Charity events always resonate deeply with people, proving far more effective and sophisticated than any form of publicity.
The premiere of the film "Admiration".
Mu Chen instructed Mu Xian's assistant, "Xiao Fan, arrange for someone to follow Miss Song and make sure nothing happens to her."
"Okay, brother, I'll go right now." Xiao Fan readily agreed and turned to leave the dressing room.
Mu Xian looked at Mu Chen sitting on the sofa behind her through the mirror on the dressing table. "So, you're sure it's Miss Song?"
This seemingly nonsensical statement is perhaps only understood by the two of them.
Mu Chen nodded. "Mm."
"Because she looks like your junior from school?"
Mu Xian clearly remembered the girl's appearance in the photo that Mu Chen treasured.
Mu Chen was taken aback. He seemed to be asked this question quite often lately.
He said, "That was true before, but not now. Song Yoon-hee is Song Yoon-hee, not a substitute for anyone."
Song Yunxi and Rui Yan are ultimately different, both in personality and background.
"It's good that you can tell the difference." After saying that, Mu Xian closed her eyes at the makeup artist's request and began to apply eye makeup.
Mu Chen got up from the sofa. "I'll go check on her."
"Okay." Mu Xian had barely finished speaking when she heard the sound of a door closing behind her.
As the makeup artist applied eyeshadow to the palette, she asked Mu Xian, who was smiling, "What are you laughing at, teacher?"
"CC, could you ask your friend in France who does personal shopping for others if the limited edition bag we talked about last time is still available? I want to give it to her as a gift."
Song Yunxi sat in another dressing room, getting her makeup done with Chi Li. She was already wearing the light blue strapless dress that Mu Chen had given her, the silver embellishments on the floor-length skirt echoing the diamond necklace around her neck.
Mu Chen knocked on the door and came in. Before he even got close, he smiled at Song Yunxi through the mirror in front of her.
Chi Li was the first to notice something was wrong. "You two can wear matching outfits and walk the red carpet yourselves, why are you making me your tool?"
Mu Chen's tie was the same color as Song Yunxi's dress, subtly hinting at something. Chi Li's dress, on the other hand, was a rose gold, off-the-shoulder short style, which didn't seem like a suitable match for Mu Chen at all.
Song Yunxi smiled and said, "That won't do. I have a male companion today, so I can't walk the red carpet with President Mu. I would appreciate it if Miss Chi could help me."
"You're such a smooth talker." Chi Li, already made up, sat on the sofa with a magazine in her arms and started flipping through it.
She found that getting to know Song Yunxi and being able to joke and banter with her occasionally was much more interesting than being with those high-society socialites.
When Xiao Fan sent the girl to follow Song Yunxi, she saw Mu Chen approaching and quickly moved a chair so that Mu Chen could sit next to Song Yunxi and watch her put on makeup.
Suddenly, Song Yunxi turned her head and asked without any preamble, "President Mu, if you were to donate your own money to charity, how much would you be willing to contribute?"
Mu Chen thought about it quite seriously, "Probably a few million, but I don't have much cash on hand."
The self-proclaimed billionaire heir actually has most of his assets in company stocks and fixed investments. He doesn't even have as much money at his disposal as Jiang Hailang. That's why Jiang Hailang used to jokingly call him a rich poor man.
“Several million…” Song Yunxi repeated softly. It seemed like they wouldn’t need that many.
Mu Chen took Song Yunxi's hand, "Do you look down on me because I'm poor?"
Song Yunxi shook her head. "I don't mind."
"Pfft..." Chi Li behind him couldn't help but laugh.
One of them dared to ask the question, and the other dared to answer it.
Mu Chen and Song Yunxi laughed too. Isn't this just a little romantic gesture between lovers? Everyone here, you're in for a treat with this PDA.
After that, Mu Chen looked at Song Yunxi, waiting for her to reveal her new plan. Knowing Song Yunxi as Mu Chen did, he knew she wouldn't just ask an unrelated question and then leave it at that.
“We can do charity work,” Song Yunxi said, turning around to sit face-to-face with Mu Chen.
"Although the first wave of pre-launch promotion for the collaboration was boosted by your and Ms. Chi's popularity, it was only a one-time appearance at today's premiere, and the buzz will fade in a few days. We need to continuously produce content to leave a lasting impression on our fans."
I considered many options and felt that charity work was a good way to both increase brand awareness and build good reputation. Since you'll be spending money to rent out a theater to support Mu Xian's movie anyway, why not spend that money in a different way?
*
The premiere's red carpet was dazzling with stars. In addition to the film's creators, Mu Xian's friends from the entertainment industry were all present to show their support. The giant poster at the entrance was covered with signatures.
Song Yoon-hee and Tantai Yi walked the red carpet hand in hand. Although they are not well-known celebrity look-alikes, the handsome man and beautiful woman combination immediately attracted the attention of everyone present.
After the host introduced the person before them as the renowned marketing expert who had made a name for himself in both academia and business, the media's flashbulbs never stopped. After all, this was Tantai Yi's first encounter with the entertainment industry, and the other party was Mu Xian.
The premiere was streamed online, and netizens' first reaction was: Tantai Yi and Mu Xian actually know each other? The second reaction was: Mu Xian is indeed a breath of fresh air in the entertainment industry; look at his high-end circle of friends.
The highlight of the premiere was Chi Li walking down the red carpet arm in arm with Mu Chen. The man was the number one man on every woman's list of most desirable husbands, and the woman was a highly popular socialite from high society. This perfect romance novel couple made even the stars who are constantly on screen pale in comparison.
After the hostess handed them a pen to sign their names on the poster, the two then smiled and posed for a photo in front of it at the request of the media.
After the short red carpet event, which lasted only a few dozen meters, Mu Chen and Chi Li's names quickly topped the trending searches.
With the cooperation of Tang Qingcheng and Lin Xiaoran, the joint project team posted their first message using a pre-registered social media account: a red carpet photo of Mu Chen and Chi Li, tagging Mu Chen, Chi Li, and Mu Xian respectively, and including the movie's title hashtag, wishing the movie great success.
All social media accounts use the name of the co-branded brand, "Miss Chi's Afternoon Tea," and their profile pictures are cartoon images of Mu Chen and Chi Li. The account descriptions clearly state that this is the official Weibo account for the co-branded brand between Platinum Hotels and the Chi Group, and that the brand will be launched soon; please show your support.
Lin Xiaoran sat in the hotel conference room watching the number of followers on her social media account rise sharply, and the comment section became a carnival for fans of good looks and couples.
After the number of followers reached the expected level, Miss Chi's Afternoon Tea posted a second message: In order to support Mu Xian's new movie, the official "Mu Chen Invites You to Watch a Movie" event was launched.
Viewers from anywhere can participate in the event by simply going to the cinema to see Mu Xian's movie, posting a picture of their movie ticket in the comments section of the event post, and sharing the event details. Three days later, the official organizers will randomly select 100 participants to attend a private screening with Mu Chen. Other participants who cannot attend in person can watch the movie with Mu Chen via live stream.
Furthermore, as long as the total amount of movie tickets purchased by all netizens participating in the event exceeds one million, Mu Chen will personally donate one million to a school for deaf and mute children in the name of all moviegoers.
If the red carpet appearances only stimulated the visual senses of fans of good looks and couples, then the "movie viewing" event was a nationwide event that drew in even more netizens.
After all, public welfare activities always touch people's hearts and are more sophisticated and effective than any other form of publicity.
Song Yoon-hee sat in the front row of the theater, scrolling through comments on her phone. She then personally shared the event information and posted photos of the commemorative movie tickets given to each guest at the premiere.
Tantai Yi sat to Song Yunxi's left, tilted his head slightly and whispered to her, "It seems the publicity effect is better than expected."
"Yes. I also want to thank Mr. Tantai and his colleagues He Yi for their design."
Tantai Yi chuckled: "We also need to thank President Mu for his cooperation, otherwise no matter how good our plan is, it would all be in vain."
Before Song Yunxi could speak again, her phone was snatched from her hand, and then her right hand was tightly clasped together with someone else's fingers. She turned to look at Mu Chen sitting to her right and smiled slightly.
"Thank you very much, Mr. Mu, for your generous donation."
Mu Chen looked at her, said nothing, pulled her hand onto his lap, and then smiled and turned back to watch the movie.
If Song Yunxi needed money, he would naturally offer it to her without asking any questions. Moreover, since she wanted him to donate money for charity, he would feel even more obligated to do so.
Looking at Mu Chen's face, which was so close yet still blurry, Song Yunxi stopped talking and leaned back in her chair to watch the movie quietly.
She suddenly felt unworthy of Mu Chen. It wasn't because Mu Chen was so handsome or rich, but because he agreed without hesitation the moment she asked him to donate money for charity.
He said that doing public welfare is a social responsibility that every enterprise and individual should bear.
The Mu Chen before me is still that open-minded, pure-hearted, and sunny young man.
Just like when he led his art troupe classmates to perform charity shows to raise funds for disaster relief at Lanzhou University; just like when he went out to work during his holidays and donated all his salary to deaf and mute children.
His charity work was simply charity. But hers was mixed with too much self-interest; she used charity as a gimmick and a marketing tool.
They even designed Mu Chen.
If charity is used as a promotional tool for the co-branded brand, then the expenses should naturally be borne by the company. Even if Platinum Hotels and the Chi Group each contribute half of the promotional costs, the money won't fall on Mu Chen's personal shoulders.
However, Song Yoon-hee was reluctant to spend money on advertising from the hotel, because every penny of that money would be deducted from her GOP.
What a selfish woman! She doesn't care at all about her boyfriend's money just to protect her own interests.
On the way back, Mu Chen and Song Yunxi sat side by side in the back seat of the car. He held her hand in his, while she gently rested her head on his shoulder.
During the twenty-minute journey, no one spoke. The car was so quiet that even the driver was cautious when looking in the rearview mirror, afraid of being misunderstood as invading his boss's privacy.
Mu Chen escorted Song Yunxi back to her room. Standing in the open doorway, as if he knew what she was thinking, he gently stroked her hair and told her, "As long as those who need help ultimately benefit, the process in between isn't that important. Whether it's my money or the hotel's money doesn't matter."
Song Yunxi suddenly laughed. She had met such a good man, so what was there for her to be pretentious and whine about?
She reached out and hooked her arms around Mu Chen's neck, tilting her head back to kiss his lips. Mu Chen then wrapped his arms tightly around her waist, turned her around, and the two went into the room. Afterward, he gently kicked the door shut, then pressed Song Yunxi against the door and kissed her deeply.
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