Lu Fan looked around:
"The workers haven't been working for a long time, so they're bound to be a bit lax. We need to reiterate all the rules and regulations for production to prevent them from being lazy and slack off, which could hinder our efficiency."
The regulations include revising working hours, requiring workers to wear appropriate uniforms when entering the factory, and addressing issues such as the cleanliness and hygiene of each workshop.
This part will be handed over to Liu Nian for supervision and punishment.
If there are any violations, there is a corresponding fine system depending on the severity of the circumstances.
"Of course, there's no reason to just impose fines; those who do well will naturally be rewarded."
Lu Fan stipulated that the factory should have a new look under the new owner, and those with perfect attendance each month would receive a "903" attendance bonus. There would also be employee evaluations at the end of each month and year. Rewards would be distributed in the form of cash and other benefits.
This well-organized arrangement not only satisfied the factory's leadership but also pleased the workers.
Although you'll be fined for poor performance, if you do well, your superiors will notice and won't let you suffer in silence; it will all be reflected in your salary and bonuses.
With such tangible benefits, no one would object.
Seeing that no one objected, Lu Fan then proposed a second new rule:
"The soy sauce factory's brand has been ruined by its former owner, so we can no longer use it, from the nameplate to the trademark."
There's no reason to keep investing money in products that have already been rejected by the market.
Lu Fan had long planned to "put old wine in new bottles" for the soy sauce factory. Therefore, the soy sauce factory itself didn't matter; what he valued from the beginning was the group of experienced craftsmen there!
"This part is the responsibility of the sales department. Wang Wei, your department should decide on the new product name and export price as soon as possible. I will give the final approval."
Even the most conservative and experienced craftsman had to admit it after hearing Lu Fan's market analysis.
When the soy sauce factory was handed over to that bunch of good-for-nothings from the Wang family, the brand really got ruined and couldn't be sold anymore.
Seeing that everyone wasn't too opposed, Lu Fan then announced the most important development plan of the meeting:
"Also, our target customer group used to be the low-end market."
When the quality is acceptable, you don't need to care about the brand or the product name.
But that's no longer the case. There are no brand names, and the market for affordable, low-priced products has long been saturated.
After a soy sauce factory is renovated, going back to compete in the low-end market will not only fail to give it a second chance, but it may also end up without any advantage or success.
Therefore, the sales strategy that Lu Fan and Wang Wei discussed was to adjust the target consumer group.
From low-end to mid-to-high-end.
They have quality products; if they can create a good product and find a good promotional idea, they can focus on high-quality products and gifts.
In this way, initial sales will not be high, but there will still be sufficient profits.
After a period of time, the brand effect was formed, and customers were acquired.
Lu Fan's tone was calm, but everyone in the meeting was filled with excitement:
"Great idea! With a sales channel and high profits, everyone's enthusiasm will be high."
"Then the original sales model won't work, right?"
"We definitely need to develop new customers. Where do we, a soy sauce factory, have any old customers left?"
"We need to create hype, right? In this day and age, live streaming is indispensable for effective promotion."
"To grow bigger and stronger, some hype is definitely necessary."
"That's how fame is built; even good wine needs advertising!" With Lu Fan taking the lead, everyone offered many constructive suggestions.
Lu Fan smiled and said:
"This soy sauce factory is not a place where I can make all the decisions. It's a good thing that everyone can speak up and offer their opinions."
"I'll give you some instructions, but the actual work is up to you all! For example, the maintenance of workshop equipment, the preservation of raw materials, and how many products can be produced each day after the production line starts operating."
Even Liu Nian's job is not easy. Supervising the workers' operating procedures and protecting the factory's property require a lot of energy and execution to complete.
Just one meeting was enough to show everyone Lu Fan's determination and the bright future of the soy sauce factory.
This gives everyone confidence that the downturn will soon pass, all the problems will eventually end, and the industry will get back on track.
Lü Qiuyi acted swiftly, and the real estate company and soy sauce factory were soon merged into Lu Fan's Jingrui Group.
Wang Wei acted quickly as well. Lu Fan's live streaming strategy gave her a lot of inspiration. In the following days, she started with her existing network of contacts, poaching many live streamers from various platforms and developing their operations.
During that day, Wang Wei arranged for several distributors to meet with Lu Fan: "The contract is being drafted, Mr. Lu, would you like to take a look at the terms?"
In the office, Wang Wei spread out the draft contract she had brought and discussed the product distribution issues with Lu Fan.
Lu Fan flipped through the document, carefully reading the more important clauses.
However, after flipping through only a few pages, Lu Fan's expression turned sour.
He naturally knew that given the current state of the soy sauce factory, the distributors wouldn't be friendly, and might even be difficult to deal with.
Lu Fan was already mentally prepared for these dealers to deliberately lower prices and make demands.
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