Why not target the low-price market?
Lu Fan analyzed for Zhang Qingyi:
"Your product is good, but the lower the price, the greater the impact on the market."
"Of course, we can't always focus on the high-end market and become detached from the masses. But a high price can help us maintain a market balance and allow our investments to return on investment more quickly. This will be a benchmark for setting our final price."
After Lu Fan's explanation, Zhang Qingyi was even more convinced of his abilities.
In the past, when CEOs of large companies met Lu Fan, their first impression was that he was young enough.
Afterwards, one would admire the other party's business acumen and skill. Zhang Qingyi was particularly impressed by this.
She was only about a year younger than Lu Fan, but judging from their behavior, Zhang Qingyi felt that she and Lu Fan were from different eras.
I really don't know how a genius like Lu Fan's brain works. Lu Fan priced his first new energy electric vehicle at 400,000 yuan.
The benchmark parameters are the base models of Benchmark, Bombay, and four-ringed cars.
Drivers are already testing the vehicles' performance inside the workshop.
"This is our first model, and the driving experience is much better than that of a traditional gasoline car."
In comparison from all aspects, traditional gasoline-powered vehicles are completely defeated.
Lu Fan listened to the report of various data, nodded in satisfaction, and turned to Zhang Qingyi, saying:
"The invitation to the auto show is in three days?"
Zhang Qingyi nodded: "Yes, we've already received the invitation."
She hesitated for a moment, but Lu Fan noticed: "What's wrong? Is there a problem with the auto show?"
Zhang Qingyi bit her lip and said:
"The location for the auto show wasn't ideal because we accepted the invitation quite late. I've tried to coordinate with the organizers, but they don't think there's any problem with it."
Saying the location isn't great is being polite.
The auto show organizers treated their new energy company as a new industry, giving it a location that was even lower than that of a small, obscure brand.
Lu Fan had a different opinion on this.
He smiled and reassured her:
"It seems they have already felt threatened."
Zhang Qingyi suddenly realized: "You mean?"
Lu Fan laughed and said, "Otherwise, why would we target you specifically, or rather, target our new energy sector?"
It's simply because the organizers of the auto show are sponsored by those gasoline car companies.
Their new energy electric vehicles immediately squeezed out these companies' living space and sales market.
They eat whose food and drink whose bowl they take.
At least they have some professional ethics.
Zhang Qingyi was the only one who disagreed with Lu Fan. She muttered, "If you really have professional ethics, you shouldn't have asked us to participate in the exhibition at all."
The current situation is undoubtedly a case of wanting to capitalize on the hype while simultaneously ignoring the sponsorship from the company's CEO.
However, Zhang Qingyi also agreed with Lu Fan's statement:
As the saying goes, gold will always shine.
Good wine needs no bush, even if their new energy electric vehicle booth was poorly arranged.
Judging from their performance, no domestic car company can overshadow their products.
Zhang Qingyi maintained a good attitude, and this fighting spirit lasted until the day the auto show arrived.
Except for her.
In fact, Professor Cheng and others were all apprehensive about this auto show and the final unveiling of their products.
This year's auto show in Lingnan City has invited many well-known automakers from around the world to participate.
Staff from major online media outlets and self-media platforms, as well as well-known car reviewers from home and abroad, were invited.
but.
Very few domestic brands occupy the best display spots at the auto show.
The most common models are German brands, as well as domestic brands like the Bailing and Fengtian.
Many people came to see the exhibition.
People take photos of their favorite car models and brands and post them on various social media platforms.
The auto show's exhibition hall was very spacious, even divided into several halls.
Lu Fan's new energy electric vehicles were placed in the farthest exhibition hall and the most remote booth.
There were very few people even looking at the exhibition in this hall.
Not to mention those who came specifically for new energy vehicles.
Zhang Qingyi and her sales team spent the whole morning preparing. She managed to get 537, but the others were somewhat disheartened.
"The air conditioner isn't even cooling, and standing here, I'm already starting to stink because nobody cares about me!"
"Sigh, if we can't get it going, where will the sales channels be?" "Although President Lu said that we don't need to worry about sales, judging from the current situation, how can we not worry?"
Zhang Qingyi is now a die-hard fan of Lu Fan, and upon hearing this, he said, "It's only the first day. Everyone will be coming here soon, so don't be discouraged."
"It's just an exhibition, and we didn't do much advertising or promotion, so it meets our expectations."
As the group was talking, they suddenly heard a pleasant female voice approaching them.
Zhang Qingyi jumped up and looked in the direction of the sound, then looked at the person who had come and asked curiously:
"Hey, it looks like a streamer is coming this way?"
The other employees also became excited upon hearing this:
"Really? Wow, what a beautiful young lady! Could she be a model from the auto show earlier?"
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