Chapter 151 I Like You More Online
“Opening a direct-sale store online?”
"Yes. Lately, a lot of customers have been wanting to buy our face masks, so a lot of people acting as purchasing agents have been coming to the store to stock up."
Chen Songxue thought about it and decided that this was a fantastic idea. She and Mr. Chen had been trying to get Kunyuan's medicines and facial masks onto the counters of major pharmacies and supermarkets, but to no avail.
Instead of begging others for food, why can't they find another way and start their own business?
After listening to Chen Songxue's beautiful description of the future blueprint, Boss Chen looked at the young and naive girl in front of him as if she were a fool.
"You mean, we only need to spend a thousand yuan to register an online store, without having to pay for rent, labor, water and electricity, and we can sell tens of millions of goods." Boss Chen extracted the core meaning of Chen Songxue's excited words just now.
Chen Songxue hadn't noticed the look in his eyes that looked like he was looking at a fool, and continued excitedly, "That's about right!"
Boss Chen sneered, "Little girl, I see you're still asleep! Talking nonsense in broad daylight? Why do you think I want to establish a presence in supermarkets and pharmacies? It's because they're trusted by customers, and they guarantee a steady flow of customers! As for that online store you mentioned, let me ask you, would you buy from a brand you've never seen before?"
When Chen Songxue heard her cousin Shen Jiang tell her that many out-of-town customers were looking for purchasing agents to buy face masks, she immediately assumed that the low-budget soft advertising she'd put in online a while ago was working, and she was particularly excited. As excited as she was to convey this proposal, she was now even more puzzled by Mr. Chen's cold response.
"Mr. Chen, the main purpose of opening an online store is to allow customers to directly purchase authentic medicinal materials from our factory." Would his reaction be too big?
Boss Chen rolled his eyes and said, "Do you think I'm old and confused? I don't understand such a simple truth?"
He asked Chen Songxue to search for Kunyuan Medicinal Materials Factory on the Internet. Chen Songxue looked at the Kunyuan Medicinal Materials Factory online store with a monthly sales volume of 0, and the excitement in her heart finally calmed down, and she finally fell silent.
Boss Chen snorted coldly, "Online shopping is so outdated! You don't think I don't know this, do you? Let me ask you, how much money do you plan to invest in online shopping?"
Chen Songxue blushed slightly and took a deep breath. "I'm sorry, Mr. Chen. I apologize for my recklessness. While it's true that we don't have the financial resources to hire celebrities for endorsements or spend money on television advertising, we do have another major advantage: Mingxintang's medical resources.
Since female celebrities like Yao Qian are willing to privately and unpaidly promote Mingxintang, we should leverage this opportunity to deeply connect with Mingxintang, rather than distract from its popularity. First, we should promote the Chinese herbal mask as our main product, strongly tying it to the female celebrity label. Once this product becomes popular, our other medicines will naturally be driven as well. Furthermore, since we have the Mingxintang trademark, it should be launched as Kunyuan's high-end product line. Besides the three Chinese herbal masks, all other medicines made with the herbs provided by Dr. Shen Jiang should be labeled with the Mingxintang trademark."
Boss Chen stared at her intently. The sharp and fierce look on his weathered face gradually softened. He finally sighed, "Young people are enterprising and have ideas. You reminded me of myself back then."
Chen Songxue smiled and said, "Thank you for trusting me. A company needs the energy and passion of young people, but it also needs the support of veterans like you. I believe that if we work together, we will be able to revitalize Kunyuan."
Boss Chen didn't fall for her flattery and added meaningfully, "Regarding the investment, within the 50,000 budget, if the online store doesn't see an equivalent return after one month, half of your bonus will be deducted from your entire team!"
Chen Songxue: “…”
It seemed like all her praise was in vain; he was simply a modern-day Grandet. She thought to herself expressionlessly, "No wonder this Mr. Chen had been able to bankrupt such a large factory before. He relied purely on his petty, unforgiving nature."
Chen Songxue: "If the return rate is double, will our team get double the bonus?"
Boss Chen didn't expect that this little girl was so bold and dared to bargain with him. He replied indifferently: "Okay."
If we can really get this rate of return, not to mention doubling the bonus, even tripling it would be fine.
The question is is it possible?
Chen Songxue sighed inwardly, thinking that Mr. Chen was really old-fashioned in some aspects.
In that case, don't blame her for getting double the bonus next month.
Chen Songxue had already inquired with her cousin Shen Jiang about Mingxintang's recent mask sales. They'd skyrocketed since she joined Kunyuan and began advertising with amateurs, and the sales had been growing exponentially. While the current figures weren't significant, they would become truly astonishing over time.
A network of influences has gradually formed, radiating from Mingxintang's core. While hunger marketing and branding are far too grandiose, Chen Songxue's main task is to capitalize on the recent buzz surrounding actress Yao Qian, educating audiences on the celebrity's personal favorite masks and firmly linking them to Mingxintang. As for the rest, the excellent quality of the traditional Chinese medicine masks themselves will help them demonstrate their effectiveness and build word-of-mouth.
Fifty thousand yuan of advertising investment is not much, but it is enough. After all, for a product that is already excellent, the less advertising, the more conscientious its pricing.
It is well known that female celebrities’ skincare is expensive. Ordinary people cannot afford the medical beauty treatments that female celebrities use, but why don’t you consider buying the same affordable facial masks that female celebrities use?
Zhang Lei's 20-minute subway ride home from work was a habit she'd used to using her phone to pass the time. Just then, a beauty blogger she followed, Xixi, posted a new piece. She clicked on it and noticed Xixi's makeup style was a bit different from her usual style: it was themed around Traditional Chinese Medicine.
Zhang Lei was just about to praise this style and say it suits Xixi very well, but before she even opened the comment section, she saw Xixi starting to promote the product.
Zhang Lei immediately lost her patience and was about to scroll away when she heard someone say, "I immediately sent two boxes to my mom after I finished them. She's really picky and rarely compliments me on things I buy, but this time she actually asked me to buy her a few more boxes! Do you understand that feeling?!!!"
Because of this sentence, Zhang Lei's fingers stopped again.
Is this mask really that effective?
Xixi continued, "Actually, this mask was recommended to me by a fan. She said it's the mask that actress Xixi uses every day on variety shows. Someone had seen her go to a Chinese medicine clinic to get it privately, so I followed suit and got the same one to try. Who knew the effect would be so amazing?"
I can’t afford the same medical beauty treatments as female celebrities, but I never thought the same traditional Chinese medicine masks as female celebrities would be so affordable.
I bought my mom a whitening and hydrating mask, and I bought all three myself. Sisters with acne, especially, must try the anti-acne mask. You’ll come back to thank me.”
She posted a picture of herself with a few pimples when she was without makeup. After applying the mask, the pimples disappeared a lot as if they were photoshopped, leaving only a faint mark.
Zhang Lei was really tempted. Her skin was dry and sallow due to working overtime, and sometimes she would get acne after staying up late. Although this mask was a bit expensive, it was the same one used by female celebrities after all.
Zhang Lei opened the comment section again and wanted to ask what brand this mask was, but saw that many people had already asked the question in the comment section.
After finding the Mingxintang flagship store, Zhang Lei hesitated at the price of 39 yuan for a single mask. But then she thought about Xixi's comment about having the same mask as female celebrities, and she felt it wasn't that expensive. After all, female celebrities don't value diamonds, so 39 yuan for a mask that would make them queue up at a traditional Chinese medicine clinic was practically a charity.
Give it a try.
While continuing to look for amateurs, Chen Songxue also found several small bloggers like Xixi to do promotion. After all, the budget given by her boss was much higher, so she was much bolder in her actions.
It has to be said that the chances of small bloggers getting a hit are much greater than those of ordinary people.
Boss Chen had no hope for Chen Songxue's online store plan at all, but like countless people who bought a 2 yuan lottery ticket hoping to win a jackpot of tens of millions, Boss Chen secretly hoped that the 50,000 yuan could really generate a turnover of millions.
Seeing that the boss didn't seem to care about this matter, Chen Songxue simply didn't report everything to him in detail, but instead shared the results with her cousin Shen Jiang.
Shen Jiang listened with some surprise to her cousin's recent achievements, feeling that everyone has their own strengths. She was fine with diagnosing patients and identifying medicines, but figuring out how to sell products was a real challenge. Their store would have taken at least three months to achieve the sales figures, yet Songxue had managed to do it in just two weeks.
Thinking of this, Shen Jiang quickly remembered what she heard at her cousin's house. She frowned and thought deeply: What mistake did Songxue make to be fired for no reason?
In the small cafeteria next door, Godwin looked at the human servants who were smearing "mud" on their faces with a puzzled look. He couldn't understand why they would smear those wet things on their faces. It looked so dirty.
Lin Yunqing really couldn't ignore the handsome face of Godwin looking at her critically. She thought to herself, what do those pretty boys who eat for free know? Young pretty boys in their prime are pleasing to the eye even without makeup, so why aren't they allowed to take care of themselves more?
Suddenly, Lin Yunqing came up with a great idea and gave Godwin an extremely friendly smile in return.
Godwin was so shocked by her laughter that goose bumps stood up all over his body. He almost immediately ordered, "Turn around and don't smile at me."
Lin Yunqing refused to comply. He took two steps closer and said, "Do you know that Dr. Shen has been worrying about how to sell these facial masks every day recently? I have a good idea. Do you want to help her?"
Godwin returned her sharp look: Tell me.
Lin Yunqing: "I heard from the girl who came to shoot last time that after she took the photo of you, netizens reacted very strongly to you. Recently, many guests who ate at dinner have been asking me about you."
Godwin: "Don't talk nonsense, get to the point."
Lin Yunqing was very happy: "This is the point. You can start a live broadcast to help Dr. Shen sell this mask. Then there will definitely be a lot of girls who will place orders just for your face."
Godwin: "Why?"
Lin Yunqing: "Don't tell me you don't know how handsome you are."
Godwin: "Handsome?"
"Of course. Otherwise, why do you think Dr. Shen wants to be with you? Because you don't work? Because you have a big appetite? Although Dr. Shen is not a superficial person, you do look like you can forgive a lot of things."
Godwin clenched his fists, but endured it because she praised him.
Lin Yunqing continued, "But if you are motivated and help Dr. Shen share some of the pressure, she will definitely like you more."
Godwin's eyes widened slightly. "Really?"
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