122. Mom's Dishwasher
A week had passed since Ling Ling sent an email to Zhang Fangjie, and Xijing hadn't made any move again. In that email, Ling Ling naturally wouldn't include the most core idea. If Xijing really didn't renew the contract, she would have to keep a backup plan. But that plan wasn't without its highlights. It can only be said that Zhang Fangjie is indeed a veteran. Ling Ling went to the downstairs of Xijing Company to wait for Zhang Fangjie. She sent an email in advance and said that she was waiting in the coffee shop. After more than half an hour, Zhang Fangjie suddenly appeared, exhausted, with her child by her side. "I only have 20 minutes, and then I have to send the child to piano lessons, what do you say." Zhang Fangjie sat down in a hurry without any transition. "Mom, I want to eat cake." Zhang Fangjie's daughter said when she saw the beautiful Western pastries in the coffee shop window. Ling Ling stood up and was about to go buy some, but was stopped by Zhang Fangjie: "I won't let her eat those, so you don't have to bother. You don't have much time." Ling Ling had to sit down again awkwardly, but seeing the disappointed expression on the child's face and his feet kicking the table legs restlessly, they couldn't have a solid conversation about work if this continued. She had no choice but to take the pendant off her backpack and give it to the child to play with. Through this gift, she learned that the child's name was Momo. This little girl holding the stars was the reunion gift that Yu Chuanbei bought for her at the subway station. In her heart, she was reluctant to give it away. Momo happily accepted her gift, and took the small pendant and the cup lids, straws, and tissues on the table, and started playing house. Seeing Ling Ling like this, Zhang Fangjie's face became less businesslike, and her tone softened as she said, "I've read your preliminary plan. The overall idea is good, but how do you implement it? Even if I renew your contract this year, if Xijing's sales remain lukewarm without an explosive growth, you won't be able to do anything next year." Ling Ling followed up, "If Xijing can go down to small cities, or even small counties, and develop this blue ocean, and break out of the nearly saturated market in big cities, its sales will inevitably grow exponentially." "It's easy to say, and you throw out a lot of empty words. You don't need to fool us insiders with these things." Zhang Fangjie's mouth is really comparable to Mei Xiao's. Ling Ling was mentally prepared and naturally not discouraged. She said, "I've researched. Xijing's dishwashers have a strong impact and offer the highest cleaning performance among similar products. However, they are relatively large, which limits installation for owners of smaller apartments. However, the market in smaller towns is much more promising. Many families have yards and plenty of space for dishwashers." "They're simply not our...
A week had passed since Ling Ling emailed Zhang Fangjie, and Xi Jing hadn't responded yet again. Naturally, Ling Ling hadn't included her core idea in that email; if Xi Jing truly didn't renew his contract, she'd have to keep a backup plan. But the proposal wasn't without merit; it was clear that Zhang Fangjie was a seasoned veteran.
Ling Ling went to Xijing Company downstairs to wait for Zhang Fangjie. She had sent an email in advance, saying that she was waiting in a coffee shop. More than half an hour later, Zhang Fangjie suddenly appeared, exhausted, with her child in tow.
"I only have 20 minutes before I have to take my child to piano lessons, what do you say?" Zhang Fangjie sat down hurriedly without any transition.
"Mom, I want to eat cake." Zhang Fangjie's daughter said when she saw the beautiful Western pastries in the coffee shop window.
Ling Ling stood up and was about to go buy some, but Zhang Fangjie stopped her: "I won't let her eat those, so you don't have to bother. You don't have much time."
Ling Ling had no choice but to sit down again, but seeing the child's disappointed expression and the restless kicking of her feet against the table legs, she knew their work conversation wouldn't be going anywhere if things continued this way. She had no choice but to take the charm off her backpack and give it to the child. Through this gift, she learned the child's name was Momo. This little girl holding the stars was the reunion gift Yu Chuanbei had bought her at the subway station, and she was deeply reluctant to give it away.
Momo happily accepted her gift, and took the small pendant and the cup lids, straws, and tissues on the table, and started playing house.
Seeing Ling Ling like this, Zhang Fangjie's expression lessened, and she softened her tone. "I've reviewed your initial proposal. The overall idea is sound, but how will it be implemented? Even if I renew your contract this year, if Xijing's sales remain tepid without explosive growth, you won't be able to succeed next year."
Ling Ling then said, "If Xijing can expand into smaller cities, or even smaller counties, and exploit this blue ocean market, breaking through the nearly saturated big city market, sales will surely grow exponentially."
"It's easy to say, and you throw around a lot of empty words. You don't need to fool us experts with these things." Zhang Fangjie's words are really comparable to Mei Xiao's.
Lingling was mentally prepared and naturally would not be discouraged. She said, "I've researched Xijing dishwashers. They have a strong impact and offer the highest cleaning performance among similar products. However, they are relatively large, which limits installation for owners of small apartments. However, the market in small towns is much easier to develop. Many families have courtyards and will have plenty of space to install a dishwasher."
"They are not our target audience at all. They don't have money but have plenty of time. They don't mind wasting time washing dishes, and they will be particularly distressed about water and electricity bills." Zhang Fangjie said bluntly.
Ling Ling guided her, saying, "Sister Fang, we should think like small-town users, not like their parents. Don't you agree? Can we play the role of a small-town mother and daughter? For example, I could say, 'Mom, let's buy a dishwasher. I'm too lazy to wash dishes, and I can't bear to have you sitting in the kitchen doing it every day.'"
When Momo heard that the adults were going to play a role-playing game, a glimmer of hope flashed in her bright eyes.
Not wanting to spoil the child's fun, Zhang Fangjie joined in the act. "Why buy that thing? It wastes water and electricity, and it doesn't clean properly. It's not as good as hand washing. What if there's any detergent left? I'll eat it. I have plenty of time and energy. I can eat two or three meals a day and wash ten or so dishes. What's so difficult about that? You young people really don't know how to live properly. You just waste money on useless things!"
Ling Ling suddenly held her hand and said, like a daughter comforting her mother, "Mom—when you wanted to buy a washing machine, my grandma said the same thing to you."
Zhang Fangjie was suddenly stunned, and her heart trembled a little.
The phone rang and she quickly came to her senses and answered it. It was her husband who drove to the door to pick them up. She stood up and held the child's arm.
Ling Ling quickly stood up to bid him farewell, adding at double the speed, "Selling dishwashers to small towns is just the beginning of our relationship with customers. What we really want to offer them is a brand new lifestyle, and this lifestyle is definitely what young people in small towns aspire to."
"Let's follow this plan." These were the words Zhang Fangjie left before getting on the car.
The excitement of taking over Xijing only lasted one night. The next day, Lingling began to experience the multi-dimensional critical strikes from the strict Party A:
The copywriting was too emotional but not shocking enough; the main poster contained too much information but lacked memorable elements; the video script didn't promote the product strongly enough, with the product appearing too infrequently and the logo not prominent enough in the footage; and the subsequent product promotion strategy lacked imagination...
Ling Ling, along with Lu Chong, Chu Qi and Shao Yao, had to deal with all kinds of diss from Party A at all times, and they had to put on a smile and say "Don't worry, dear".
Finally, Zhang Fangjie was satisfied with the changes. She sent the exhausted group home and stayed behind to finish the work. She needed to strike while the iron was hot and complete all the contract renewal procedures this week.
She checked the renewal procedures one by one, as well as the briefs of several new products that Xijing had just sent today and were about to launch. Before she knew it, she had been busy all night.
There were two knocks on the office door. "Chuqi, why are you here so early? Didn't I tell you to rest more and come later?" Ling Ling asked without raising her head.
"Did you just arrive, or have you been here all along?" came a familiar man's voice.
Ling Ling suddenly raised her head and saw that it was Fang Tuowu who slowly walked in. She quickly stood up and said awkwardly, "Mr. Fang—good evening, oh no, good morning."
Mr. Fang took a look at her condition and the papers scattered on her desk. He could tell she had been working all night. He comforted her, "You've just taken over, and there are so many emergencies. You can try your best, but don't ruin your health. I trust you. The future is bright."
Hearing him say this, Ling Ling nodded gratefully.
"Haven't you had breakfast yet? Come with me. After breakfast, let's find a place to rest and then talk about other things. When people are tired, it's easy to make wrong decisions." Mr. Fang said.
Ling Ling said uncomfortably, "Then, Mr. Fang, I'll go wash my hands first."
She ran into the bathroom, quickly washed her shiny face, and simply tidied her messy hair. Then she pretended to be elegant and walked into Mr. Fang's office.
Ling Ling had never been to the suite in his office, so when she first heard the proposal, she found it strange - I work hard for the company and stay up all night just to get a breakfast in the boss's office. Can the value of a face-to-face meeting be equal to that of Buffett?
When Ling Ling walked into Fang Zong's office suite, she realized how naive she had been. Rich people are keen on hierarchy because they believe that hierarchy is the ladder of human progress, and they like the feeling of endless climbing.
Ling Ling walked into the suite in Mr. Fang's office, and her view suddenly opened up. In the distance, she could overlook the CBD, and closer still, she could see the sunken sky garden, where employees would hang out during their lunch breaks. The staggered design, the hidden suite within the office, and the sense of restriction that kept ordinary people from entering gave Ling Ling a deeper understanding of the habits of the wealthy.
Two sandwiches and two hot drinks were already placed on the dining table next to the balcony. Mr. Fang's driver put them down and then left.
"I replaced your coffee with hot chocolate so that you won't be unable to sleep when you rest later." Mr. Fang gestured for her to come and sit.
"Thank you." Ling Ling said gratefully.
Seeing her embarrassed look, Mr. Fang smiled kindly and said, "We will do a lot of things together in the future and cooperate for a long time. You can relax when you are with me."
Ling Ling didn't expect him to use the word "cooperation". She felt very comfortable. She put down her bag and slowly ate her sandwich and hot chocolate.
As they ate and talked, Fang asked her, "You've just taken over Team A. Are you under a lot of pressure?"
Ling Ling smiled wryly and said, "Yes, the pressure comes from expectations. I'm afraid of disappointing you and your colleagues. Over the past two or three years, I've felt extremely valuable at Tuowu. I certainly don't want a promotion to be a devaluation."
Mr. Fang smiled understandingly, then raised his head to gesture for her to look out the window. "Look at that pavilion in the open space, that rainbow roof. It's your masterpiece."
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