Since its broadcast, "He Came from the Sea" has broken one ratings record after another and become a hit on television and the internet. Today is Valentine's Day, and even the finale has attracted many marketing accounts and media outlets to promote the show. This is not because the production team or the broadcasting platform gave them any benefits, but because just mentioning this show now generates its own buzz and popularity.
Even before the official broadcast, the TV ratings had already increased, all because people were waiting for the finale. The number of views on online streaming platforms also increased, as people were watching the previous episodes again to rewatch them.
The internet is unusually harmonious and clean today because this show has reached a point where no amount of criticism is effective anymore; the general public's support is simply too large.
Gu Zhiya was so envious that she developed a fever. Not only did Lan Mengfan gain several more high-end luxury endorsements because of this drama, but Song Xinghe also became very popular and showed the potential to become a top star. Why was it that she didn't know about such a good drama when it was auditioning and filming started? Why did these two get the benefit?
"What are you waiting for the live broadcast for?" Qiao Leyi was angry that she didn't care about her health. "It's just a drama. Once the finale airs, the hype will gradually die down."
"But it's hard to find a show that can surpass this one."
"No matter how good it is, it's just an idol drama. Does it have the potential to win an award? Your drama is about to air, so you should take care of your health and promote it properly later."
"I'll go rest after I finish watching it. I want to see how they film the finale."
Qiao Leyi sighed helplessly and sat down to wait to watch together. Actually, she felt bad. Despite all her precautions, she still couldn't keep up with these two, especially Song Xinghe, who wasn't the villainous second female lead in the drama. As a result, all the announcements she had prepared were useless.
This is precisely what netizens are talking about. After watching so many TV dramas over the years, haven't there ever been any male or female second leads who weren't malicious? Now they've finally met one.
Who says the plot can't move forward without a villain interfering? Is there any TV series that's been more popular in the last two years? It's clearly just that most production companies these days are lazy and afraid of taking risks, so every new work is just a copy of the same formula.
This time, "He Came from the Sea" has truly shocked and prompted reflection among people in the industry. No producer or platform would not want to create such a work. According to their estimates, the advertising revenue absorbed during this period alone has reached an astronomical figure, not to mention the subsequent sales of cultural and creative products and overseas copyrights.
The phenomenon of "He Came from the Sea" has spread overseas, with several countries purchasing the broadcasting rights. Collaborations with blind boxes, clothing, and restaurants are also under negotiation.
A single drama series can turn a platform's revenue from loss to profit. Who wouldn't be envious?
Other platforms also started making similar products while the hype was still going strong. Even though they were sure to be ridiculed by netizens, they still generated buzz, didn't they?
Of course, their biggest focus is on creating entirely new content; otherwise, the platform's reputation would be completely ruined.
However, the safest approach now is to find the screenwriter behind the show. Who knows, they might create a second hit?
Is this Song Xia just someone with the same name, or is it really the same Song Xia?
Many people speculate that it is the same Song Xia, because looking at the three companies invested in, one of them was just established by Song Xia. They went to investigate and found that it was indeed Song Yinghou.
The senior is indeed a senior; I never expected her to have such abilities. Although I don't know if she actually wrote the entire script by herself, it undoubtedly came from her hands. So, during the Lunar New Year, many people sent her gifts through Sister Hua.
"As expected, it all comes down to interests." Sister Hua had just finished her New Year's Eve dinner with her parents and siblings and was video chatting with Song Xia. "Should we announce it during the movie's promotion? Actually, quite a few people in the industry have already guessed it."
"I have already prepared for the next drama, but the female lead can only be played by Xinghe. As for the male lead, if his appearance and acting skills are not up to standard, we have the right to ask them to replace him. If they agree to these two points, we can work together."
Song Xing glanced at his mother, wondering what kind of script she was writing. But his mother's writing speed was really fast. She usually filmed movies during the day, so did she write at night?
Sister Hua chuckled: "Judging from how popular Wen Tian becomes this time, they probably won't object. Although some capital might promote male actors they value or those with whom they have vested interests, nothing beats the benefits of a sudden surge in popularity. Don't worry, someone will definitely agree to the collaboration request."
"Then, Sister Hua, I'll leave it to you. I'll send you the first half of the script later."
This is a college campus romance drama written by Song Xia, in which she gradually destroys the halo surrounding Gu Zhiya.
Gu Zhiya started as a child star, but she became famous because of a campus movie. The movie was indeed well made, and after its release, coupled with Qiao Leyi's marketing, Gu Zhiya earned the title of campus goddess.
Campus goddess, huh? Then let's see which campus goddess can touch people's hearts more. Although it's hard to shake the image in the audience's mind if they have preconceived notions, as long as the story is good enough and the performance is perfect, then there's no problem.
Moreover, TV dramas have a larger audience than movies, so there will be more people discussing them. As for the claim that TV drama actors are less noble than movie actors, that's not true either, because the movie she's currently filming is specifically for Star and awards!
As Song Xia and Sister Hua's conversation deepened, "He Came from the Sea" finally premiered on time. Countless drama-watching girls turned on their TVs and online platforms at the same time, and tonight's ratings soared to an extremely high number.
Wang Xin, who was on her way home from university, not only watched the show herself but also got her mother involved. The two of them prepared a lot of snacks, intending to eat while watching. However, once the show started, they both became engrossed in it and didn't touch the snacks at all, which benefited Wang's father.
"The main characters in this show are all really good-looking!" Mr. Wang commented while eating.
"Shut up," Wang's mother scolded him, blaming him for disturbing their TV viewing.
Mr. Wang was extremely aggrieved, but he couldn't hold back his tears for long because both mother and daughter burst into tears. He hurriedly grabbed some tissues and said, "Why are you two crying like this? It's just a TV series, is it really necessary?"
"What do you mean 'necessary'? They haven't even expressed their feelings for each other yet, and she's about to ascend to the throne as the Mermaid Queen and go to another world."
"If she doesn't go, then the male lead has to go. Don't you want the male and female leads to be together?"
"Can't you just say less? Can't both couples be together?"
Mr. Wang felt completely bewildered. What kind of TV series was this? How could it be so captivating, making the mother and daughter seem to be under a spell?
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