119. The most luxurious thing in the workplace is respectability
"Okay, okay, then tell me what you have to say." Qiao Xi is a straightforward person. Ling Ling picked up a pocket-sized whiteboard and explained to her while drawing in front of the camera, "My new slogan for you is: 'Yun Shang, every piece of women's clothing has pockets.' When this slogan is displayed in front of customers, the "kou" (mouth) and "yi" (clothes) of the character 'Shang' will become part of the character 'pockets.' Our artists will create a strong visual impact to enhance its memorability. The women's clothing market is incredibly competitive right now, with its vast market and low barrier to entry. It's difficult for a women's clothing brand without distinctive features to stand out, but even with a hit product, it's easy for brands to be copied. So, you need a concise, powerful slogan that highlights your uniqueness. You've probably noticed the recent trending topics on Weibo about how most women's clothing lacks pockets, or even if they do, it's not as practical as men's. I've noticed that your product designs, on most of your samples, balance both aesthetics and practicality. That's why I wanted to use this as your brand slogan." Qiao Xi's eyes lit up, and he immediately approved, "This slogan is fantastic! It's sure to help us become a hit during this e-commerce shopping festival." Ling Ling went on to say, "But dear, there is another very important reason why I synchronize this idea with you in advance, and that is that you need to make a decision: if this slogan is shouted out, there cannot be a single piece of clothing in your flagship online store without pockets. I don't know the proportion of pockets in your clothes, and there must be a lot of clothes in stock that can no longer be on the market, because we can't make false propaganda and we must maintain the brand's tone." Qiao Xi pondered for a while and said, "We also have outlets online stores. If the boss feels sorry for the inventory, he can sell it there." "Then you also have to make it clear, such as setting up a 'pocket-free clearance area', and then promoting the feeling of selling off old-fashioned women's clothing. You must let customers remain loyal to your brand concept, and you yourselves must also defend the purity of your brand concept." Ling Ling reminded. "I understand. I actually hope the boss will make a bold move and just elevate our brand." Qiao Xi suddenly thought of something and asked Ling Ling, "So, your 'Elf Pocket' proposal from the previous plan is no longer being implemented? I quite like that design." Ling Ling explained, "If you like it, I'm definitely willing to stick with it. My idea is this: after launching the slogan 'Yun Shang, every piece of women's clothing has pockets,' we'll immediately do some marketing for the 'Elf Pocket' event. Let every piece...
"Okay, okay, then tell me what you have to say." Qiao Xi is a straightforward person.
Ling Ling picked up a pocket-sized whiteboard and explained to her while drawing in front of the camera, "My new slogan for you is: 'Yun Shang, every piece of women's clothing has pockets.' When this slogan is displayed in front of customers, the mouth and the clothes of the character 'Shang' will stand out and become part of the word 'pocket.' Our artists will make the visual effect more impactful and enhance its memorability."
The women's clothing market is incredibly competitive right now, with its vast market and low barriers to entry. It's difficult for women's clothing brands without distinctive features to stand out, but even with hit products, they're easily copied. Therefore, you need a concise, powerful slogan that highlights your uniqueness. You've probably noticed the recent trending discussion on Weibo about how most women's clothing lacks pockets, or even if they do, it's not as practical as men's. However, I've noticed that your product designs, on most of your samples, balance both aesthetics and practicality. That's why I wanted to use this as your brand slogan.
Qiao Xi's eyes lit up when he heard this, and he immediately decided, "This slogan is amazing! It will definitely help us become popular during this e-commerce shopping festival."
Ling Ling continued, "But dear, there's another very important reason I'm sharing this idea with you in advance. It's because you need to make a decision: if this slogan goes out, not a single piece of clothing in your flagship online store can be without pockets. I don't know the percentage of pockets in your clothing, so a lot of your existing stock will no longer be available. We can't engage in false advertising; we must maintain our brand identity."
Qiao Xi pondered for a moment and then said, "We also have an outlet online store. If the boss is worried about the inventory, he can sell it there."
"Then you should also make it clear, for example, set up a 'pocketless clearance area', and then create the feeling of selling off old-fashioned women's clothing. You should let customers remain loyal to your brand concept, and you yourselves must also defend the purity of your brand concept." Ling Ling reminded.
"I understand. I actually hope the boss will make a bold move and just upgrade our brand." Qiao Xi suddenly thought of something and asked Ling Ling, "So, in the previous proposal, your 'Elf Pocket' plan, are you no longer going forward? I quite like that design."
Ling Ling explained, "If you like it, I'm definitely willing to stick with it. Here's my idea: After launching the slogan 'Yun Shang, every piece of women's clothing has a pocket,' we'll immediately launch a marketing campaign called 'Elf Pockets.' Each piece of clothing will have an original elf in its pocket. The elf can be opened, revealing a note with a message about women's empowerment, similar to a surprise cookie. To save costs, we can make the elf acrylic, then metal for VIP customers to enhance the quality. What do you think?"
"Perfect! Lingling, awesome!" Qiao Xi gave Lingling a thumbs-up, feeling like she was about to poke a hole through the screen. "Hey, why don't you just come to our company and write copy? With your pocket copywriting skills, we're determined to break out of the circle and create buzz. Write for us one by one. You don't have to do anything else. Just come to our company and help me write these copy. I'll help you apply to the boss, and I guarantee the pay will be no worse than what you're getting at Tuowu after working so hard."
"Haha, thank you dear Xixi, I knew you were the most loyal! But I am still nostalgic and can't bear to leave my old employer for a while. I also have to help you organize the entire event marketing, I have to focus and have no time. As for the copywriting of the Elf Pocket, we can also ask Gu Chuqi from our team to help, it will definitely be no problem, the quality is absolutely guaranteed, don't worry." Ling Ling patted her chest and assured her.
Having secured another client, a brilliant firework blossomed in her heart.
*~*~*~*~*~*~
Ling Ling had just finished communicating with the media department about the distribution channels for Yunshang women's clothing and was waiting for the elevator with the plan in hand, preparing to return to Group A to report the final draft to Mei Xiao.
As soon as she entered the elevator, she found Fang Tuowu and Zhu Tingyu in it. She hesitated and didn't dare to go in, but Mr. Zhu Tingyu took the initiative and said openly: "Come in, elevators are for people to sit in."
Ling Ling walked in respectfully, hunched her shoulders as she stood guard over the button, and timidly greeted them: "Hello, Mr. Zhu, Mr. Fang."
"Oh, you know me now?" Zhu Tingyu said jokingly.
Ling Ling smiled politely, but thought in her heart: Last time I saw that old fox Peng Bosheng nodding and fawning to you, of course the first thing I did when I got back was to search for your information online and offline. Without you as a major shareholder, there would be no Tuo Wu today. Didn’t you hear me put you before Mr. Fang when I greeted you?
During the brief moment in the elevator, Ling Ling stared at the display screen showing the floor changes, hoping that time would pass quickly.
But Zhu Tingyu was unusually talkative: "Xiao Ling, I heard that your performance recently has been disappointing."
His words instantly put her into a cold stalemate. She glanced at Mr. Fang in panic.
Perhaps Fang Tuowu hadn't expected the old man to be so blunt, so he could only speak quietly, "Yunchang's plan, to have their online store go the light luxury route, will completely drown them in the Red Sea, the kind where even if they die, their bodies won't be recovered."
Ling Ling was stunned upon hearing this. The plan Mr. Fang was referring to was the first draft discussed internally by Group A. This plan had never been submitted to anyone else. The draft given to Mr. Fang should have been the "Elf Pocket" plan. Could it be... as Chuqi and the others had said, that Mei Xiao had been constantly changing the draft?!
As the elevator neared their floor, Ling Ling explained at double speed, "Mr. Fang, what you just mentioned was our first draft. The last time we presented it to you was the 'Elf Pocket' proposal. This time, we've upgraded the slogan to 'Every piece of women's clothing has a pocket.' I was just about to report this to Sister Mei."
When Ling Ling handed the report to Mr. Fang, the elevator door opened. He lowered his eyes to glance at the first page of the manuscript, but did not stretch out his hand in his suit trouser pocket to take it.
"Let's talk about it this afternoon." He just said this lightly, then made a gesture of invitation and led Zhu Tingyu out of the elevator.
In the afternoon, Mei Xiao came to Fang Tuowu to report Yunshang's plan.
He took a look at the front page of the plan she handed him and could tell it was not the one Ling Ling handed him in the elevator that morning.
Mei Xiao sat casually in the swivel chair in front of his desk as usual, and said lazily, "Lao Fang, this is Ling Ling's latest plan. I've coached her for a few rounds, but it's still unsatisfactory. Party A is also a little resentful. I'll continue to shoulder the responsibility, but I'm afraid that Yun Shang's boss will complain to you privately, so I'm telling you this in advance. We will definitely submit a plan that will satisfy Party A before the deadline."
Fang Tuowu pondered for a moment, then stood up to pour a cup of hot tea. Turning his back to her, he said, "From now on, I'll still call you 'Mr. Fang' in the company."
Mei Xiao's heart sank when she heard him say this. She stopped playing with the pearls on her earrings and adjusted her sitting position.
"Ask Ling Ling to give a detailed report. I want to know where the problem lies." He said in a low voice.
Mei Xiao suddenly felt that the situation was not going well, but she pretended to be relaxed and said, "Okay, no problem." She called Ling Ling and said to her, "Come to Mr. Fang's office immediately."
After Ling Ling came in, she sat down generously and reported to Mr. Fang all the ideas of the plan that she had previously reported to Mei Xiao.
Mr. Fang nodded slightly, indicating that she had performed well, and then asked her to go back to work.
After Ling Ling left, Mei Xiao forced a fawning smile on his face, which was now pale and now pale, and said to Mr. Fang, "I didn't expect this little girl to be so good at improvising."
Fang Tuowu's face was gloomy, and he looked at her directly with a sharp gaze: "You know, what I absolutely cannot tolerate is putting one's own interests above the interests of the company."
Mei Xiao's guilty smile froze on her face in an instant, floating on the surface of her delicate makeup like a piece of broken dirty ice.
"Mr. Fang, I just want the dignity that belongs to me." Mei Xiao tried his best to appear more arrogant.
"Using the most dishonorable means? If you are going to use this method to deal with Ling Ling, I will doubt your character and ability." Fang Tuowu suppressed his anger.
Mei Xiao knew that the situation was hopeless. He stood up and said dejectedly, "I'm sorry, Mr. Fang. I know what to do next."
But Mei Xiao's words, "I know what to do," were simply based on her own emotions. She resigned that very day, and when everyone returned to work the next day, they found her office empty, with no trace of her presence. But what no one asked her to do was clear her computer.
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