Chapter 185 The Early-Death Second-Generation Star in an Urban Entertainment Novel (Part 12)
The audience at the press conference and in the live broadcast room held their breath.
The representatives from various car companies below were all watching the big screen with anxiety. The host's charade had made them uneasy; if the price was too low, it would leave them no way to survive.
All eyes were on the host.
Suddenly, the host spoke up.
"What's the final price of Xinghai Auto?! 345,600? 34.56, let's be friends!!!"
The audience cheered when the price was announced, but the faces of the car company executives were not so good. This overwhelming configuration, which could be obtained for 300,000 yuan after deducting the national subsidy, made it impossible for other companies to survive.
The host on stage ignored what others thought and announced the price of the low-end version at 298,900 yuan. The low-end version has slightly lower configuration and a range of 1,500 kilometers. Then came the high-end version, which has a range of 2,100 kilometers and is much more expensive at 399,900 yuan. Everyone was excited when the three versions were announced.
Then, some benefits were announced, such as doubling the deposit and giving away services, which were basically copied from Lei Jun's. After the prices and benefits were announced, the atmosphere at the press conference reached a climax, and the number of netizens in the live broadcast room once reached 20 million.
The number of actual car orders on the big screen kept rising. At first, it was slow, with only a few cars being ordered at a time, and the total number was less than 10,000. But in no time, the number skyrocketed, jumping from 10,000 to 50,000 in a few flashes. Jiang Yue checked the backend and saw that most of the orders were made by Xinghai employees, because they knew what kind of company Xinghai was and that what the company said was true.
The orders placed by company employees also stirred up emotions among people from all walks of life. Within minutes, the number on the screen exceeded 100,000. The host noticed that many people in the audience did not understand what this meant, and some people in the live broadcast room also asked. The host smiled and said, "This is the order data for Xinghai Auto. From the moment I announced the price, Xinghai Auto has placed 111,820 orders so far."
"And as you can see, this data is still rising. Of course, we support 7-day no-reason returns. If you have other plans and want to return the goods, you must apply for a refund within 7 days. After 7 days, the order will be locked and enter the production process, and you will not be able to return it."
The launch event for Xinghai Auto came to a close amidst much fanfare.
At the moment the press conference ended, Xinghai Auto's pre-orders exceeded 120,000 units.
What does this mean? What does this mean? 120,000 cars. Even if you buy the base model for 300,000 yuan, the sales revenue will reach 36 billion yuan. This number is beyond everyone's imagination. Even the people at Xinghai Automobile Company couldn't have imagined it!
After the press conference, the car reviewers we invited started releasing information, and the company's public relations department also began to exert its efforts. There were several trending topics on Douyin. Although the current data cannot be considered accurate, in the next seven days, some people will definitely regret their impulsive decisions, but many others will also make decisions after careful consideration. Therefore, Jiang Yue estimates that the current data and the data seven days from now will not be much different.
Ignoring the wind and rain outside, Jiang Yue held a celebration banquet inside the company. She went up and said a few words: "Today's moment belongs to every employee of Xinghai Automobile. All employees who have worked hard on the front line will receive half a year's salary as a bonus."
"The coming period will be a great challenge for Xinghai Auto!"
"We not only face production pressure, but we also cannot avoid the slander from some competitors. They will not stand by and watch us take a big bite out of them. Everyone, do you have confidence?"
The employees all said they had no problem with it and that they would stand with the company through thick and thin. They had never seen such a good company as Xinghai and such a generous boss before.
"President Jiang, don't worry. No matter how much pressure, slander, or difficulties we face, can anything be more despairing than poverty? Can anything be more unbearable than a life without dignity?"
In the following days, as the review videos went viral, people learned more about Xinghai Auto. Many more people came to test drive the vehicles, and a lot of people placed orders on the spot. Major automakers bought several cars to take back for research. Jiang Yue was worried that the major automakers might unite to suppress her, but instead, they all sent people to discuss cooperation and battery issues.
Jiang Yue didn't intend to keep all the profits to herself, but the batteries sold to the public could only have a range of 1200 kilometers. Otherwise, the advantage of her company's cars would be greatly reduced. 1200 kilometers was already beyond the range of all cars on the market. After several rounds of negotiations, they basically accepted this condition.
All that was left was to negotiate the price. Jiang Yue left this to the professionals. The popularity of the cars exceeded Jiang Yue's expectations. After 7 days, the number of orders exceeded 150,000. Now that the Xinghai Automobile Factory's production line has been upgraded, it can only produce about 50 cars per hour. It will take more than 4 months to complete the delivery of 150,000 cars, which is not a slow pace.
Despite the booming car sales, Xinghai has not stopped developing. The R&D department, especially the battery R&D department, has begun to study stronger and smaller batteries. They also want to get a share of the market for electric vehicle and mobile phone batteries. They have made some breakthroughs in mobile phone batteries and are not far from success.
As Xinghai Auto's deliveries increased, more and more videos about Xinghai Auto appeared online, with more and more people sharing their driving experiences. The initiators of the second wave of buying frenzy were mostly relatives and friends of previous owners, because their feelings were the most direct. In the second month, Xinghai Auto's sales broke new records, with an additional 300,000 units sold.
High sales volume is a good thing, but car delivery is also a problem. The company held an internal meeting to see if they should find a contract manufacturer.
When did the second phase of the car factory project start?
"Construction started in January this year, and it has been four months now. I asked the project manager yesterday, and he said it will take at least another six months to complete and it will not be officially put into use until 2021."
Is there any way to speed up the construction process?
"For some CEOs like Mr. Jiang, the simplest and most effective approach is to increase resource investment, including manpower, machinery, tools, and capital."
Jiang Yue thought for a moment and said to everyone, "Okay, submit a plan. If there are no problems, I'll approve it. Finding a contract manufacturer will still cost money, and the quality can't be guaranteed. It's better to use the money on ourselves and try to bring forward the date of its use."
The day after the meeting, the person in charge handed the project plan to Jiang Yue. After reviewing it and finding no problems, Jiang Yue approved it. The second phase of the project was expedited, and according to the latest schedule, it would be put into use during the National Day holiday.
Once the second phase of the project is completed, the two factories together will be able to produce 4,000 cars per day, and the orders placed in the last two months are expected to be delivered within this year.
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