Chapter 506: Low Retention Rate Issue Solved? (6441)
After the promotional video was played, it could be felt that, except for some game enthusiasts, most people had not yet recovered from the shock brought by Mix and Youmi OS.
There's no way around it. Rice Mix's appearance just now was so shocking that it has raised the excitement threshold of all the audience to an unusually high level.
In addition, Mix is a hardware product. Compared with software, hardware products can make people more intuitively feel the innovation brought about by technological progress, which is naturally more shocking.
Although both are Apple products, the launch of Mac OS was far less impressive than the launch of iMac at the same time.
Even though Pseudosoft, the dominant player in the operating system field, has such a heavyweight product as Windows, the level of attention it received at the Pseudosoft press conference was only comparable to that of Pseudosoft's Surface.
The most anticipated product released by PseudoSoft in recent years is the HoloLens, which was released at the same time as the win10 launch conference last year.
By the way, tomorrow night at 10 o'clock in the Big Zhou time, Pseudosoft will hold another Win10 product launch conference in 3062. I wonder what new hardware will be released this time.
However, anyone who has watched today's press conference will believe that no matter what Pseudo-Soft releases tomorrow, it will not be more shocking than this one!
Although the press conference has not yet ended, almost all the public relations of "friendly competitors" have already held emergency meetings to assign tasks and formulate public awareness campaign plans for rice.
I guess except for Da Mi, the management of other major mobile phone manufacturers will have to work overtime tonight.
Therefore, when people see Youguo Technology’s AR game now, although they are also amazed, compared with the “black technology impact” brought by Mix more than ten minutes ago, it always lacks that final touch of shock.
"Thank you, Mr. Lei." Fang Yu clasped his fists towards Lei Jun who had just walked back to the backstage.
Before returning to the stage, Lei Jun gave "Taihuang: The Realm of Mountains and Seas" enough face, so Fang Yu had to thank him in his attitude.
Lei Jun took a hot towel and wiped his face, his expression still full of excitement: "Saying thank you is too formal. We have achieved mutual success. I didn't expect the effect to be so good. It is also thanks to the support of Youzi Technology."
"By the way, why did you insist on releasing it all today? I've always felt that today's press conference contained too much information and might dilute the impact of the release of 'The Great Desolate Mountain and Sea Realm'."
"Or do you have any other tricks up your sleeve?"
When Lei Jun returned to the backstage, he couldn't help but admire Fang Yu when he saw him still smiling.
I didn't expect that a young man in his early twenties would be able to remain calm even when faced with a catastrophe.
Although I was already a leader among my peers when I was his age, at least in terms of mentality, I was much more worried about gains and losses than Fang Yu.
Lei Jun's mind moved, and he suddenly thought that Yu Dan, Principal Wang, Fang Yu, or other second-generation people he had met, no matter how talented they were, compared to a self-made rich man like him, they did have a bit of "indifference" towards many things.
It is precisely this trait that enables them to remain "normal" when faced with many choices, compared to children from ordinary families, and not be tempted by the immediate petty gains.
Of course, it depends on the person, but the proportion is still higher than that of ordinary people.
This is the confidence and way out that the family you grow up in gives you.
So what?
I don’t have it myself, but my descendants will definitely have this confidence!
"There's no backup plan. Mr. Lei is overthinking it."
Facing Lei Jun's question, Fang Yu spread his hands like LeBron James and spoke frankly.
"The gaming industry has always been quite controversial in the Greater China period, and the media often doesn't report on it."
"The Rice press conference has a wider audience and more media coverage. Even if the release effect is not as good as Mix, it is still much better than the self-release of Youzi Technology."
Fang Yu shrugged. "Besides, if Youzi Technology holds a press conference, it will make people think we're overreaching and spreading our war too thin. While Youguo Games doesn't want to hide its relationship with Youzi Technology, it doesn't want to publicize it either."
Lei Jun suddenly realized, that's how it is.
There was a hint of deeper meaning in his eyes as he looked at Fang Yu.
"Of course, there is another reason, which is..."
Before Fang Yu finished speaking, he heard an uproar in the audience seats in front of the curtain, and thousands of people exclaimed loudly.
Fang Yu shook his head helplessly.
As expected, no matter how much explosive news was used to alleviate the shock of "Taihuang: Mountain and Sea Realm", when this unprecedented game was truly presented to the world for the first time, these alleviations did not seem to have much effect.
It seems that the two technologies of "world calculation" and "independent AI for all NPCs" are still too advanced.
When the next game feature that can maximize retention is announced, won’t the whole audience be shocked?
Headache, headache.
Being too good is indeed a burden.
Lei Jun glanced at the worried Fang Yu in confusion, and suddenly felt that it was not so difficult to understand why Qiu Hongyi disliked this kid in the past.
——
"I've just demonstrated the interaction between players and the beasts. You should be able to see that each beast and NPC is an independent AI, with its own personality and values."
"Whether the player is online or not, NPCs and exotic beasts are living their own 'life'. They will socialize with each other, fight, make friends, and have their own legendary stories..."
"The player's interaction with 'them', and the interaction between 'them', will affect the world."
"Even including this lowly 'ear mouse' of mine, which I've only raised for three days."
Even though Yu Dan just spoke in a straightforward manner without any fancy gimmicks, the scene was still completely electrified.
All NPCs and monsters are independent AI!? They also have their own personalities?
How is this possible!?
How to do it?
How much computing power does this require?
Is this a game that can be played on a mobile phone?
Why do I feel like supercomputing is so difficult?
There was a lot of noise in the audience, and people kept shouting out their questions, but Yu Dan was like a spokesperson who could only read from a script. He ignored the reactions of the audience and just kept talking about his own things.
The more this happened, the more credible he became in the eyes of everyone present.
How can you explain this?
"The demo version doesn't have much content. Besides simple pet training, there's also a combat system."
"Sister Mi, I just heard you say that you caught a Linhu yesterday. Do you want to fight me?"
Yu Dan turned his head and glanced at Da Mimi at the edge of the stage.
Everyone was a little surprised to see Yu Dan talking to Da Mimi.
But then I remembered that Da Mimi is the spokesperson for Mix, so it’s normal for her to play the game in advance.
Besides, this was obviously arranged in advance, right? Mr. Yu's acting is too bad, even worse than Lei Jun's acting just now.
"No, Mr. Yu, that's not very kind of you. Lin Hou is hard to catch, but this game belongs to your company. If you make yourself a Azure Dragon or White Tiger or something, you can kill my Lin Hou with just one sneeze."
"And there's also a death penalty. I don't want it."
Da Mimi took a few steps forward and bit her lip.
This little toy looks like it has good quality, but its power is not good. It runs out of power so quickly?
As expected, whether I am a man or a woman, I will become you when I grow up.
Girls like dolls when they are young, and boys like electronic toys when they are young.
When they grow up, boys like dolls and girls like electronic toys.
As soon as he got off the stage, he gave a bad review to that "insistence on visiting" thing.
I can tolerate everything else, but I can't tolerate a bad ending.
When the audience saw Da Mimi twisting her body like that, they didn’t know why, but they just felt so seductive that the eyes of the otakus in the audience lit up.
Why does Da Mimi seem to be getting younger and younger, and more and more...tsk tsk tsk.
That military training variety show she participated in last week, that makeup-free look, that figure...
How come it looks more... advanced now than in the variety show?
I always feel that there is a kind of awe-inspiring and inviolable temperament.
A smile played on Yu Dan's face. "I'm just an ordinary player too. I only have the ear mouse I've been raising for three days."
Da Mimi is a good actress, her eyes lit up: "That's fine, but my Lin Hou isn't close enough right now, so he's not very obedient. If he accidentally bites your ear mouse to death, don't blame me. I'll secretly adjust my explosion rate."
After saying that, Da Mimi opened the Taihuang Mountain and Sea Realm in the Mix in her hand, clicked twice on the interface, and then clinked it with the Mix in Yu Dan's hand.
"'Your dish' challenges you!"
The image on Yu Dan’s mobile phone screen was displayed on the big screen.
Your dish?
There was a burst of laughter at the scene, and everyone almost burst out laughing.
As expected of Da Mimi, even her online name can be flirtatious.
Excuse me, who are you?
I am your dish.
I can’t stand it.
Huang Xiang and Lu Xuechang, who were watching the live broadcast, had strange expressions on their faces, while Luo Ziming had a cold smile on his face that said "As expected".
Lao Fang’s WeChat name is “My Dish”, and Da Mimi has been to Miami with Lao Fang before. Is there any need to ask what their relationship is?
Before the demonstration match between Yu Dan and Da Mimi even started, the entry "Da Mimi's online name is 'Your Dish'" had already made it into the top 100 trending searches.
Through the big screen, you can clearly see that there is a small khaki animal on the screen. It has two small horns on its forehead, rabbit-like ears, and its tail is spinning rapidly like a bamboo dragonfly, driving its entire body to float in the air.
It is the most basic pet in this game - the ear mouse.
Opposite this eared mouse, under the stands in the real world on the screen, a ferocious beast was staring at it with a fierce look, making low growls constantly, and spraying a few sparks from its nostrils every time.
Yu Dan threw flying knives at the strange beast several times, but the beast dodged them every time or swatted them away with its claws.
One time he did hit the monster, but it seemed that he couldn't even break the monster's defense.
"The intelligence level of the ear mouse is relatively low, only about the same as that of the Border Collie, but it is very affectionate, likes to play with people, likes to eat nuts, and does not like to take a bath."
"But if you've raised an eared mouse from a puppy, it won't run away even if you give it a bath. If you catch it, it might take a longer time to cultivate a bond."
"Although it's only a low-level exotic beast, as long as the player can gain the pet's trust and nurture it with care, it can still perform functions that higher-level exotic beasts cannot."
"For example, Sister Mi's Lin Hou is a higher-level beast than the Ear Mouse. The Lin Hou is a member of the same family as the 'divine beast' Hou. Logically, the Ear Mouse shouldn't be able to defeat it. But if the Ear Mouse cooperates with the player's skills..."
"Little Ear, you will restrain this Linhu for a while. Its weak point is in its throat. Try to get it to raise its head, and I will attack its throat and try to defeat it with one strike."
Yu Dan said something to the phone, and everyone was surprised to find that the ear mouse on the screen nodded very calmly, and there seemed to be a hint of eagerness in its two round little eyes.
"Mr. Yu, your battle plan is too simple, isn't it? Lin Hou is of the bloodline of a divine beast, and is at least two levels higher than the Ear Mouse."
"You don't even need my help. It can handle you all by itself."
Da Mimi plays the villain conscientiously and with an arrogant tone.
"Okay, go ahead!" Yu Dan said to the ear mouse, staring at the screen intently.
The ear mouse cried out joyfully, and the speed of its tail's rotation suddenly increased, and the angle also changed a little. It started at the speed of a drone, and with a buzzing sound, it pounced towards the forest monster opposite.
Lin Hu, who looked like a saber-toothed tiger, roared angrily, as if he was very angry that a small creature like the ear mouse dared to provoke him. He snorted, took a deep breath and opened his mouth wide without waiting for the ear mouse to get close.
With a whoosh, a beam of flame spurted out of Lin Hu's mouth at an incredible speed.
Although everyone still doesn't know how the attack and defense are calculated in this game, just by looking at the color of the flame, one can tell that the temperature is not low.
The flame was about to hit the ear mouse, but the angle of its tail changed slightly, and it changed direction to avoid the flame spewed out by Lin Hu.
Lin Hu snorted, and there seemed to be a bit of disdain in his eyes. He took another breath, and another beam of flame followed the direction of the ear mouse.
The ear mouse was not far away from Lin Hu at this time, and it looked less than ten meters away, which was about the same as the distance between the stage and the first row below the stage.
At such a close distance, the flames sprayed in front of the ear mouse almost instantly.
"Ah! No~" Seeing the game screen displayed on the big screen, several girls at the scene couldn't help but scream, and subconsciously stood up, wanting to see if the ear mouse was in the first row.
This time, the ear mouse did not dodge or evade. It flicked its tail and its entire body turned into a head-down position.
And this ball of fire hit its tail which was spinning like a propeller.
With a whoosh!
"Fuck!"
Just when everyone thought that the ear mouse was doomed to die, they discovered that the flame that spewed out of Lin Hu's mouth was actually blown back by the rotating airflow of the ear mouse's tail!
The flames rushed straight towards Lin Hu's face.
With a thud, the ear mouse lost its balance and fell face down on the ground, hitting the ground heavily.
Lin Hu was shocked and subconsciously raised his head to avoid it. At this moment, Yu Dan moved his fingers slightly, and the player on his mobile phone waved his hand. A dart flew through the flames at an extremely fast speed and hit a diamond-shaped white hair on Lin Hu's throat.
A big "Victory" appeared on the big screen, spinning.
There was applause and whistles from the audience.
This is real AI combat!
The battle didn't last long, only two encounters in total, but it was extremely exciting, just like a real ear mouse fighting against Lin Hu.
Moreover, players do not control the monsters to fight, but cooperate with them to fight. They communicate the battle plan with the monsters in advance, and then defeat the opponent through tacit cooperation between each other!
In this way, even low-level monsters, if they have a high degree of tacit understanding with the players, may be able to defeat those difficult-to-tame high-level monsters!
If combined with intimacy and personality settings, this combat system can be played with even more tricks!
The reward settlement page appeared on the big screen.
Although it is not known whether the rewards of 12 experience points, 4 wild coins, and 2 fruits are considered generous in the game, the reward description of "face-to-face battle reward coefficient * 2" is clearly displayed on the big screen.
Many people in the gaming industry were also watching the press conference, and when they saw the reward setting, they immediately became sensitive.
——
Haipu, 16th floor, Tonghe International Building, Mile Games.
In the Alishia conference room, a dozen young people who looked to be in their twenties were staring intently at the large-screen TV in the conference room. The ear mouse on the TV was showing off its power.
"Old Cai, now you know why I disagree with the 'Disintegration Chronicles' project, right?"
"This is the 'Taishang: Mountain and Sea Realm'. I've been telling you about it before, but you didn't believe it. Do you believe it now?"
"They're both open-world games. Do you think ours can compare to this?"
Liu Wei smiled wryly and patted a thin young man with a vague expression beside him.
Mile Games was the only team among the companies that went to Haixi a few days ago that did not agree to join Youguo Games.
It is also the only team that did not stay to participate in the optimization of "Taihuang: Mountain and Sea Realm".
Firstly, it is because Mile Games has already been established, and the current valuation for financing is over 6 billion.
Secondly, Cai Hao, one of the three founders, did not believe the information Liu Wei brought back at all.
We were not allowed to take photos at the scene, and even if we did, we would find that the screen would be distorted. I don’t know what kind of confidentiality technology Youzi Technology used.
Liu Wei couldn't produce any evidence, so Cai Hao naturally wouldn't believe such a fairy tale.
Cai Hao's eyes flickered, and he spoke sparingly: "Retreat for one minute."
Liu Wei sighed and pressed the ← key several times.
"Stop, right here, pause." Cai Hao touched his chin, looked at the 2.0 coefficient of "Face-to-Face Combat" on the reward interface, and suddenly smiled.
"It's no big deal, it doesn't affect us."
"However, we can discuss financing with them. The three of us could contribute 10% of our shares and raise 300 million yuan from them, but they also want us to authorize the use of the 'Mirage' engine you mentioned."
Hearing Cai Hao's words, Liu Wei almost laughed out loud.
"Old Cai, are you crazy? Youguo Games is backed by Youzi Technology. No, to be more precise, it's actually a department of Youzi Technology. Why would they rush to fund you? Why would they authorize us to use their engine?"
Cai Hao remained calm: "With their game, it will definitely fail, but we will definitely succeed."
"Failure? You said the Great Desolate Mountain and Sea Realm would fail?"
Liu Wei was dumbfounded: "Do you want to think about what you are saying?"
"With this kind of product strength, do you think it will fail? Let me ask you, when this game is in beta, will you try to get a beta account? If you want to, why don't others want to?"
"Besides, I told you last time that with the Mirage Engine, their operation and maintenance costs are not high. They can even save a lot of management costs. If you want to use the high cost as an excuse, then stop it as soon as possible."
Cai Hao shook his head, his expression unchanged. "It's not a cost issue. Didn't you notice a problem when you saw the reward calculations for this frame?"
Liu Wei was puzzled. "What's the problem with this? Even if the rewards aren't reasonable, it's just a trial version. Wouldn't it be fine if we just make reasonable adjustments?"
"I'm talking about the 'face-to-face combat bonus coefficient'." Cai Haoyu rolled his eyes.
Reward coefficient?
Liu Wei frowned, not understanding what Cai Hao meant at all.
Cai Hao sighed helplessly: "I will indeed try this game, but that doesn't mean everyone who tries it will stay."
"Whether a game can survive depends on retention, not temporary gimmicks."
"AR and VR game retention rates are very low because the gameplay isn't convenient enough. You can't just pull out your phone and play a round anytime, anywhere."
“Technology is important, and we have always attached great importance to it, but for games, technology is never the first priority.”
"Graphics, plot, playability, any one of them is more important than pure technology."
"Of course, I admit that their technology is very impressive, beyond reality. Maybe no company will surpass them in the next three years."
"But so what? Didn't Xuhuan also fail to defeat Half Life back then?"
"If they acquire Capcom and get the Monster Hunter IP, there's a chance they won't lose money, but profitability is unlikely."
"Oh, by the way, their fighting style is actually quite similar to that of Monster Hunter. You have to read the moves and find the flaws. You can't just win by unleashing a bunch of skills."
"But they were also creating their own IP while developing AR, which was a very serious mistake."
After hearing Cai Hao's words, Liu Wei's brows gradually relaxed, and he listened attentively to Cai Hao's analysis.
He is a genius, but he knows very well that Cai Hao is a genius among geniuses.
When Cai Hao was 12 years old, he made his first game, participated in a competition and won a prize.
Cai Hao is so sensitive to games that he seems to be born to make games.
Cai Hao has contributed at least 60% to the success of Mile Games today!
"This reward coefficient shows that they encourage face-to-face gaming, and this is their most fatal mistake."
Cai Hao continued slowly.
Encouraging face-to-face gaming? The worst mistake?
Liu Wei suddenly shuddered. "You're saying... face-to-face gaming will further reduce retention rates?"
Cai Hao clapped his hands: "That's right, you finally reacted."
"In today's games, offline play is preferable to online play. However, Taihuang: Mountain and Sea Realm encourages offline play by increasing the reward coefficient for face-to-face play. This will undoubtedly significantly widen the skill gap between players who have invested the same amount of time in the game."
"According to a survey conducted on Players' World last year, the retention rate of face-to-face gameplay is nearly 42% lower than that of online gameplay."
"Only 1.8% of core gamers are willing to frequently play offline, while 95% of users just want to play a game casually while lying in bed."
“No game can survive on 1.8% of its core players.”
"Over time, players who don't like offline face-to-face games will leave in large numbers. When there are no more people, those who are purely offline players will also leave."
“What good is a good game if no one plays it?”
Cai Hao said slowly.
Liu Wei looked at the unremarkable Cai Hao in silence. He felt both admiration and frustration towards this brother, classmate, and entrepreneurial partner.
Is this genius?
The insight that penetrates all appearances and reaches the essence?
Liu Wei sighed in his heart, silently clicked to continue playing, and moved the live broadcast progress bar to the end. Yu Dan's voice came from the speaker again.
“…through this model, we can completely overcome the shortcomings of AR games’ low retention and face-to-face games’ low daily activity, and provide every player with the best gaming experience…”
????? ?????
Liu Wei was stunned for a moment, and before he could react, Cai Hao, whose expression had remained unchanged just now, suddenly changed his expression. He grabbed Liu Wei's computer and kept pressing the keys.
Has it solved the low retention of AR and the player churn of face-to-face games?
How did you solve it?!
What on earth did Yu Dan say during the pause just now?!
(End of this chapter)
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