After the Best Actress awards were announced, it was time for the Best Actor award. As expected, the trophy was won by Zhang Xian.
Compared to Song Xia, Zhang Xian was much more excited. After all, this was his umpteenth attempt to win the Best Actor award. After years of being a runner-up, he finally achieved his wish today.
When he accepted the award and gave his acceptance speech, he was so moved that he shed tears. In addition to thanking the director, screenwriter and fans, he especially thanked Song Xia, saying that without Song Xia's participation, his performance in the play would not have been so good.
Actually, everyone had already made a judgment. It seems that no matter which drama Song Xia is in, the actors' acting skills will reach a new breakthrough. This person's magic is too strong. She not only brings good fortune to herself, but also to the people she works with.
Many investors thought that they could cooperate more with Song Xia in the future, even if it meant giving up more profits, since judging from the current situation, no project handled by Song Xia was unprofitable.
For many years afterward, boss Du Junfang was thankful for handing over most of the company's shares and management rights to Song Xia. Otherwise, with his abilities, he would never have been able to build the company into such a large company, and he would never have made so much money.
On the surface, it seems that Song Xia was the one who was forceful and forced him to transfer the company. But outsiders don't know how much he benefited from it. Moreover, Song Xia was generous in helping him cultivate a successor and expand the successor's network. What more could he ask for?
At the end of the film festival, "The Family" not only won Best Actress, but also Best Director. However, Best Film went to "Escape from the Cage," which delighted director Sui Kai, who then gave Song Xia a big red envelope.
He deeply felt that if it weren't for Song Xia saving the day, their movie would never have been so successful.
Song Xia was involved in both of the most awarded and most popular films at this film festival. After the festival, countless endorsements and scripts came her way, but she personally selected only two endorsements from domestic brands and a magazine shoot.
One of the two domestic brands is a well-known gold brand, and the other is an electronics brand that has only been established for a few years.
The gold brand goes without saying, as it has always been loved by Chinese people. This electronics company is a relatively new brand that has emerged in recent years. The founder is a young person. Although the company is young, its products have a very good reputation among young people. Most importantly, Song Xia himself has been using them and has a good experience with them.
Although she didn't know why the company wanted her to be their brand ambassador, she had high hopes for the company, so she accepted the offer.
Upon learning that she had agreed to be their spokesperson, the company's founder was so excited he almost jumped for joy. What their company lacked most right now was national recognition and trust. They were worried that hiring a young celebrity with high popularity would cause a scandal and damage the brand. Although Song Yinghou was a bit older, she had high national trust and a huge following!
Furthermore, they had conducted research beforehand. Before her comeback, Song Hye-kyo had used their products and openly posted about it online. This was a natural advertisement!
As the company founders predicted, after the endorsement was announced, their brand's traffic increased significantly, and the positive reviews from netizens after purchasing the product were also very high. Their brand awareness also increased dramatically. This move was not only the right one, but also a very clever one. The two parties have maintained their cooperation for many years since then.
In fact, many luxury brands abroad have approached Song Xia to be their spokesperson, but she has refused them all. She is not short of money, fame, or honors, so she would rather endorse some domestic brands.
As for Xinghe, her fame and popularity have just started to rise, and she has a long road ahead. Endorsing more luxury brands can enhance Xinghe's fashion sense. She doesn't need to be as laid-back as her.
Several luxury brands have noticed the combined popularity of this mother-daughter duo, and many luxury brands that were planning to choose other celebrities have opted to reconnect with Song Xinghe.
Anyway, Song Xinghe already has popularity, works, and buzz, so choosing one doesn't really matter. She'll definitely choose the one that benefits the brand the most. Besides, Song Xia doesn't have any high-end luxury endorsements, so when fans finally choose, will they prioritize the brand that her daughter endorses?
According to research, there seem to be many fans in China who do this, so they get double the benefits for spending a penny. Moreover, Song Xinghe's status is lower than her mother Song Xia's, so the endorsement fee they have to pay is also lower.
Therefore, discerning luxury brands had already sent their regional managers to personally negotiate with Song Xing and her studio, offering very high compensation while making very few demands.
Xie Dong was so happy lately that his nose and eyes almost grew together. What did he do to deserve being Song Xinghe's agent? The luckiest thing in his life was to see Song Xinghe at first sight and then sign him!
While Song Xia and her family were enjoying great success, Qiao Leyi and Gu Zhiya's situation took another downturn. During the Spring Festival, Xia Xi returned with the son she had given birth to for Gu Mingze. The two elders of the Gu family were overjoyed, and Gu Mingze also strongly expressed his desire to acknowledge this son.
Furthermore, Gu Mingze did not hesitate for long when Qiao Leyi proposed divorce. It is unclear when, but the affection between the two as husband and wife had been completely worn away.
Seeing him calmly take out the prenuptial agreement he signed years ago, Qiao Leyi's hands trembled. This man was so cunning. She thought that after so many years of marriage, the agreement would have been destroyed long ago. She never expected that he had kept it in the company's safe.
He even had detailed bills showing his income over the years. In the end, according to the lawyer's calculations, even though Gu Mingze had cheated on her first, she would not only not get half of the Gu family's assets, but would also have to give up the Gu's Entertainment that she had founded.
Gu Mingze coldly added, "Qiao Leyi, I won't hold the gifts you gave to Zhiya before against you, but those luxury items under your name will also be divided during the divorce. They are not just simple decorative jewelry, but also part of the overall property plan."
Qiao Leyi was so angry that she threw the coffee cup next to her at him: "Gu Mingze, you bastard!"
Gu Mingze just looked at her coldly: "Qiao Leyi, you were the one who filed for divorce, so it's only right that you divide the property."
Qiao Leyi opened her mouth, but found that she couldn't say a word. The lawyer's expression had already told her that their chances of winning were slim, and Gu Mingze's words were the most likely.
Now she regrets bringing up divorce. If she hadn't, even if Gu Mingze wanted to bring that bastard child back, she could have ruined him with his guilt and wouldn't have given Xia Xi, that bitch, a chance to rise in status. But is it too late to regret it now?
Ha, it seems things have really come to a head!
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