82.The ingredients of this perfume
"Okay, Mr. Ling, you don't have to persuade me. Tomorrow our long-term advertising agency agreement with Tuo Wu will be on your desk. I will always trust you, regardless of romantic relationships," Ge Fei said confidently. Ling Ling was touched, then dismayed. "Sigh, I never thought my first order would be for a relationship." Ge Fei dismissed it, saying, "What's the big deal? You're in the media industry. If all the men in the world are obsessed with you and rush to give you resources, and all the women in the world are crazy about you and support you wholeheartedly, doesn't that mean your career has reached its peak?" Ling Ling thought for a moment, then said with self-comfort, "That's true. It's just that I used you as the source of my first pot of gold, so the starting point is a bit high. I guess there won't be another man of your caliber vying to be my backup in the future." "That's good to know," Ge Fei said proudly. After dropping Ling Ling off at Yu Chuanbei's house, Ge Fei got out of the car and said goodbye. "After we part today, we'll be seeing each other from afar," Ge Fei said regretfully. Ling Ling smiled at him calmly and said, "Years from now, you'll be thankful we made the right choice back then." "Can I not give you a hug, a hug of pure friendship, to put a happy end to this failed, unrequited love of mine?" Ge Fei opened his arms to her. "No, too many periods will turn it into an ellipsis, and this thing won't end..." Before Ling Ling could finish her refusal, Ge Fei pulled her into a domineering embrace. Ling Ling curled her hands against her chest, holding her breath as he waited for him to finish. Ge Fei took a deep sniff of the perfume on the back of her neck, then released her and asked, "I've always been curious about the scent of your perfume. I've never smelled it anywhere else. It feels very green, yet also has a chill feeling." "It's my mother's scent. Three generations of my grandmother's family have been in the perfume business in Germany. They have their own factory. My mother once blended a perfume herself, and I think she used sunflower seeds and sea salt. She doesn't like floral or fruity scents, but I don't know anything else. She said it was her own unique scent. Even after she cut ties with the family to marry my father, my grandmother would still send her this perfume every year. She's been dead for so many years, and my grandmother has passed away too, but my mother's family still sends it to me. This scent is like an emotional connection between my mother and me, and between my mother and her mother. No matter what happens, as long as this green, chill, slightly mineral scent...
"Okay, Mr. Ling, you don't have to lobby me anymore. Tomorrow our long-term advertising agency agreement with Tuo Wu will be delivered to your desk. I will always believe in you, regardless of the relationship between men and women." Ge Fei said firmly.
Ling Ling was touched, but then became depressed: "Oh, I didn't expect that the first order I received in my life would be for a relationship."
Ge Fei said dismissively, "What does that matter? You work in the media industry. If all the men in the world are obsessed with you and rush to give you resources, and all the women in the world are crazy about you and support you wholeheartedly, then doesn't that mean your career has reached the pinnacle of success?"
Ling Ling thought about it and said to herself, "That's true. It's just that I used you as the source of my first pot of gold, so my starting point is a bit high. I guess there won't be another male god-level person like you vying to be my backup in the future."
"That's good to know." Ge Fei said proudly.
After sending Ling Ling to the downstairs of Yu Chuanbei's house, Ge Fei got out of the car and said goodbye to her.
"After we part today, we will just be seeing each other from afar." Ge Fei said regretfully.
Ling Ling smiled at him calmly and said, "In a few years, you will be glad that we made the right choice back then."
"Can I not hug you? A hug out of pure friendship, to put a perfect end to this failed unrequited love of mine." Ge Fei opened his arms towards her.
"No, if you put too many periods, it will become an ellipsis, and this matter will never be over..." Before Ling Ling could finish her refusal, Ge Fei domineeringly hugged her in his arms.
Ling Ling curled up her hands against her chest, holding her breath and waiting for him to finish hugging her.
Ge Fei took a deep sniff of the perfume on the back of her neck, then released her and asked, "I've always been curious about the scent of your perfume. I've never smelled it anywhere else. It feels very green, yet also seems to have a chilling feeling."
"It's the scent of my mother. My grandmother's family has been in the perfume business in Germany for three generations, and they have their own factory. My mother once blended a perfume herself, which seemed to use ambrette seeds and sea salt. She doesn't like floral or fruity scents, but I don't understand the rest. She said this was her own unique scent. Even after she cut ties with the family to marry my father, my grandmother would still have someone mail her this perfume every year. She has been dead for many years, and my grandmother has passed away too, but my mother's family still mails it to me. This scent is like an emotional connection between my mother and me, and between my mother and her mother. No matter what happens, as long as this verdant, sharp, slightly mineral aroma lingers around me, I can always feel my mother's love.
Ge Fei, you are also lucky. Although your mother has passed away, she has left her mark in the entire starry sky. When you miss her, you only need to look up at the starry sky, and she will be there, missing you as much as you miss her. My mother left me with a fragrance, and your mother left you the entire starry sky.
Hearing Ling Ling say these words, Ge Fei actually shed tears. He lowered his brows and nodded, speechless for a moment.
*~*~*~*~*~*~
The case of Sinandir women's shoes was placed on the table. Ling Ling went to SKP shopping mall and spent a lot of money to buy a pair. She put them on her feet and paced around the office for the whole afternoon, feeling the comfort of the shoes while brewing inspiration.
Gu Chuqi threw the Lingmei pen on the table in frustration and said dejectedly, "Hey, have you figured anything out? I've been gone all afternoon. Are you testing the folding resistance of Sinandir's shoes?"
Ling Ling stopped and said to her, "I've only come up with a preliminary plan, to go the mommy shoe route. What do you think?"
Gu Chuqi thought for a moment and said, "Although Sinandier is considered an international brand, it stands out among the dazzling luxury brands at SKP, creating a sense of simplicity. My original strategy was to enhance their sense of high-end customization, which was also one of the requirements in the client's brief. However, after writing several sets of copywriting, I was not satisfied. It was too easy to fall into clichés. The direction you mentioned is unique, but will clients buy it? Will they feel that mothers are not their target audience, or that cost-conscious housewives will reduce their brand premium?"
Ling Ling sorted out her thoughts and said, "Moms still have unfulfilled dreams from their teenage years. Moms also need expensive shoes. Moms are the group that needs to exchange money for comfort. So my first draft of the script was going to be written like this:
A cute little girl in a pink dress sits in the center of the frame. A voiceover asks her what gift she wants, and the interaction between them is childlike and playful. It's finally confirmed that she wants a pair of beautiful, comfortable shoes with a bow—eye-catching but not too shiny. Finally, the voiceover asks her what size she wants, and she answers, "39." The voiceover's tone is surprisingly reassuring, and she remains committed to her choice. Upon receiving the brand-logo-emblazoned shoes, the little girl writes a greeting card: "To Mom."
Gu Chuqi still said with some concern, "This copy is quite heartwarming and memorable. It can be one of the proposals we present to the client. But you have to be prepared to face the client's soul-searching questions. For example, it seems inappropriate to use a little girl as the protagonist of a luxury shoe. Incorporating a mother-daughter relationship into a high-premium product would be very inconsistent. The advertising audience and users are not the same. Isn't it a misunderstanding...blah blah."
Ling Ling sighed and said, "Indeed, I've been feeling a bit overwhelmed by my motherly feelings lately. But according to the latest survey, fewer and fewer women are wearing high heels that only look good but are not comfortable. As women's social status improves, they are increasingly turning to self-pleasure. So I think there's still room for improvement in the direction of this copy. I'm going to give it a try."
Gu Chuqi pounded his shoulder with his fist and said, "I support you. Then we can go in different directions. I'll go for the minimalist, high-end luxury route, and you'll go for the heartwarming mother-daughter connection. Although I'm going for a minimalist style, I want to pique the customer's desires in my advertising. In our current era, most of the basic needs of users have been met, so we still have to work hard to persuade them not to reduce their purchasing power and continue to buy. I want customers to feel that what they are buying is no longer a need, but a desire."
Ling Ling made an OK gesture to her and got back to work.
*~*~*~*~*~*~
In the study, Ling Ling and Yu Chuanbei were working at their respective computer desks.
Ling Ling was still immersed in Sinandir's writing, asking and answering questions to herself like a maniac:
"The most luxurious mother's shoes in the world, the most luxurious mother's shoes in history..."
"No, it's too cheesy and not immersive enough." She was pondering her title, making the script more narrative-driven, and revising her proposal strategy: "We want this series of shoes to become the lifestyle dream of a certain type of people: those who have achieved a certain level of success in their careers and families, who no longer rely on ostentation to seize opportunities, and who are elegant, graceful, and at ease. Do you want to be one of them? Start by owning a pair of Sinandiel shoes."
"No, it feels threatening. We need to make customers feel driven to join without even realizing it..."
She was still pondering over her words and angles when Rong Xinhua called. When she picked up the phone, she heard Rong Xinhua bursting into tears on the other end.
"Xinhua, what's wrong with you? Talk slowly, don't be anxious... Where are you, near my house? I'll pick you up!" Ling Ling stood up anxiously and ran to the entrance to change her shoes.
Yu Chuanbei chased her out and asked, "What happened? Let me take you there."
"No need. Xinhua and Ren Qingshi must have had a fight. It seemed pretty intense. I went to try to persuade her, and she said they were in the park next to our house." After Ling Ling had packed up, she suddenly remembered something and ran back to Yu Chuanbei. She put her arms around his waist and said coquettishly, "It seems they're arguing to the point of getting a divorce. It's so pitiful that Xinhua ran out all alone. It's dark and cold outside now. Um—can I bring her to our house? She could even stay overnight, is that okay?"
Yu Chuanbei gently rubbed her hair and said, "Of course, you said this is our home, you can make the decision as you like."
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