25. PPT trick player
The next day, Ling Ling was the first to arrive. She bought everyone in Group A a cup of coffee and cake for breakfast. Everyone thanked her, and then Mei Xiao called them together for a short meeting. "Ling Ling officially joined Group A yesterday, and everyone has met her. Although Ling Ling has only been in the industry for a short time and has only two completed works, I admire her writing style and creativity. Her sharpness is tempered by delicate emotions. I hope we can all work together to ensure that Group A's top spot in Tuo Wu remains unshakable!" Mei Xiao's final morale-boosting words were filled with playfulness, and everyone responded with laughter. "Let's quickly review the projects we're promoting this week," Mei Xiao said, opening her calendar. "Lingling needs to finish the copy for Ningshi's new men's product this week. Chuqi will continue working on Jiang Feng's hair transplant case. I've reviewed the new version you sent me last night. It's good enough to handle Mr. Sun from their publicity department, but it's still a little off. I'll give you two more days to come up with a better one. On Wednesday, you and Lingling's Ningshi will review the drafts within the group. Lu Chong has a tight schedule this week and needs to finish both the renderings for Lingling and Chuqi. If you have any questions, feel free to ask Wen Jin. Does anyone have any questions?" Mei Xiao assigned the work expertly and efficiently, and after finishing without further ado, she prepared to adjourn the meeting. "Sister Mei, about that system thing—" Bai Yihan reminded Mei Xiao. Mei Xiao was already getting up, but her prompting suddenly brought him to his senses. He continued, "Yes, there's also the matter of building a system. The company is planning to build an advertising data integration system this year. Mr. Fang mentioned it at the regular mid-level management meeting last week. I heard Gu Chaoqun, the newly hired Technical Director for the Research Department last year, explain the system. First, all our advertising videos since the company's founding will be stored on the platform as a digital archive for internal searches and digitization. Second, the customer behavior analysis data, market feedback data, and sales impact data generated by the still-active ads will be modeled to facilitate pre-release analysis of our copywriting and performance evaluations. Mr. Gu, when he was presenting the plan, said he wanted to build a powerful advertising data platform for our company, essentially a perfect intersection of humanity and technology. This project requires support from all departments to pool their expertise, and we at Group A will also need to provide our professional opinions, contributing to the system." After the introduction, Mei Xiao paused, looked around at the entire team, and then said, "I think we should send Ling Ling. On the one hand, she is a newcomer to our team and has not yet been assigned a fixed position..."
The next day, Ling Ling was the first one to arrive. She bought coffee and cake for everyone in Group A for breakfast. Everyone thanked her one by one, and then Mei Xiao invited them to a short meeting.
"Ling Ling officially joined our Team A yesterday, and everyone has met her. Although Ling Ling has only been in the industry for a short time and has only two completed works, I admire her writing style and creativity. Her sharpness is tempered by delicate emotions. I hope we can all work together well so that Team A's top spot in Tuo Wu will always be unshakable!"
Mei Xiao's final words to boost morale were full of playfulness, and everyone responded with laughter.
"Then let's quickly go over the projects we're promoting this week," Mei Xiao opened her calendar. "Lingling needs to finish the copy for Ningshi's new men's product this week; Chuqi will continue working on Jiang Feng's hair transplant case. I've reviewed the new version you sent me last night. It's good enough to deal with Mr. Sun from their publicity department, but it's still a little off. I'll give you two more days to come up with a better one. On Wednesday, you and Lingling's Ningshi will review the draft within the team. Lu Chong has a tight schedule this week and needs to finish both Lingling and Chuqi's renderings. If you have any questions, you can ask Wen Jin. Does anyone have any questions?"
Mei Xiao assigned the work skillfully and efficiently. After finishing the assignment, he prepared to adjourn the meeting without saying a word.
"Sister Mei, about the system..." Bai Yihan reminded Mei Xiao.
Mei Xiao was already about to stand, but after her prompting, he suddenly remembered and continued, "Yes, there's also the matter of building a system. The company is planning to build an advertising data integration system this year. Mr. Fang mentioned it at the regular mid-level management meeting last week. I heard Gu Chaoqun, the newly hired Technical Director of the Research Department last year, explain the plan. First, all the commercials produced since the company's founding will be stored on the platform as a digital archive for easy internal search and digitization. Second, the customer behavior analysis data, market feedback data, and sales impact data generated by the commercials still in use will be modeled to facilitate pre-release analysis of our copywriting and performance evaluation. When Mr. Gu was presenting the plan, he said he wanted to build a powerful advertising data platform for our company, essentially a perfect intersection of humanity and technology. This project requires support from all departments to pool their expertise, and we at Group A will also need to provide our professional opinions, contributing to the system."
After the introductions, Mei Xiao paused, looked around at the entire team, and then said, "I think we should send Ling Ling. On the one hand, she's relatively new to our team and hasn't been assigned any fixed work or clients yet, so it's convenient for her to be assigned externally. On the other hand, she can use this opportunity to understand the system and its processes. Once she understands them herself, she can teach everyone else how to operate them, which will also improve our team's technological level. Do you think Ling Ling is a good choice?"
Ling Ling was still scribbling notes rapidly, but was suddenly confused when her name was called. She quickly glanced at Bai Yihan, hoping to gain some support from her expression, but she only saw her head lowered dejectedly. Perhaps this job was originally her responsibility?
Ling Ling was a little overwhelmed, but seeing Mei Xiao's expectant eyes, she had no choice but to say, "Okay, Sister Mei..."
She was about to say "but," but before she could even open her mouth, Mei Xiao took over the conversation: "Okay, there's a project launch meeting tomorrow afternoon. Lingling and Huanhuan should attend together. Chuqi should come too. This is the first time you'll meet each other. You two should take care of Lingling and introduce her to those who don't know her yet."
"Sister Mei, I still have to finish the manuscript these two days--" Gu Chuqi wanted to refuse reluctantly.
Mei Xiao cheerfully dispelled her idea, "Go to a technology conference. Maybe it can give you some more inspiration! And you were the one who followed last year. You can take this opportunity to make a good handover with Ling Ling. Go ahead, it's settled. Let's adjourn."
When Mei Xiao passed by Ling Ling, who was sitting closest to the door, he patted her shoulder affectionately and said, "Keep going, high-tech talent!"
*~*~*~*~*~*~
Ling Ling was sitting in the largest conference room in Tuo Wu. Next to her sat Gu Chuqi, who was sitting with his legs crossed and browsing his phone, showing no desire to communicate.
The speaker was Gu Chaoqun, director of the research department. He was wearing a polo shirt and jeans, holding a smooth-feeling page-turning pen and flipping through a high-end PPT. He had a friendly and humble attitude, exuding the aura of a Silicon Valley technology elite.
Bai Yihan said that Gu Chaoqun studied abroad in Australia and was a classmate of Xue Xuan, the Director of Administration, and was recommended by Xue Nei. Tuo Wu hired him last year at a high salary specifically to build this system platform.
Ling Ling felt that Gu Chaoqun's suggestions on restructuring the advertising system architecture, using algorithms to set bidding mechanisms and delivery strategies, and using post-data to improve the efficiency of identifying future traffic made sense, but the ambiguous terms "paradigm", "disruptive innovation", "platform strategy", and "marketing closed loop" became high-frequency words in his speech, and Ling Ling inexplicably felt that they were a bit watered down.
But Ling Ling, hearing about the company's system platform construction concept for the first time, felt quite enlightened and took notes quickly. However, she only saw Gu Chuqi next door, who would occasionally squinted his eyes and sneer at her with disdain.
Ling Ling felt aggrieved. She had only wanted to be a peaceful, quiet copywriter, but instead, she was being tormented and hunted. Now, she'd even stumbled upon learning how to build a system platform, diving into a field she knew nothing about and didn't want to understand. None of this was her original intention, but she had no choice but to give it her all. And yet, she was still being mocked and ridiculed by Gu Chuqi, which made her feel quite uncomfortable.
But work emotions only exist during downtime. Busyness is the exorcist sword of the workplace, slicing through thousands of strands of worry with one blow, and it can be so busy that you go bald.
Ling Ling was dragged to attend several rounds of brainstorming meetings to discuss system requirements during the day, talking until she foamed at the mouth and her lips cracked, and she also had to work overtime to finish the copy at night.
When she was there, Gu Chuqi was usually there too. They were the only two people in Group A who consistently worked overtime. Although Lu Chong was very busy, because he had just had a baby, he often brought work home and waited until his wife and child were asleep before getting up to work.
Seeing that Gu Chuqi was still frowning over Jiang Feng's hair transplant case, Ling Ling made two cups of coffee from the tea room and placed one next to her.
Ling Ling cautiously said to Gu Chuqi, who had merely given her a perfunctory thank you, "Actually... I think it would be better if the photos of Jiang Feng's hair transplant didn't include those of his bald head. Although I can see that you've already softened those photos."
"Party A is determined to release it. What can I do?" Gu Chuqi's tone was so cold that he still lacked manners.
But Ling Ling genuinely wanted to offer her some advice, so she retorted, "That's why clients pay us to do advertising planning and brand management. I believe that as long as the copywriting is compelling and the overall plan is convincing, clients will abandon their outdated beliefs."
Seeing these words of advice coming from a newcomer, Gu Chuqi rolled her eyes in displeasure: "In this world, the more people have never been in love, the more they like to write those little essays that teach others how to fall in love."
Ling Ling understood the source of Gu Chuqi's anger, but she sincerely wanted to offer some advice, hoping to improve her work. So, she persisted in her attempts to make peace with her. "I truly don't have any impure or malicious intentions. I simply thought that the Jiang Feng Hair Transplant logo featured a tree, and we could use it as a metaphor. Since this ad was airing at the turn of summer and autumn, the metaphor of a single, prematurely fallen, dry tree amidst a thriving banyan tree could be perfectly appropriate."
On the one hand, the audience does not need to see the affected area, which is unsightly. To be honest, I have always felt that the practice of medical beauty advertisements bombarding public media with baldness, acne, blackheads, black nails and other affected areas is particularly rogue. The practice of disgusting the audience to deepen their impression is unproductive, because the audience only remembers the affected area and quickly turns off the screen, without having time to see what brand you are.
On the other hand, using plants to replace patients can create a sense of detachment. After all, they are two different species, which might give people the illusion of patient transfer. It's refreshing, how nice!
Furthermore, while thinning hair isn't a big deal and shouldn't be discriminated against or scorned, it's still somewhat of a hidden issue for those seeking hair transplants. If advertisements depict real people, customers might feel their privacy could be compromised and publicly disclosed. Using refreshing trees instead of real people would transcend those unconventional medical aesthetics advertisements and convey a sense of legitimacy and professionalism.
What do you think?
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