Chapter 80
80
Shen Yuntang has watched many TV series and movies about the future, and he also knows what advertisements mean.
"Can sausages, soap and clothes be put together for advertising?" Shen Yuntang felt that it didn't fit no matter how he thought about it.
"You can mention it occasionally, or we can not only make a fashion magazine, but also write some storybooks with illustrations of Yuanbao, and use Yuanbao as the prototype to make up some ups and downs of the story, and then we can integrate elements of sausages and noodle shops. For example, Yuanbao in the book likes to eat Shen Fulang brand sausages the most, or he goes to Shen's Noodle House for breakfast every morning after getting up. Under the influence of the star effect, people who like him will also go to Shen's Noodle House to eat noodles." The more Cheng Yeran talked, the more he felt that he was a bit like an agent, and he wanted to train Yuanbao into a top star.
"I understand advertising the sausages, but is it necessary for the noodle shop to advertise as well?" Shen Yuntang didn't dislike the noodle shop, nor did he not want to open one. After all, it was his first shop. Although he didn't have time to stay in the shop all the time, he would go there every morning when it opened and every evening when it closed.
Occasionally when he has free time, he would go there to earn some money. Every time he goes there, he feels indescribable happiness in his heart, as if the noodle shop is his first child, the sausages are his second child, and the clothes are his youngest child.
He loves every child, but the noodle shop is very small and is always full of people every day, so there is no need for advertising.
Sausages, soaps, and clothes can all be transported and sold elsewhere, but it’s different for noodle shops, which can’t be transported. When you bring the noodles home from the noodle shop, they don’t taste good and are soft and sticky together.
No one would travel all the way to their small county town just to eat a bowl of noodles. It would be better to sell the advertising space to others.
Cheng Yeran seemed to know what he was thinking. "Look at all the noodle shops in the county. Which one is the most profitable? I mean the noodle shops with the same price as yours."
"Is this the most profitable place?" Shen Yuntang would occasionally stroll around the county town. When he came to the county town before, there would be bad guys who would be attracted to him because of his good looks and even wanted to capture him. They even stopped Cheng Yeran on the road and robbed him, forcing Cheng Yeran to hand him over.
Now everyone knows that he is the owner of Shen's Noodle House. He is familiar with the county magistrate and the constables. No one tries to stop him, and he can move around the county town freely.
He also looked at the business conditions of other noodle shops. Even those that were larger than his did not have as many customers as he did.
If the prices of all the small noodle shops in the county are similar, his seasoning tastes different and is more affordable. After comparison, customers will naturally be willing to go to Shen's noodle shop.
Although they have few tables, when there are many people, some people would rather squat at the door with a bowl to eat than go to other places to eat.
But the noodle shop's business was just so-so, with a maximum income of 15 taels per month, not as much as sausage soap.
"We need to advertise because we make a lot of money. We can turn the noodle shop into a chain store, just like Lanzhou ramen or Shaxian snacks, and open a piece of Shen's noodle shop in every city." Cheng Yeran suggested, "Why not open another branch in the county first, with the same specifications as the current noodle shop, make the signboard the same, and unify the decoration. After advertising and becoming famous, they can also go to the local Shen's noodle shop to eat."
"Sausages and soaps have their own trademark patterns, so the noodle shop should also draw one. They can find our store through the trademark pattern to avoid eating fake products that affect our reputation." Shen Yuntang said.
"You're right. If the fake shop's craftsmanship is too poor, it will affect the reputation of our real store." Cheng Yeran now feels that it is even more necessary to be an official. In this era, there are no special laws and regulations to protect trademarks. Others can imitate if they want. They can open as many identical stores as they want. They can use the same name if they want. He can't do anything about it.
If he becomes an official, he might be able to participate in improving the laws in this regard in the future. Even if he doesn't have this opportunity, he is an official. If others want to copy his products, they will think about the consequences and will not copy his products and store names so unscrupulously.
"I can draw now. One day I will draw a trademark for you. I will replace the old shop with a new sign first, and then open a new store." Shen Yuntang liked the small noodle shop very much, and thought that if he left the county in the future, the small noodle shop would not be able to go with him.
Moreover, the family business was already good enough, and the small noodle shop didn't make much money, so there was no need to keep it open. He felt upset about this for a while.
Now Cheng Yeran has given him new ideas, and the noodle shop can make more money, so he is motivated.
…
Uncle Zhou personally brought over 100 printed peach blossom soap wrappers and transparent soap boxes. The cards were also printed very perfectly, and he couldn't help but want to collect a few of them.
He recently accepted ten apprentices in order to catch up with the progress of Cheng Yeran's family. Now those apprentices are forced to grow quickly, so he is not afraid even if Cheng Yeran gives him a new package.
As a result, when I arrived at the Cheng family, I heard Cheng Yeran say that he wanted to print a magazine.
Uncle Zhou was confused: "What is a magazine?"
"It's just like a book, page by page, but there are fewer words and more pictures." Cheng Yeran explained it to him.
When Uncle Zhou heard about the workload, he almost fainted, but this also meant greater challenges. He felt as if he was twenty years younger, and his whole body was full of energy!
"There are also new summer products. Let's print the packaging for the new summer products first, then organize these sets of clothes and make a magazine. One magazine should have at least 20 to 30 pages, and the circulation should be at least 100 copies. If there are more, I'm afraid you won't be able to produce them. Let's start with two issues a year. But I think the patterns on the magazine can have more colors, preferably the same colors as the paintings." Cheng Yeran asked Uncle Zhou, "Can you do it?"
Uncle Zhou started pinching his philtrum. He needed two books a year, and 20 to 30 pages, which would cost him more than 100 books. It was really life-threatening. He didn't know if his ten apprentices would be enough. It seemed that he would have to expand the scale in the future. In less than two years, he would have to open a printing factory. "The cost will be very high. Are you sure you can make back your investment?"
"Don't worry about that. I know what I'm doing." Cheng Yeran had filmed commercials before he traveled through time. He could earn hundreds or tens of millions from just one commercial, not to mention that it would cost even more to place the advertisement. If the money was not worth it, how could advertisers invest it?
If he wanted to expand his business nationwide, he naturally had to do a good job of publicity, and Yuanbao was his spokesperson.
@Infinite good articles,
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Thinking about the spokesperson, it seems that he didn’t pay any endorsement fee to Yuanbao, which is also something to consider.
Uncle Zhou felt that he could not make back his investment, but when Cheng Yeran asked him to print the first set of soap packaging, he also felt that he could not make any money and would lose money, but facts proved that Cheng Yeran was right.
"You scholars can see further than us. Let's not talk about anything else for now, let's print your new summer style first." Uncle Zhou went back and rented a small courtyard next to his house. The house was used as a dormitory for his apprentices, and the courtyard was used to expand the printing space.
Before, the apprentices had to go home at night, and he didn’t care about dinner, only lunch. Now he rents the yard, lets them work overtime until midnight, sleep there directly, and provides three meals.
Before these disciples came, they had agreed that they would follow him in the future and go wherever his son went to work as an official. Some of these disciples were relatives, some had many children in their families and did not have to stay with their parents and could go out to explore the world, and there was also an orphan. They all listened to Uncle Zhou.
Yuanbao came back from the shop in the evening, and Cheng Yeran told Yuanbao about the endorsement fee.
"Before, I only gave you a share of the soap profits, you served as a model, and your portrait was printed on the packaging and hung in the store. I never paid you for these things." Cheng Yeran felt that even if he was his cousin, he had to settle the accounts clearly. He couldn't just not pay him if he didn't want the money.
Yuan Bao was confused. "Why do you want to pay me? Didn't you give me four taels of silver before? Those were the two sets of women's clothing. The rest were all my own accord. Whether it was painting or printing packaging, they all helped me sell more soap. There's no need to pay me more."
Yuanbao suspected that his cousin wanted to give him money because he felt that he was wronged, but if he did it for the sake of making money, it was not a wronged thing, and he had given much more than he had received.
Since he was a child, many people have said that he is good-looking, but it is useless for a boy to be so good-looking. Some people also say that he is not masculine. Instead, his good looks have become a point for others to look down on him. But after dressing up as a boy, he can exchange his beauty for money. He is so happy, how could he feel wronged?
He asked Cheng Yeran: "Cousin, are you afraid that I will run away after I become famous? Don't worry, you are my cousin and you are also a very capable person. I will follow you all my life and will never change anyone."
"Don't make it sound like a wedding vow," Cheng Yeran told him about the magazine. "In the future, we'll print more of your portraits, and you'll have to wear more clothes. We'll also publish books, write picture books, draw comics, and other products. Now that we've formed an industry, we can't let you do it for nothing. For every new packaging you come out with, I'll give you twenty taels of silver. What do you think? The money for the picture books and magazines will be calculated separately. We'll calculate the money after we start making the magazine."
"Twenty taels!" Yuan Bao was almost stunned by this news. "A limited edition soap bar costs fifty to seventy taels, and the regular version costs thirty-five taels. Let's calculate it as fifty taels. Twenty pieces is one tael of silver. I have to sell four hundred soap bars to make twenty taels. How can a piece of clothing I wear to paint be worth four hundred soap bars? Cousin, you are going to lose money."
Yuanbao felt that his cousin was a very capable man and would not do anything stupid.
If it were him, he would definitely not be able to give money to others even if the other person clearly does not want it.
Cheng Yeran's actions moved him so much that he wanted to cry. His cousin must have treated him as a family member and gave him the money out of pity for him because he had no parents.
His cousin treats him better than his biological father, and he really wants to call his cousin "Dad".
When Cheng Yeran returned, he saw Shen Yuntang drawing. He took a closer look and saw that he had drawn a bowl of noodles in a simple sketch style.
There is no such style of painting in this era. Shen Yuntang must have learned some future cartoon styles. "Is this going to be the trademark of the noodle shop?"
"Yes, I want to make it bigger." Shen Yuntang drew a rectangle as the shape of the plaque, placed the trademark on the far left, and then wrote the words "Shen's Noodle House" on it. "Will it be more eye-catching? People will be able to recognize it as our brand at a glance."
"Yes, can our father make plaques? We do so much carpentry work at home every day, and father and third brother don't get so much carpentry work at home. Why not bring father over to help us make plaques and furniture?" Cheng Yeran thought that if father was brought over, mother would have to come too. The family still needed parents to manage the household. If they came, eldest brother and sister-in-law might not be able to handle it, so he changed the topic and said, "It would be OK to call third brother over."
"Father and my third brother not only have to do carpentry work, but also take care of the family land. Before, someone asked father to come to the county town to try his luck, but father refused. He prefers to look after the family land. Besides, the crops have grown this year, so they are even less likely to come."
The winter is long here, so the wheat is planted late and the harvest is also later than in other places. The wheat at home has not been harvested yet, so my parents definitely won't come.
It would be fine if Shen Yuntang took his parents over and bought them a house to live in, but if he moved in and made them work, forget it. He would rather give them the money directly than have his father pay them after they have worked, as that would make him feel uncomfortable.
It may also be because his parents don’t talk to him much at home, he doesn’t know how to express emotions or chat. Although they both love each other and can give everything for each other, they can’t stay together and can’t agree on anything.
Shen Yuntang has been busy with the new noodle shop recently. He also has to dye cloth to make new styles, so he is very busy. Sometimes he is unable to look after the shop and sell sausages, so he asks Liu Ya to come and take over from time to time.
Once he went out to do something, and Liu Ya went to the toilet because she was not feeling well, leaving Lin Yu and Maimiao alone, and someone else happened to come.
The man was an old customer. Lin Yu had seen him before. He looked at Mai Miao and then at Lin Yu. Lin Yu was at least an adult. He looked at Lin Yu and asked, "Where is your boss?"
Lin Yu was extremely nervous. He had never spoken to a man other than his family. He wiped his hands on his clothes nervously, then stood up and stammered, "He's busy."
"It's okay, anyone can do it, give me thirty sausages, I need them urgently." The man put the money on the table and said considerately: "Your boss is not here, and you don't look like someone who can write, so I won't keep the account, I'll give you cash."
Whenever these old customers bought a large amount of goods, they would write it down and collect the payment once a month. No one dared to default on their payment, after all, they had a relationship with the county magistrate and they were afraid that they would sue him.
Ordinary people did not dare to sue, and were afraid of offending people from the government, so they were very polite to Shen Yuntang's family.
Lin Yu's heart was beating in two with nervousness. He took the money and put it away. He ran to the yard where the sausages were drying and found Lu Wei. He told her that he wanted thirty sausages. Lu Wei carried the sausages to the man and the man thanked Lin Yu before leaving.
Lin Yu heaved a sigh of relief after the man left, but his heart was still beating wildly. The scene just now kept turning around in his mind, replaying over and over again. He was wondering if he had been thoughtful enough, and if there were any words or expressions that were not done well. If he said something wrong and made that person angry, that person would not come to buy sausages again, and he would be in trouble.
After Shen Yuntang came back, he gave the money to Shen Yuntang and recounted the incident. Shen Yuntang took the money and said he did a good job, and then never mentioned the matter again.
What he regarded as a huge matter, Shen Yuntang regarded as a very ordinary trifle, and just passed it by after he talked about it. He admired Shen Yuntang more and more, and he wished he could be like Shen Yuntang one day.
He also wanted to change. Although he was very scared, he didn't want to let Shen Yuntang down. He pushed himself and said to Shen Yuntang weakly, "In the future, when you are not here, I will look after the store."
Shen Yuntang looked at him in surprise. Instead of asking him if he could do it, he called him over and taught him how to keep accounts, how to recognize people, how to collect money and how to give change.
Liu Ya is also illiterate, and every time
mutter
It is impossible to keep accounts if you receive cash.
Lin Yu also couldn't read. Shen Yuntang used Arabic numerals to record accounts and used simplified Chinese characters to write names. He decided to teach Lin Yu these, but not more. He just wanted him to recognize the names of the accountants in the account book first and learn how to write numbers.
In order not to expose his time travel, he told Lin Yu that the numbers were thought up by his husband. The capital numbers were too difficult to write, and his husband was afraid that he would not be able to remember them, so he thought of some simple ones for him to use for accounting. Others would not be able to understand his family's account books, and the confidentiality measures would be better.
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