng changed the name of Renhe Pharmaceutical Factory to Anson Pharmaceuticals for this very reason.
Moreover, since its first letter is A, Anson Pharmaceuticals will be among the first few in any situation where alphabetical sorting is required.
This kind of trick of the older generation of businessmen is actually still used by many people today.
If you don’t believe it, you can take a look at your WeChat address book and see how many people have an A in front of their names.
Wang Xiaoya frowned slightly: "You know that Anson's health and I have nothing to do with each other."
Fang Yu smiled, pulled Wang Xiaoya's hand and squeezed it twice, then continued.
"But in the last one or two years, the tide has been turning. As national confidence grows, giving someone a foreign name is more likely to be seen as worshipping foreigners."
"Look at all the new brands that have become popular in recent years, like Lecha, which has been lining up lately, and the very popular Dami. Even the stepmother skirt I bought you last time was from the brand called Nishang. What future do you have in making fake foreign brands now?"
Wang Xiaoya blushed, tears welling in her eyes. "Bah! What did you buy for me? I only wore it for three hours."
Fang Yu chuckled, "If we want to go high-end, we need to go against the thinking of Dami and Vancl, which are targeting the youth market. The name should sound more cultured."
"Originally, the best name I thought of was Revlon. 'The clouds resemble clothes, the flowers resemble beauty, and the spring breeze blows across the threshold. Revlon' sounds cultural and has a beautiful artistic conception, which perfectly fits the positioning of a top domestic luxury brand."
"I later checked and found out it had been registered by someone from Malaysia a long time ago. I heard it was a pretty famous brand in the past, but unfortunately it hasn't been doing well in recent years and I rarely see it anymore."
Wang Xiaoya was curious: "So what do you want to change it to now?"
Fang Yu thought for a moment and said, "I thought of two. The first one was Emperor Liujiang. But then I realized that this word has a bit of ambiguity online now, hehe."
Emperor Liujiang? Ambiguity? What ambiguity could there be?
Wang Xiaoya blinked in confusion.
"Don't understand? Don't you like eating it?" Fang Yu had a malicious smile on his face.
Seeing Fang Yu's smiling face, Wang Xiaoya suddenly understood what was going on. Her face turned red and she kicked Fang Yu hard under the table.
Fang Yu grabbed Wang Xiaoya's little feet and rubbed them, making Wang Xiaoya feel weak all over, and it felt like a kitten was scratching her heart.
"What about the second one?" Wang Xiaoya pulled her foot back and changed the subject with a red face.
Fang Yu ignored Wang Xiaoya's anger and wiped his hands with a wet towel: "The second name is - Wangshu Tears."
Wang Xiaoya pondered, "Wangshu in front is the forerunner, and Feilian behind is the follower. Wangshu also refers to the moon, right? What does it mean?"
Fang Yu continued eating. "It doesn't have any meaning. It just sounds cultured and classy, suitable for a top luxury brand. Of course, I'll have to create some brand stories in the future. Then, this name, which has never had any meaning at all, will become meaningful."
Wang Xiaoya frowned slightly. "Why do you insist on becoming a top luxury brand? Do you know how difficult it is for a domestic brand to become a top luxury brand? Regardless of whether or not you can become a top luxury brand, if you want to make money, you ultimately have to scale up and enter the mass market."
“No matter how expensive the top luxury goods are, their market size cannot compare to the mass market.”
Fang Yu shook her head. "No, I won't be scaling up, and I won't even apply for a patent. Instead, I'll keep the formula secret. I'll be the one providing the stock solution to the factory. The production volume won't be high, so the top luxury skincare market is already big enough for me."
Wang Xiaoya couldn't understand. "Why? There shouldn't be any top-tier luxury skincare brands with annual sales exceeding $500 million, right? But the entire skincare industry is a massive market worth over $100 billion, and it's growing incredibly fast. A while ago, Anson even wanted to enter the hyaluronic acid market."
Fang Yu said slowly, "No more than one billion dollars is just right. I hope to make this company the most profitable one, not the largest one."
"In fact, no matter how many companies I open in the future or what industries I'm involved in, I will never allow the annual turnover of any company I control to exceed 10 billion Great Zhou coins."
Hearing this, Wang Xiaoya couldn't help but laugh. Her first reaction was that Fang Yu was indeed capable, but after all, he had not entered society and was still too naive.
No more than 10 billion Da Zhou coins?
There are no more than 1,000 private enterprises with an annual turnover of more than 10 billion yuan. If they can reach this threshold, they will have entered the ranks close to the top of the pyramid.
Wang Qingzheng has been working hard for 30 years, but Anson Health's annual turnover is only over 20 billion yuan now.
etc!
Wang Xiaoya was about to speak when she saw that the skin on her two arms, which were coated with Wangshu Tears, seemed to be shining with bright white moonlight.
But upon closer inspection, it turned out to be just an illusion caused by the obvious improvement in skin condition.
So amazing!
Wang Xiaoya is a beauty. To be a beauty, she must pay attention to skin care.
In order to protect her skin, Wang Xiaoya carries an umbrella all year round, even when going out in winter.
It is to prevent ultraviolet rays from damaging the skin.
Her skin condition is not yet in need of cosmetic surgery, but she is already 28 years old after all, and her sisters and girlfriends have often messed up their faces.
The family business is related to medical care. She and her mother have opened two medical beauty clinics. Therefore, Wang Xiaoya is not completely ignorant of the effects of various medical beauty projects.
She had never heard of a skin care product that worked so quickly and so effectively!
This is no longer a question of instantly killing other skin care products, but a question of even crushing the booming medical beauty industry.
If Wangshu Tears is proven to contain no harmful substances and passes human safety tests, it will undoubtedly bring about a seismic change in the entire skin care industry.
No one knows better than Wang Xiaoya how much a woman can pay to become beautiful.
As long as this product is launched on the market and becomes known to people, countless wealthy women may directly wait in front of the counter to buy out all the supplies.
Even though the price of Yuehua Gel is twice as expensive as CPB or Labrynne, selling for 1,000 dollars for 30 ml, as long as it can be bought, those top wealthy women dare to use it to take a bath!
By then, this product may be able to take up the entire market share of the skin care industry!
Of course, the prerequisite is that Wangshu Tears can pass various safety tests and successfully obtain approval for listing.
This is a market worth hundreds of billions of dollars. How could Fang Yu not want it?
Even if you take away the halo of beauty in the eyes of her lover, Fang Yu is still a smart person in Wang Xiaoya's mind, and she is more mature than her age, so it is impossible for her not to realize this.
Facing Wang Xiaoya's doubts, Fang Yu sneered: "Sometimes, bigger is not necessarily better."
"On the contrary, controlling the business scale to a certain level and running a small but beautiful company is the most comfortable and safest thing for a business owner."
I originally wanted to ask the kindergarten master to apply for the two brands, Pomelo Tea and Persistent Visit, to make a guest appearance in this chapter to attract attention, but maybe the master didn't see it, didn't get the authorization, and didn't feel comfortable leaving a comment. I didn't get the attention, so I didn't.
(End of this chapter)
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