Chapter 150: Mingxintang's Trademark: An Unexpected Surprise
Shen Jiang had never imagined that Godwin would have a natural fertility-inducing effect on these herbs. He had temporarily lost his magical abilities, so this shouldn't have happened.
Fortunately, his uncle and the others didn't seem to notice this slightly strange situation. Shen Jiang felt relieved and quickly pulled Godwin away from the medicinal field. If he continued to stay here, the problem would probably be exposed.
Shen Jiang was satisfied with the medicinal herb fields. She would return once her cousin had chosen a new herb farmer. After all, growing herb seedlings alive required a magic circle. Shen Jiang's gaze rested on Godwin, wondering if he could manage without the plant magic circle's blessing.
The company registration process wasn't complicated. With all the necessary documents in place and some spare cash on hand, I met all the requirements, so the process went surprisingly smoothly. The company was established.
Shen Jiang's long-held concern was finally resolved, and from now on, all medicinal herbs imports and exports could now be handled in a transparent manner. Herbs purchased from the village would be handled by his younger cousin, while those harvested from the other world would be transferred to Godwin's account.
Shen Jiang had initially expected obtaining an ID for Godwin to be a hassle, but surprisingly, the process went smoothly. The reason was that when she brought her boss to the office, the person asked for his name, and for some reason, Shen Jiang blurted out, "I'm just a passerby." The clerk, who had been frowning and eyeing the two of them with suspicion and spies, froze at the name, a momentary look of confusion flashing across his face. Then, he simply followed the procedure and issued the boss's ID, as if his previous suspicions hadn't even occurred.
The idea of sending Godwin back to the other world did not disappear, but the other party's unusually docile attitude made Shen Jiang feel that the urgency of the matter seemed to have decreased. After all, a dragon that did nothing but eat and pester her to play all day long really did not seem to pose any danger to this world.
Boss Chen did not object to Chen Songxue's employment. He knew that Shen Jiang did not trust him and wanted to insert his own people into the factory. But when he saw Chen Songxue's resume, he frowned.
Boss Chen: "Did she work in Su Kang?"
Shen Jiang nodded. "Songxue is very talented. Many companies wanted her at the time. She went to Su Kang for a while. After hearing about our situation, she took the initiative to come and help me."
Chen Songxue looked at his cousin with some emotion, and was very grateful to her for helping him cover up the fact that he was fired by his previous employer.
When Boss Chen heard this, he was very satisfied: "Then you have finally turned from evil to good. In the future, our factory will definitely be able to surpass Su Kang."
Chen Songxue could sense the tension in the middle-aged man's words, but it inexplicably made her feel comfortable. She nodded and smiled, "Great minds think alike."
During her internship at Su Kang, Chen Songxue worked in various departments, including the workshop and research lab. But when Boss Chen took her on a tour of Kunyuan's interior, she was still inevitably shocked. The factory's production lines were running at full speed, producing not only pharmaceuticals but also facial masks, a wide variety of products.
She'd searched online last night for Kunyuan and discovered that the company wasn't doing well, having nearly gone bankrupt in the first half of the year. She'd assumed it was because the quality of the drugs the company was producing was subpar, leading to its ouster from the market. After all, survival of the fittest is a well-known principle.
"These devices are of the same brand as Su Kang." Chen Songxue said in a lost voice.
Boss Chen was a little dissatisfied: "They use the same brand as us! However, the quality of their raw herbs is not as good as ours."
Chen Songxue understood that with her cousin Shen Jiang around, the quality of the medicinal materials in the factory was only comparable to that of Mingxintang. And the quality of Mingxintang's medicinal materials was what her parents both recognized and pursued.
Boss Chen saw her look of pride and couldn't help but show off, "Do you know this facial mask?"
Chen Songxue shook her head. The packaging of this facial mask looked unfamiliar to her. She had never seen it before.
Boss Chen hadn't expected this to happen, so he took the initiative to reveal the answer: "It's the mask that actress Yao Qian uses every day on her TV show. Aren't you young people the most likely to follow trends? How come you don't know?"
Chen Songxue was stunned. She had heard of this before, but she hadn't recognized the packaged masks. Actress Yao Qian had been quite popular online recently, and even she'd occasionally come across discussions about her online. Naturally, she'd learned that there was a celebrity who had a must-have mask.
But these two can actually be connected?!
Chen Songxue was a little confused.
She had originally planned to take the shabby factory public, but unexpectedly, the factory was not only not shabby at all, but could even be said to be a hen that laid golden eggs. So her coming here didn't seem to be of much use.
Chen Songxue searched online and discovered a wide variety of products related to Yao Qian's facial mask, but none of them were from Kunyuan. Furthermore, the factory's other products were relatively unknown, often considered fake.
Chen Songxue: ...Wow, I’ve never seen anyone who can take product quality and product marketing to two extremes.
Faced with the little girl's puzzled look, Boss Chen thought she was shocked that such a small factory of his could produce such a famous product, and he straightened his back with pride.
Chen Songxue: "Mr. Chen, I will be in charge of the product marketing in the factory from now on. I think I need to hire a few more people."
Boss Chen nodded: "Okay, you are a professional in this matter."
Chen Songxue: "By the way, what is the name of this mask?"
Boss Chen: "Jade Muscle Mask. Well, the name comes from the traditional Chinese medicine formula Yujisan. I thought..."
Chen Songxue held her forehead. Oh my god, she finally understood why this factory had been ruined by Mr. Chen. Such a good opportunity was right in front of him, and he didn't even know how to seize it?
Chen Songxue: "Have you ever thought about this: if a female celebrity uses a Mingxintang Chinese herbal mask, and someone else launches a Mingxintang Chinese herbal mask before us, will people buy the Mingxintang Chinese herbal mask or the Yuji Chinese herbal mask?"
Boss Chen was stunned. Then, as if on fire, he called his assistant: "Quick, register the Mingxintang trademark immediately."
Chen Songxue smiled with satisfaction. "A young man is teachable!" Mr. Chen, though a bit old-fashioned, was very receptive to advice. Not bad, not bad. But then the assistant called back, reporting in a panic, "Boss, this trademark has already been registered. All other similar trademarks, including Mingxin and Zhengda Mingxintang, have also been preemptively registered."
Chen Songxue's heart tightened. She was still a step too late. If she had come here two months ago, when she graduated, perhaps this wouldn't have happened. If they really wanted to use the name "Yuji Mask," they would lose most of their market share to the mask using the Mingxintang name, and they would need a lot of money to repackage and promote it. And that wasn't the worst part. They were afraid someone would mistake that for the authentic product, and then, if it wasn't effective, it would discredit the mask.
Chen Songxue was a little dejected. Before her cousin left, she had vowed to work hard. But who knew that after just over an hour, she was immediately slapped in the face by reality.
Shen Jiang heard the sad news over the phone on the way back to the clinic. Facing a frustrated Chen Songxue, Shen Jiang consoled her, "Don't worry, it's done. Instead of wasting time grieving, why not think about remedial measures? Our traditional Chinese medicine mask is so effective, maybe it'll even advertise itself."
Chen Songxue twitched the corners of his mouth but couldn't smile.
Shen Jiang: "Don't disbelieve me. Since you're going to do marketing, you should try those masks first. That way you'll know what their biggest selling point is."
Chen Songxue's attention was diverted, and she suddenly realized that she had a lot of things to do. She had no time to continue lamenting about Chunqiuyue. You know, she was the only one in the marketing department now.
These three Chinese herbal face masks are different from standard dressings. Instead, they consist of thick ointments or powders, prepared using secret techniques. Dissolve them in the accompanying water and apply the mud mask evenly to the face. Chen Songxue's eyes flickered at the cheap, simple packaging, then she felt a bit annoyed by the cumbersome process. Where would she find a bowl to mix the masks?
These are all problems, and they are not small. We cannot allow customers to have a bad experience, so we have to improve them one by one.
Chen Songxue chose a basic hydrating mask, dissolving the powder in water and applying it to her face. The mask felt cool and soothing, and the perfect ratio of water to cement prevented it from clumping. The mask took shape in no time, and the herbal scent was soothing. Honestly, the feel of this product was one of its few positives...
After 15 minutes, Chen Songxue peeled off the clay mask and discovered in the mirror that her skin, as if hydrated, was radiant and plump. Surprised, she touched her face and found it had become smooth and tender, truly as smooth as cream. After some thought, she asked a female worker in the workshop with acne to try the mask. The worker wasn't sure why, but since her salary wouldn't be deducted for trying the product, she happily agreed. She happily chatted with the new beauty while applying the mask.
When the time came, Chen Songxue had a new understanding of the factory, while the female worker who peeled off the formed brown-black facial mask widened her eyes. She remembered that when she went out in the morning, there were two very red and very large pimples on her chin, which were quite painful to touch. She had touched them when she washed her face just before applying the mask. How come the two big pimples have deflated now?
Chen Songxue stared at the mask in fascination. If she hadn't personally experienced it, she might have thought that the fact that female celebrities use the same mask was just a gimmick. But now she no longer thinks so. She feels that Sister Shen Jiang is right. It doesn't matter what the mask is called. What matters is that once you use it, you will definitely want to buy it again!
“Hahahahahaha!”
The female worker was startled by Chen Songxue's sudden laughter, and heard her say viciously, "Su Kang is nothing. Sooner or later, he will be trampled under our feet. Hahahahaha!"
Seeing how excited she was, the female worker began to doubt her mental state and rushed out without saying a word.
When Shen Jiang brought up the Mingxintang trademark with her grandmother, she didn't feel as relaxed as she had when she'd spoken to Chen Songxue on the phone. Instead, she felt a little melancholy. "I had originally wanted to make the Mingxintang brand bigger and more famous, but who knew it had already been registered."
After hearing what she said, Shen Anlian hurried to the utility room to look for something, and finally found a dusty file bag. She took out a few sheets of paper from it and handed them to her granddaughter.
"Is this what you're talking about?"
Shen Jiang was stunned when she saw the trademark registration on it. "Grandma, what's going on?"
Who can tell her that her grandma actually has this trick up her sleeve?
Chen Songxue was both surprised and delighted to hear this news; it would save her a lot of trouble. CEO Chen was incredibly efficient, quickly recruiting product designers and marketing professionals as she requested. Chen Songxue immediately tasked the product designers with finding a solution to the mask packaging issue, ensuring it was both distinctive and free of inconvenience.
Then they started to put traffic online, deeply binding actress Yao Qian and Mingxintang.
Yao Qian's agent soon discovered this problem because a large number of facial mask advertisements had suddenly come to them recently, and the non-compete agreements among them were all for Mingxintang facial masks.
Yao Qian received a call from her agent, who demanded she use a Chinese face mask on the show and pretend to throw it in the trash. Yao Qian was unhappy, but her agent backed off, saying, "You can't continue using other brands on the show. You can only use this one I gave you. Listen, the brand is observing you now, and we can't afford to neglect you. This is your first endorsement in two years!"
Just two days after Chen Songxue left her job, CEO Chen approached her: "Yao Qian's company sent a lawyer's letter, saying that Yao Qian is endorsing a facial mask and they're suing us for copyright infringement!"
Not long after the girl arrived, the other company's lawyer's letter came. Boss Chen got a headache when he saw it.
Chen Songxue: "Don't worry, I mainly sent the product to ordinary people before and asked them to give feedback online about their experience. As for whether Yao Qian used this mask, I never confirmed it in the name of our pharmaceutical company."
She just used her second account to mention in the comment section that this was the same Chinese herbal mask as the one worn by a popular female celebrity recently. As for who they guessed, it had nothing to do with her.
Boss Chen heaved a sigh of relief after hearing her say this: "I heard that the penalty for breach of contract for celebrities is astronomical. Our factory has only just recovered, and we can't afford to get hurt by this."
Chen Songxue was a little surprised: "Didn't we consider asking her to be our face mask spokesperson?"
"Well, of course I've thought about it. But I've inquired with the agency, and her endorsement fee is this much." Boss Chen gestured, "I can't bear to spend my hard-earned money on this."
Chen Songxue felt a little regretful. If this could be accomplished, it would be a win-win for both parties. It was a pity. Unfortunately, she could only hold on to the funds and lead the two soldiers under her to work.
Chen Songxue was thrilled when the Mingxintang Chinese medicine mask packaging finally arrived. After all, the selling points of these three masks were truly compelling. While the cost was high, the lack of celebrity endorsements meant the prices weren't exorbitant. Furthermore, considering the effectiveness of the products, the pricing was surprisingly reasonable.
However, no shopping mall counter in the market is willing to sell this Chinese medicine mask, and those pharmacies only want to sell medicine and have no interest in selling masks.
Currently, the only place selling Ming Xin Tang face masks is the Ming Xin Tang main store. Fortunately, the masks are very popular there, especially after the upgraded packaging, which has received unanimous praise.
Chen Songxue was dumbfounded. He had done so much work, but in the end it seemed like it was all in vain.
At this time, some people set their sights on the fat piece of Chinese herbal facial masks and started the purchasing business on behalf of others.
Since Mingxintang's Chinese herbal face masks were no longer restricted, patients, especially women, have been buying them by the dozen, calling it stockpiling. But gradually, besides these women, haggard-looking men have also started buying masks.
Originally, there was no need to register specifically to buy facial masks at Mingxintang, you could buy them directly, but these people came to buy hundreds of boxes of facial masks every now and then, which finally caught Shen Jiang's attention.
Before Shen Jiang could find out the truth, these people took the initiative to find Shen Jiang.
"This facial mask in your store is selling very well in our WeChat group. Let's discuss whether you can give us a wholesale price so that you can make a small profit but quick turnover."
Shen Jiang was both amused and confused. He couldn't get into the counter, but he ended up joining the purchasing agent group.
However, these people gave her an inspiration.
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