Chapter 321: Zheng Mengjiu's Visit
Comet Capital, inside the president’s office.
Seeing Zheng Mengjiu coming to visit him, Zhang Junfeng looked at him curiously, then asked with a smile, "President Mengjiu came to see me specially, which is rare!"
Hearing Zhang Junfeng's teasing, Zheng Mengjiu smiled calmly, took out a box of cigarettes from the inside pocket of his suit, took out two cigarettes very skillfully, and handed one of them to Zhang Junfeng.
After lighting their cigarettes, the two men began to puff away smoke happily.
"After seeing the TV program of the cross-border fan club, the third brother (Zheng Menggen) couldn't wait to come and ask the singers of SM Entertainment to help endorse and advertise. His department store also wants to enter Longguo..."
Zheng Mengjiu quickly explained his purpose. After all, with his current cooperative relationship with Zhang Junfeng, there was no need to beat around the bush. It would be best to just say it directly.
Zhang Junfeng was a little surprised to hear that Zheng Menggen wanted SM Entertainment singers (HOT group, Lee Hyori and Lee Jung Hyun) to endorse and even wanted to enter Longguo. He and several brothers of the Zheng family had mentioned it vaguely at the beginning, if possible, let them develop in Longguo earlier.
The economic situation in Korea is terrible, and product sales are certainly not comparable to those in the previous years before the financial crisis. However, except for Chung Mong-koo, the other Chung brothers are still relatively conservative and have no plans to enter overseas markets.
Unexpectedly, this guy suddenly "thought it out" this time? But it's a bit late to think of this now, isn't it? Last year, Zhang Junfeng, together with Sanshang Department Store, Five Star Department Store and the Elephant Group of Li Jae-yong and his wife, had already completed all the layouts in many major cities in Longguo. The business was booming and became a new profit growth point for several companies!
…
Of course, Zhang Junfeng didn't plan to say much about "Hyundai Department Store is only now thinking about entering the Longguo market", but calmly said that he could help to deal with Hanjin Shipping, a subsidiary of Galaxy Group, and let them help transport Hyundai Department Store's products to Longguo for sale at a preferential price. As for Hyundai Department Store to establish a branch office and shopping center there, Zheng Menggen had to figure it out himself.
Hearing what Zhang Junfeng said, Zheng Mengjiu nodded in satisfaction. The other party's ability to provide such help was beyond Zheng Mengjiu's expectations. If he made other requests, it would be a bit "overreaching" on his part!
The two chatted for a while, and before they knew it, there were three or four cigarette butts in the ashtray in the office. Zheng Mengjiu suddenly asked, "Chairman Zhang, what do you think about us looking for one or two famous stars in Longguo to endorse Hyundai Motors?"
Zhang Junfeng was stunned for a moment by Zheng Mengjiu's sudden proposal, and then replied with a smile, "Of course it's good~! But not all Dragon Country stars are suitable~! Although some people are very famous, their luck is quite bad. The products they endorse go bankrupt one after another!"
"Is it amazing! Are there any stars like this in Dragon Country?!" Zheng Mengjiu was frightened by Zhang Junfeng's words. He just wanted to use the other party's fame to improve the fame of Hyundai Motor, but he didn't intend to use the other party's bad luck to bring down Hyundai Motor!
"Of course there are, but let the partners in Longguo screen them! We can only provide some suggestions!" Zhang Junfeng showed a sly smile on his face. When the other party wanted to open a branch in Longguo, Zhang Junfeng took the opportunity to propose to cooperate with the "big shot" in the capital of Longguo.
After all, there are big shots from the Dragon Kingdom's capital in the joint venture, who can help them solve many problems from Dragon Kingdom. It is said that Mr. Ye, who they are cooperating with, seems to be a member of a top family in the capital, and his financial resources are also quite strong, so he became their candidate for cooperation.
Hearing what Zhang Junfeng said, Zheng Mengjiu nodded in agreement. As the other party said, since they have chosen to cooperate with each other, according to the previously drafted cooperation terms, many matters within the territory of Longguo will be handled by the other party. If there is no major event, there is really no need for them to get involved, and it is fine to just give some suggestions on the sidelines.
"...But if our President Meng Jiu is willing, he can consider another way to promote Hyundai cars. The effect may be much better than simply finding celebrities to endorse them!" Zhang Junfeng changed the subject. He just thought of another cool move.
In the past, there were many popular TV series. The digital products used by the male and female protagonists, such as mobile phones, and the car brands they drove would receive extremely high attention, and many fans would even buy them! If Hyundai Motor also arranged Hyundai cars as the cars of those wealthy young men and big shots in some popular TV series, wouldn’t it be able to take the lead in this wave of "bonuses" and be the first to eat crabs?
…
When Zhang Junfeng told Zheng Mengjiu about his idea, Zheng Mengjiu was still a little entangled. In his opinion, if they really did this, the cost on their side would probably be quite high. If the TV series they invested in failed to achieve the expected effect, they would probably lose money and gain publicity!
Zhang Junfeng raised his lips and reminded him playfully, "What if we open a small car rental company to provide modern cars for these TV series? After recycling these cars, the cost of investment should be reduced to a very low level, right?"
"… Take the SBS TV station's currently filming "Autumn in My Heart". I have a feeling that this drama will get extremely high ratings even if it is shown in Dragon Country or even other countries like Japan! What do you think? If all the big names in the drama drive Hyundai cars, wouldn't the brand style of the car be established imperceptibly?"
"Ah? Can we do this?!" Zheng Mengjiu was stunned. Even though he was very knowledgeable, he was unable to react at this moment. In his impression, in previous sponsorship activities, cars were directly given away as sponsored items and never taken back.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
But if they do as Zhang Junfeng said, it would indeed be much more cost-effective than hiring big stars to endorse them with high salaries. Even if one or two TV series they sponsored flopped, it would not matter to them.
As long as one or two TV series enter the overseas market and become popular, their Hyundai car brand will also be able to get a lot of popularity. If they can take advantage of the opportunity to make their name known, then the previous investment will definitely be worth it!
(End of this chapter)