"You want a down jacket?" The boss looked at Liu Meiyu in surprise.
"Yes, can you get it?"
Liu Meiyu came here mainly for down jackets.
Although the most common winter clothing at this time is military coats, cotton-padded coats, and woolen coats, in fact, as early as the Canton Fair in 1972, the first domestically produced down jacket had already been exported.
A few years ago, people had low purchasing power and these down jackets were sold in department stores, but they required money and tickets, so few people could afford them. But this year is different. With the opening of market policies, people have more money in their pockets, so Liu Meiyun has set her sights on the down jacket market in this cold winter.
"Yes, there is, but it's not cheap." The man looked at Liu Meiyu again and again with a confused expression.
Other people who come here from other places to purchase goods all buy the cheapest ones. Most of them even think that sweaters are too expensive and are afraid that they will not be able to sell them. But this person is different. He buys whatever is expensive, and in large quantities.
He had a batch of down jackets, which he had gotten from the factory through connections, but after a month, he could not sell more than two pairs. He was having a headache over this.
"I have to take a look at the goods first." Liu Meiyu emphasized.
The man nodded, turned around and went to the back warehouse to move a large box. "Take a look, you have definitely never seen this kind of down jacket. It is rare even in large shopping malls. It is very warm to wear. It is definitely enough for you to spend the winter in the north."
The man pushed the salesperson hard, thinking that Liu Meiyu was easy to please, so he asked for 38 at one price.
Liu Meiyu touched the down jacket to check it and saw that it was indeed of that brand. It was lighter and warmer than a cotton coat, and it was filled with duck feathers. She felt slightly satisfied, but her brows were slightly furrowed.
Seeing that Liu Meiyu was not satisfied, the boss started to say a lot of nice things to her, praising her clothes to the point of drooling. However, Liu Meiyu's frown never relaxed.
"Boss, this is too expensive. It's hard for me to sell it if I take it back. Besides, it's a hassle to transport it since it's so far away." Liu Meiyu put down the down jacket decisively without even glancing at it.
"The price is negotiable. It depends on how much you want."
A common tactic used by businessmen is to call out a high price, then determine the price range based on the customer's expression and tone, and then slowly lower the price bit by bit.
"If you take more than 10 at a time, I'll charge you 37."
Liu Meiyu raised her eyebrows and said directly: "30 each, I can get at least 100 pieces, otherwise forget it, just give us the sweaters."
The stall owner's eyelids twitched wildly, and he swallowed his saliva. He didn't want to miss out on Liu Meiyun, a big customer, and he was anxious to sell off the down jackets that had accumulated. He made up his mind and said, "200 pieces. If you can buy them all at once, I'll give you the lowest price of 29."
200 pieces cost less than 6,000 yuan. Liu Meiyu could eat them all, but transportation was a big problem. With the network of connections that Yao Shunliu had established, it was impossible for them to bring back so many goods at one time.
"Boss, there are only three of us. Down jackets take up a lot of space. Even if I want to buy one, it's hard to bring it back." Liu Meiyu looked at the boss with a tangled expression and said decisively: "If you can help us with the transportation, it's 30 each and I'll take 200."
The boss's mouth twitched. Only then did he feel that Liu Meiyu was more knowledgeable than the experts. This price not only cut his profit bottom line, but also left the most troublesome transportation problem to him. If he didn't have some connections, he really couldn't agree to this transaction.
Gritting his teeth, the boss said decisively: "No problem, we can arrange for delivery tomorrow afternoon."
Just like that, in less than two hours, Liu Meiyu had ordered down jackets worth 6,000 yuan and sweaters worth 1,500 yuan. Most of the money in her hand had been spent, which made Yao Shunliu very nervous.
The purchase price of a down jacket is 30 yuan. According to Liu Meiyun's pricing habits, it would be around 40 yuan, which is equivalent to one month's salary of an ordinary worker.
However, with the previous experience of wearing bell-bottom pants, Yao Shunliu no longer dares to doubt Liu Meiyu's judgment.
Most of the money was spent on the down jacket. With the remaining money, Liu Meiyu bought him inexpensive gloves, scarves, undershirts and other items, as well as various new styles of clothes that were not warm but could be used to keep him looking good.
After Liu Meiyu placed the order, she and Lu Changzheng bought tickets back to Beijing with two large bags of scattered clothes. Yao Shunliu stayed for another day and watched the boss deliver the goods and pay the money before leaving Guangzhou.
With less than a week left before the Chinese New Year, Liu Meiyun got off the train and immediately took her clothes to the store to register them one by one.
Without an ERP system, she manually made a set of inventory ledgers for easy management.
During the entire Long March, Liu Meiyun was the one who led the troops and helped them. They didn't feel tired even after working all day.
On the contrary, he felt sorry for his wife because it was not easy for her to do this job. Not only did she have to take such a long train ride back and forth, but she also had to consider every aspect from purchasing to sales. It was so cumbersome that it gave him a headache just looking at it.
When the couple got home from work, they naturally had to face the repeated attacks from their three sons. Liu Meiyu was well prepared and took out the latest toy pistols in Yangcheng to get rid of them.
When Yao Shunliu came back from Guangzhou, the three girls hired by the store also started to work officially. Their first job was to distribute discount coupons!
Liu Meiyu printed nearly 3,000 coupons for a 2 yuan discount on purchases over 20 yuan. The three girls had to distribute them throughout the streets and alleys of Beijing before the business opened, which was a daunting task.
But when they heard Liu Meiyu say that they would receive an additional 3 yuan subsidy every day by distributing coupons, they were all excited. Not only did they distribute the coupons themselves, they also mobilized their family members to help distribute some.
"Auntie, there is a new clothing store at No. 24 Dongdongnan Street. In the first three days of opening, you can get a 2 yuan discount if you spend 20 yuan or more with this coupon."
After Liu Meiyu finished counting the inventory in the store that day, she went out to distribute coupons. Lu Changzheng had a rare vacation, so Liu Meiyu sent him home to watch the triplets and help them study.
At the end of the year, many factories closed early and more people were walking on the streets buying New Year's goods. When they heard about this new thing called coupons, they just took them in their hands to study them out of curiosity. When they saw that they could save 2 yuan, they were quite tempted.
"Is this true? This thing can be directly exchanged for cash." An old lady just came out of the vegetable market with a basket of vegetables and saw Liu Meiyu handing out this thing at the market gate against the cold wind.
Not only did she speak, her voice was also clear and loud. People passing by were attracted by the 2 yuan discount, and those who inquired and confirmed went home with the coupons in their pockets with the mentality of giving it a try.
"Then if you give me 10 tickets, can you save 20 yuan?" The aunt who was buying groceries was very good at calculating. She thought that if she took more, she could get one or two pieces of clothes for free.
Liu Meiyun smiled and explained to her softly: "Auntie, if you spend 20, you get 2 yuan off, if you spend 40, you get 4 yuan off, and so on. Look at the back of the coupon."
The eldest mother looked disappointed and looked at the coupon for a long time. She asked Liu Meiyu at least ten questions, such as whether the clothes were good-looking, whether they were expensive, and whether they required cloth coupons. Liu Meiyu had nothing to do, so she handed out coupons and chatted with the eldest mother at the same time.
"Auntie, what I just told you is true. We will open the day after tomorrow. You can come and have a look. I see that you must be very hard-working in running the household. It's the end of the year now, and you deserve to reward yourself with some new clothes. If you come too late, you won't be able to use the coupons!"
"Okay, I'll go and see when the time comes." The eldest mother felt particularly happy after listening to Liu Meiyu's caring words.
She had been taking care of the old and young in the family all year round, and she was reluctant to buy herself a coat. This New Year, she should finally enjoy herself. Moreover, she didn't need any cloth coupons and she even got coupons, so she was very tempted.
Thanks to everyone's unremitting efforts, in just a few days, 3,000 coupons were finally distributed and we are just waiting for the opening day.
Three days before the Chinese New Year, the "Hua Mei Clothing Store" located at No. 24 Dongdongnan Street opened in such a low-key manner.
There was no ceremony or noise, but as soon as the store opened, the long queue at the door livened up the two nearby streets.
The three female employees in the store, all wearing down jackets according to the training Liu Meiyu had given them before, stood at the door with smiles on their faces to greet customers.
People who came outside to join in the fun had never seen salespeople with such bright smiles and beautifully decorated shops before, so they guessed that the clothes in this store must be expensive. They were hesitant to go in, but then they felt that since they were already here, they were really curious about what kind of clothes this clothing store, which was so new to even open, sold. Moreover, the coupons that offered a 2 yuan discount for purchases over 20 yuan were really tempting.
If you pick a piece of clothing that costs 20 yuan, it will only be 18 yuan after discount. You can buy one during the Chinese New Year if you grit your teeth.
But when they got in, they found that they not only had to grit their teeth, but also tighten their belts.
A down jacket costs 49 yuan, a sweater is 23 yuan, a pair of gloves is 9 yuan, and a scarf is 15 yuan.
If you say it’s expensive, it’s about the same as those in department stores and you don’t need a ticket. If you say it’s not expensive, you have to grit your teeth and tighten your belt before you can afford it.
"All clothes in the store can be tried on. There are fitting rooms and dressing mirrors inside. You can buy them when you see they are suitable. The coupons can be used directly as cash. You can return them after use. The quantity is limited and it is on a first-come, first-served basis."
Liu Meiyun, wearing a down jacket, stood at the store entrance greeting customers.
She is pretty and has a sweet voice. In the middle of winter, she wears a sweater inside and a down jacket outside, and she doesn't look bulky at all.
"Boss, is this cotton-padded jacket on you warm?"
Two girls queuing at the door came over together and were attracted by the down jacket Liu Meiyun was wearing.
"Of course it's warm. You can try it on. It's okay if you don't buy it."
Moved by what Liu Meiyu said, the two girls went in and each picked out one to try on. It was indeed warmer and thinner than a cotton coat, and the color was brighter. They all loved it very much.
Moreover, the three sales clerks hired by the store were all trained by Liu Meiyun, and they were full of beautiful compliments that touched people's hearts.
The two girls gritted their teeth and each paid for one!
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