In the modern era before the internet, the propaganda power of print media was enormous, and this was no exception in ancient times. Bombarding people with three newspapers in succession was indeed effective, swaying the minds of many.
Some of those who were hesitant before have already signed up, and others who were originally ambitious but unwilling to consider the journalism school are beginning to waver in their initial determination.
They were unwilling to go to the Journalism Academy simply because they felt it offered no future. Scholars, after all, aspired to become officials and nobles, and now the Journalism Academy offered that opportunity. Some of them felt their abilities were average, but they were unwilling to remain commoners, so they saw it as an opportunity.
Qi Yu was very happy to see that more and more people were signing up, to the point where she could choose the people herself.
Yinzhen was well-informed, and the first professional academy held special significance, so he paid a lot of attention to it. He found Qi Yu's promotional methods for the academy quite novel.
Although Yinzhen had been wandering in spirit form for many years and had seen newspapers, he had never personally experienced such a thing as advertising in a newspaper before.
Yinzhen knew that since this method was effective, Yunrong must also know about it, so he wanted to talk to Yunrong about it.
Yinzhen and Yunrong each had their own things to do during the day. Now that Yunrong was the empress, she couldn't completely ignore the affairs of the harem, even with capable maids and nannies helping her. She also couldn't neglect her research career, and she had two children. Bobo was a bit older, so it was fine, but her younger daughter still needed her mother's company.
The couple only had time to talk during meals and in the evenings.
That evening, after washing up, the couple lay in bed, and Yinzhen asked, "Do you still remember the News Academy?"
Yunrong vaguely remembered: "I remember, what's wrong?"
Yinzhen briefly explained what Qi Yu had done to Yunrong. After listening, Yunrong could only sigh inwardly, "People in ancient times were really clever! The newspapers had only been out for a short time, and they were already advertising."
Yunrong thought for a moment and said, "This method also exists in modern times. It's called advertising. During the heyday of print media, newspapers were able to operate by making money from merchants in this way. Many merchants wanted to make their products well-known and attract customers, so they spent a lot of money on advertising. Merchants felt that spending money to promote their products would result in a large profit margin. In this way, they would end up making more money than they spent. Merchants felt that they had made a profit. On the other hand, newspapers could easily sit back and collect money without doing much by using their influence. They also felt that they had made a profit. It was a mutually beneficial thing."
Yinzhen listened and thought it sounded reasonable, but there were still some hidden dangers: "Wouldn't this spread some false information to the people?"
If you invest money to build brand awareness, but the product isn't as good as the advertising, the ordinary people will ultimately suffer.
Yunrong: "You're right. Every industry needs a development process to take shape. In order to maintain their credibility, newspapers will naturally take measures, such as trying out the products they want to promote in advance, or signing credit contracts with merchants. Although this cannot completely avoid many problems, it will be much better. We can't throw the baby out with the bathwater."
Yinzhen thought to himself, since we can't throw the baby out with the bathwater, then: "It seems that the Public Opinion Law will need to be updated with some new content."
We need to impose restrictions on businesses and also on the publicity department, taking a two-pronged approach and relying on public oversight.
Yunrong wasn't particularly interested in the Journalism Academy at first, but after hearing from Yinzhen that someone had already put up an advertisement, she became interested.
Yunrong: "When will the Journalism Academy open? I'd like to go and check it out."
Yunrong rarely made requests, but when she said that, Yinzhen took it to heart: "Okay, let's go and take a look then."
Yunrong: "Has the opening date for the Journalism Academy been set?"
Yinzhen: Not yet. The academy is still under construction and it probably won't be completed this year.
We'll have to wait until next year!
Seeing that Yunrong seemed a little emotional, Yinzhen asked, "What's wrong?"
Yunrong: "It's nothing. I don't even know if I'll remember that I was going next year."
Yunrong has a good memory, but she has a lot of trivial things to do in her daily life, so it's possible that she might forget something.
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