128. Token of Love
"Maybe it's an undergraduate degree, but I can't say whether it's formal or not." Chuqi added fuel to the fire. Shaoyao continued, "Yes, yesterday I asked her to make a preliminary draft of a strategic report. Let's not talk about the content for now, let's just talk about a very simple product market share, and she calculated it to be over 500%. I asked her how she calculated that, and she said it was the amount divided by the number of transactions. I really..." Shaoyao slapped her forehead, looking devastated, "She is really brainless, no no no, I can't insult the word 'brain'; her brain is simply a sack, no no no, I can't insult the word 'sack'." Seeing that she was a little incoherent, Lingling had to increase her firepower to comfort her, "Shaoyao, do you know? You have just been working for a year, and your biggest advantage in the workplace is hard work, so you should make full use of your advantages before other hardworking competitors appear." "Sister Ling, I can be humble for my job, and my salary includes mental damage compensation. You taught me this before. But you said that Delina is not our resource user, and I haven't seen her father's group bring any benefits to our company. Why should I waste time and energy on her?" Shaoyao still didn't understand her. Chuqi followed up again and said, "Also, she makes personal calls at her workstation all day long, disturbing Chong Ge so much that he can't concentrate on drawing. Beauty brands and luxury brands that I have never heard of in my life, I have become familiar with them during this period of time. And the less knowledgeable, the more she likes to teach others. She especially wants to forcefully output her limited knowledge. I can't stand it anymore. She keeps ordering Shaoyao around. She is not even a human being, but she tells others how to be a human being." "Yeah," Shaoyao has suffered a lot of grievances these days, and she really can't help but vent, "I actually let her do some simple work, except for miscellaneous errands, didn't you tell her not to. But she still complains to me, why let her do these low value-added jobs, I want to tell her that all jobs are low value-added, and high value-added jobs are called careers. Alas, Sister Ling, I really can't do anything with her, can you save me?" Seeing that Delina had already incurred public outrage after only a few days, Ling Ling felt it would be disingenuous to continue giving her chicken soup. She sighed and said, "Alright, I'll take care of her." This earned a delighted exclamation from Shaoyao, and a warning from Chuqi: "I can tell you in advance that rotten mud can't be helped by the wall; it's definitely not the wall's fault. A dead pig isn't afraid of boiling water, no matter how many kettles you use, it won't wake it up." Ling Ling immediately reminded them: "But you all still have to maintain a good relationship with her. After all, she's the one Mr. Fang has entrusted...
"Maybe it's an undergraduate degree, but I can't say whether it's formal or not." Chuqi added fuel to the fire.
Shaoyao continued, "Yeah, yesterday I asked her to write a draft of a strategy report. I won't go into the content for now, but let's just talk about a very simple product market share. She calculated it to be over 500%. I asked her how she did that, and she said it was the amount divided by the number of transactions. I'm so upset!" Shaoyao slapped her forehead, looking devastated. "She's really brainless! No, no, no, I can't insult the word 'brain'. Her brain is like a sack! No, no, no, I can't insult the word 'sack'."
Seeing that she was starting to stutter, Ling Ling doubled down on her words and tried to soothe her: "Peony, you know what? As someone who's only been working for a year, your greatest advantage in the workplace is your hard work. So, you should capitalize on that advantage before any other hardworking competitors emerge."
"Sister Ling, I can be humble for my job. My salary includes compensation for mental damage. You taught me this before. But you said that Delina is not our resource user. I haven't seen her father's group bring any benefits to our company. Why should I waste my time and energy on her?" Shaoyao still didn't understand her.
Chuqi followed up, "Also, she's constantly on her phone at her workstation, disrupting Chong Ge's ability to focus on his illustrations. I've been cramming beauty and luxury brands I've never heard of before, and now I've become incredibly familiar with them. And the more uneducated she is, the more she loves to teach. She desperately wants to forcefully impart her limited knowledge. I can't stand it anymore, watching her constantly bossing Shaoyao around. She's not even a human being herself, yet she's trying to tell others how to behave."
"Yeah," Shaoyao said, having suffered a lot of injustice these days, and she couldn't help but vent. "I actually asked her to do some simple tasks, except for the odd jobs and errands. Didn't you tell her that it's not okay? But she still complained to me, asking why she had to do these low-value-added jobs. I wanted to tell her that all jobs have low value-added, and high-value-added jobs are called careers. Oh, Sister Ling, I really have no way to deal with her. Can you please save me?"
Ling Ling saw that Delina had already aroused public outrage within a few days of her arrival, so it would be disrespectful for her to continue giving her chicken soup. She could only sigh and say, "Okay, I'll take care of her."
Here, we get a cry of joy from Shaoyao, and a reminder from Chuqi: "I can tell you in advance that rotten mud cannot be propped up against a wall; it is definitely not the wall's fault; a dead pig is not afraid of boiling water, no matter how many pots of boiling water are used, it will not wake it up."
Ling Ling immediately reminded them, "But you all still have to maintain a good relationship with her. After all, she's someone Mr. Fang has entrusted with her. Even if she doesn't have direct resources, there must be some intricate connection."
"Boss Ling, are you such a person? Since you got promoted, why do I feel less and less like you?" Chuqi pretended to be disgusted and joked with her.
Ling Ling then said self-deprecatingly, "For me, growth requires a complete transformation; for you, this is a chance to hone your resilience. I'll do more things that will re-emphasize you. My hidden abilities need to be unlocked layer by layer as I progress through my career."
*~*~*~*~*~*~
Zhang Fangjie from Xijing is coming to Tuowu to discuss business with Group A, and Lingling goes downstairs to pick her up.
The advertisement made by Lingling greatly expanded Xijing's sales channels in the sinking market. Zhang Fangjie now finally has some enthusiasm and respect for Lingling.
"Lingling, come and help me move some things from the trunk. Our company's products are selling like hotcakes, and I bought some delicious treats to treat you all!"
Ling Ling hurried over and saw that her trunk was full, as if she was bringing New Year's goods back to her hometown. She couldn't help but exclaimed: "Wow, Sister Fang, you are so good to us! If you could give us a dozen clients like you who are tasteful and thoughtful, I guess none of us would want to leave after get off work." Zhang Fangjie was overjoyed by her.
At the end of the move, Ling Ling suddenly found a dirty little doll lying in the corner of the trunk of the car. She recognized it - it was the pendant given to her by Yu Chuanbei, which she had taken from her bag in order to coax Zhang Fangjie's daughter.
She picked it up, brushed off the dust on the pendant, and held it in her palm. That day, in order to be able to discuss cooperation with Zhang Fangjie quietly, she reluctantly gave the pendant of a little girl holding a star to her daughter to play with. Later, it was taken away, and she did not dare to take it back. She even went home and cried for this. She fell into Yu Chuanbei's arms and said that it was a token of their love. No matter whether she carried a Chanel bag or a canvas bag, she was going to wear this pendant and accompany her to travel the world with a sword. Now it is gone, and she is heartbroken. At that time, Yu Chuanbei comforted her for a long time, and said that when he had time to learn knitting, he would personally knit her a more meaningful one. But now, the token of love is back, but the love is gone.
"Oh, Lingling, I'm sorry. My child was naughty and took the toy you gave me. I have always wanted to return it to you." Zhang Fangjie saw that she was holding the dirty doll in her hand, and embarrassedly made an excuse.
Ling Ling naturally knew that this cheap little toy was a priceless treasure to her because of its special meaning, but to others it was just a piece of junk. She forced a sweet smile and responded, "Sister Fang, you're so kind! It's rare that you still think of me. I was so happy that your baby liked me back then."
She put the pendant in her pocket, picked up two boxes of snacks, and asked Zhang Fangjie to follow her upstairs.
Zhang Fangjie didn't come alone this time. In addition to bringing an assistant, she also brought Xijing boss's brother Cheng Yanbing. He was the previous brand director and is now a consultant. He doesn't work in the office, but just runs around when there is something to do.
After entering the conference room, Ling Ling saw that Shaoyao had already cleaned it up, so she invited the client's representatives to take a seat. Chuqi, Shaoyao, and Delina also took their seats. After some initial commercial exclamations and flattery, they got down to business, discussing the promotional strategy for Xijing's new water purifier.
After introducing the new product's advertising strategy, Lingling said, "With our previous dishwasher project, we successfully expanded sales in lower-tier cities. Young people, at least, agree that saving time is better spent on enjoyment rather than labor. Therefore, comfort, health, and longevity are people's eternal pursuits. We are confident that we can make our water purifier project even more exciting."
Zhang Fangjie nodded in agreement and asked, "So, for our different regional markets, are you planning to use a unified advertising video or different ones?"
Ling Ling replied, "We plan to use a unified approach. We want to maintain the Xijing brand's identity and implement unified marketing and management. We don't want customers in different regions to feel discriminated against. Lower-tier markets and long-tail customer groups are just academic distinctions. Customers shouldn't feel underestimated because their contribution to our value is low. Our brand should demonstrate our commitment to making high-quality products and our ambition to improve the comfort and health of everyone's lives. Our consistent sense of mission will reassure our customers."
After that, she pointed to Shaoyao and said to the clients, "This is our strategist, Shao Yao. She has compiled statistics on the recent market data. Xijing's competitors are turning around and preparing to attack in the market direction we are targeting, so we should be more stable. Competitors are trying to emulate us, which is actually giving us brand assets in disguise. We not only get these data from public websites, but also invite target customers to conduct several rounds of concept testing and copywriting testing for Xijing. We will definitely turn the information into strategy. Shao Yao's data mining is applied to the design of our copywriter Gu Chuqi and art Lu Chong. Our entire team is serving your project." Lingling did not forget to introduce the team members in front of the clients, so that everyone felt particularly fulfilled.
Zhang Fangjie nodded in agreement again and smiled at Cheng Yanbing beside her.
"Well, I think--" Delina, who was sitting at the far end of the round table, suddenly wanted to speak. Chuqi and Shaoyao looked at her with horror, hoping that she would shut up immediately.
Delina continued her own way, saying, "I think given the influence of the Yixi brand, they should produce a few more different commercials. You can't expect old farmers to have the same appreciation as urban professionals. But then again, old farmers probably wouldn't buy a water purifier. They'd be lucky to have tap water."
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