Chapter 253: Rich people also want to show off (Part 2)
The speed of SkyPod1409 is still a bit slow. I should have bought another "Falcon" earlier.
No, it should be that Sibed compensates with another Falcon.
The Falcon is a medium-range supersonic aircraft developed by SpaceX that can carry six people and has a cruising speed of Mach 1.65, or 2,000 kilometers per hour.
It's similar to the F35.
However, Fang Yu didn’t like the appearance of the Falcon very much. It was similar to a modern aircraft, except that its wings were folded when it was parked, and occasionally flapped up and down when accelerating, which looked particularly silly.
But compared to "Skyrim", Falcon has one advantage - it is small enough to fit Fang Yu's Boundless Messenger.
The upgraded Boundless Messenger is 1,000 cubic meters, which is a cube with a side length of ten meters. The Falcon is seven meters long, two and a half meters high, and three meters wide when parked, so it can fit in.
The flying principle of the arcane aircraft is obviously not aerodynamics. Similarly, it is not affected by the sound barrier. Even if it exceeds the speed of sound, it will not produce a sonic boom.
When I go to Lorinta for training in the evening, I will ask Sibed to compensate me for one, otherwise it will be inconvenient.
When Fang Yu walked into Gary Danko's restaurant, Robbie Myers had already arrived.
"I didn't expect you to be in San Francisco too. It's best to keep it simple for lunch. Would you like some pre-dinner champagne? The champagne and red wine here are both good. You must try the Burgundy selected by the sommelier today." Robbie Myers's manners were impeccable, and his expressions and movements were always elegant.
Fang Yu calmly took out a bottle of Merlot Valley and handed it to the waiter: "Please open this bottle of wine and let it decant for 18 minutes, thank you."
You can bring your own wine to Gary Danko, but there is a corkage fee of 100 yuan per 750 ml bottle of wine.
Robbie Myers looked at the strange bottle of Merlot Valley curiously. It was a hand-blown dark green glass bottle decorated with two slightly rough grape vines and an edelweiss pattern in the middle.
I've never seen this kind of wine before. Could it be from the Great Zhou Dynasty?
What good wine can Da Zhou have?
Robbie Myers disagreed in his heart, but he kept an elegant smile on his face.
After the two chatted for a while, Robbie Myers took the initiative to get to the point: "Gis, I want to hear your expectations for Tears of the Moon Goddess."
Fang Yu smiled and said, "The Beimai market only has a quota of 300,000 bottles per year, so we can sell them no matter how we sell them. So, I'd like to hear from you how we can maximize our profits."
Robbie Myers's eyes flickered slightly: "Do we have the right to set our own prices?"
Fang Yu shook his head. "Unfortunately, no. Although the price of Wangshu Tears is not the same globally, the price difference between different regions is not that big after converting the exchange rate. The brand prohibits exclusive agents in various regions from arbitrarily raising or lowering the retail price."
Fang Yu also didn't know why "Trading Insight" priced the Beimai version of Wangshu Tears at 3,258 Malaysian dollars. He had calculated that if the limit was 300,000 bottles, the Beimai market would definitely be in short supply, and a secondary market would definitely emerge where Wangshu Tears would be traded privately at a higher price.
Even if it were a few hundred higher, it should still be sold. There must be a reason why "Trading Insights" set the price at this level, but he just doesn't know it.
300,000 bottles of Wangshu Tears have limited Beimai's revenue to around 980 million Malaysian dollars.
Calculating the 20% price difference, deducting taxes and operating costs, the profit should be around 130 million Malaysian dollars.
This level of profit is not low in the luxury skincare industry.
But having such a magical product, you can still only make this little money, which is a bit too incompetent.
And, as Gis just said, this product will sell no matter what, and the price is fixed, so the profit is locked in. Why would he want to work with me? Wouldn't it be more profitable for him to do it himself?
Robbie Myers knew that this was actually a real interview.
Even though Fang Gis had offered her an invitation before, if she couldn't prove her true value, Fang wouldn't mind kicking her out directly.
The world of capital is so cruel.
Ultimately, it all comes back to this question: why did he invite me? What does he want from me? How can I make more effective use of the Tears of the Moon Goddess?
This problem is not difficult to solve.
Robbie Myers thought for a while, his thoughts gradually becoming clearer, and he smiled: "You want me to use the Tears of the Moon Goddess to create other luxury brands, right?"
Fang Yu laughed heartily. "Smart, Robbie indeed. Which category do you think we should start with? Perfume or makeup?"
Robbie Myers smiled and shook his head: "That's not hard to guess. I don't think either of the two categories you mentioned are the best options."
Fang Yu was curious: "Oh? I've always thought that these two categories are very close to the skincare category and are very good choices. Tell me what you think."
"It's simple. Tears of the Moon Goddess is a typical high-effect product. Unless your matching product also has a high effect, it will be considered a disguised price increase no matter what."
"Of course, other products would also be considered this way, but perfume and makeup are not suitable because the potential of these two categories of products is too low, making it difficult for them to truly become top luxury products."
"In fact, if you look at all the luxury brands' perfumes and makeup products, you'll find that these two categories generally have the lowest prices. Compared to other categories of the same brand, these two categories have almost no effect on promoting the brand image and simply consume brand value."
"Tears of the Luna is a new brand, and the products it needs to stock are those that can enhance its brand value, not the other way around."
"So what suggestions do you have?" Fang Yu poured Robbie Miles a glass of lemonade.
Once an expert makes a move, there is only one thing left. He also considered what Robbie Myers said, but it took him two months to consider it.
In just a few minutes, Robbie Myers gave a clear overview of Wangshu Lei's situation. There is no doubt that this is the value of professionals.
"Don't go into cosmetics, fast-moving consumer goods, watches, bags, or clothing. These markets are too crowded and it's easy for brands to sink."
“My suggestion is – fashion pieces with an artistic touch.”
Robbie Myers raised his glass, took a sip of water, and smiled confidently.
When Fang Yu heard this, he immediately reacted.
Yes! This is the field!
The products that Wangshu Lei needs are not high-priced products, nor similar products, but products whose actual value is unclear and have unlimited brand growth potential.
What is the most difficult thing to price? What has the greatest growth potential?
A work of art.
Only works of art are!
Although mass-produced products can never be considered art collections, fashion items with artistic qualities are still very attractive.
Even a con man like Lin Shanming is involved in art fraud, which shows how easy it is to make money in this business.
But wouldn’t that be too much of a hassle? For every bottle sold, would I need to create a separate piece of art?
Even if artworks can be sold at high prices, operating costs are also soaring.
Is it a joint name?
"No, it's not a collaboration." Robbie Myers chuckled. "You forgot that the Tears of the Moon Goddess is a product of the Great Zhou. As far as I know, many handicrafts in the Great Zhou actually have a certain degree of artistry, or can be considered artistic."
"For example, embroidery. Last year, I went to Da Zhou and participated in two events, one in Wuzhou and one in Shuzhou. In both places, the gifts I received were all embroidery."
"The artistic quality of these two embroideries is not very high, but the craftsmanship is very exquisite. If we can find a few better art directors to provide guidance or design plans to these outstanding craftsmen, and each embroidered product is limited, I believe that the artistic value of embroidery will be quickly improved."
"We can even acquire a large number of works by young artists and designers who are not yet famous, and use the hands of these craftsmen to realize them in embroidery. This is also a way."
"The embroidery technique is highly recognizable and can be used on both low-key old coins and new coins that like to show off."
"Most importantly, the upstream and downstream industries of embroidery have great potential for expansion. The downstream industries include ready-made garments, backpacks, and shoes, while the upstream industries include fabrics and textiles. As long as we leverage this point, the upstream and downstream industries will naturally be connected."
Robbie Myers spoke eloquently, and while she was speaking, she was also constantly organizing her thoughts and working out a feasible path.
Fang Yu frowned, thoughtfully asking, "As far as I know, many people have tried to introduce embroidery art to the West, but it seems the results haven't been very good."
Robbie Myers chuckled and said, "Gis, have you forgotten? What they're worried about is that they don't have a brand, their products aren't suitable for the market, and the market doesn't recognize them, so they can't sell them at a high price."
"But we're allocating supplies now, so it's mandatory purchase. No one might take it seriously at first, but after a few months, you'll find that the ladies who bought the Tears of the Moon Goddess will definitely carry an embroidered piece of the Tears of the Moon Goddess with them to various occasions. Simply because their skin has improved doesn't prove they were able to buy the scarce Tears of the Moon Goddess."
"Rich people also want to show off."
Robbie Myers said meaningfully.
At this time, the bottle of Merlot Valley that had just been taken away had also been awakened, and the waiter poured about four ounces of red wine for each of them.
"Welcome to Lorraine Bio." Fang Yu raised his glass and clinked it with Robbie Myers.
Passed the interview?
Robbie Myers couldn't help but breathe a sigh of relief.
Steven, Nina, I'll let you know what you've missed.
"I have one more condition." Robbie Myers clinked glasses but did not drink. Now that the interview has been passed, it is the applicant's turn to put forward conditions.
"I'm going to bring some people from ELLE with me. Also, I need at least 500 bottles of Tears of the Moon Goddess for promotional trials."
Fang Yu laughed out loud: "Robbie, be more generous. Five hundred bottles is not enough. Three thousand bottles is enough."
"As for bringing people in, there's only one requirement: everyone must be interviewed by me."
Robbie Myers smiled brightly: "As you wish, boss."
Then she drank the red wine in the glass in one gulp.
——
(End of this chapter)
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