Chapter 130 Mom, I pick up garbage to raise you. 32
During the Chinese New Year period every year, Yao Rong would go to the Shenzhen branch factory for inspection. But she still took some time to follow the "Little Elephant" cartoon.
The little elephant Yiyi is the absolute protagonist of the cartoon. The Shanghai production factory spent a lot of time designing Yiyi's image.
At first glance, it is just an ordinary little elephant, but in fact, from its appearance to its body shape, it is quite ingenious and very consistent with the aesthetics of the Chinese.
Yao Rong likes it very much.
She looked at her schedule for this period of time and happened to be free in the next few days.
Yao Rong said to the secretary: "Book a ticket to Shanghai on the 6th, and then contact the Shanghai production factory. I want to discuss a business with them."
The people in the production factory were very surprised when they received the call.
The person in charge asked, "Did the people in the fairy tale world reveal the details?"
"No."
The person in charge was puzzled, thinking about Yao Rong's purpose, and nodded, "Okay, since the other party has proposed it, let's meet."
A few days later, the person in charge met Yao Rong.
Many things are not convenient to talk about on the phone, but there is no need to hide them in person.
After hearing Yao Rong's disclosure about the theme park, the person in charge was overjoyed and said, "I heard that there is a Disney theme park in California, USA. I wonder what kind of theme park your company is going to build..."
Yao Rong smiled slightly and remained calm, "To be honest, I was indeed inspired by the Disney theme park to a certain extent. The United States has its own theme park, and we in China should also have our own theme park."
The person in charge was shocked by her words.
Shanghai, a city that is so developed and connected to the world, has never thought about building a theme park, but a small third- or fourth-tier city has actually started to take action first.
Thinking of the word "cooperation" mentioned by Yao Rong on the phone, the person in charge was excited, rubbed his hands, and said nervously: "Then I wonder what kind of cooperation your company wants to develop with our production company?"
If Shanghai production companies can participate in such a large project, there must be a lot of benefits.
Yao Rong wants to reach a deep cooperation with Shanghai production companies.
From the successful cases of Disneyland in later generations, it is not difficult to see that on the one hand, Disneyland has been insisting on launching new IPs, such as the popular Lingna Belle launched in 21 years.
On the other hand, Disney has been insisting on creating a series of movies, and the success of Disneyland is inseparable from the success of Disney movies.
This kind of success case is worth learning from and imitating.
So on the one hand, Yao Rong wanted to cooperate with Shanghai Production Company, buy the image authorization of Yiyi, Black Cat Sheriff, Calabash Brothers, and also wanted Shanghai Production Company to redesign the classic characters such as Sun Wukong and Nezha.
On the other hand, Yao Rong wanted Shanghai Production Company to continue to produce excellent animated films and continue to nurture IP.
At that time, the concept of IP had not yet become popular. The person in charge asked curiously, "What does President Yao mean by IP?"
Yao Rong said, "IP is a product. For example, Sun Wukong, Nezha, and Investiture of the Gods, they are popular and attractive in themselves. When fans watch cartoons, they may just come for them."
The person in charge nodded, expressing his understanding, "But the incubation of IP should take a long time." "
Indeed." Yao Rong smiled slightly, confident, "So we need to plan ahead. If five years are not enough, then ten years, and if ten years are not enough, then twenty years."
She focuses on the present, but also on the future.
She knows better than anyone else in this era how China's economy will soar in the future.
The person in charge admired such a person who could think ahead and make moves in advance. Besides, this matter would be beneficial to Shanghai Film Studio. If it was handled well, Shanghai Film Studio might be able to return to the top or even surpass the past.
He extended his hand and said respectfully, "Mr. Yao, it's a pleasure to work with you."
Yao Rong stood up and shook hands with him, "It's a pleasure to work with you."
After the fifteenth day of the first lunar month, the winter vacation was basically over, and the animation "The Dancing Elephant" was broadcast with excellent results.
Not long after, the Central Radio and Shanghai TV Station began to rebroadcast it.
There were also local stations that spent a lot of money to buy the broadcasting rights.
The performance of "The Elephant" was so good that Shanghai Film Studio immediately decided to let the original team produce the second season of the animation.
During the summer vacation, the second season of "Baby Elephant" had not yet been completed, but the animation "Wishing Mirror" was broadcast.
This animation did not have the same good publicity resources as "Baby Elephant", but its performance was also quite impressive during the same period.
Surprisingly, at this time, Shanghai Studios proposed to restart the past animation projects and continue to produce the second and third seasons of these animations.
Some people were pessimistic about the studios, thinking that they were indeed declining, and began to stir up old stories and feelings.
Some people were quite excited and said that their childhood was coming back.
Amid the chaos, Shanghai Studios did not respond at all, but only calmed down and controlled the quality of the animation.
In a blink of an eye, the bell of 2000 rang.
The whole world entered the millennium.
During this year, Song Zhizhi participated in a club social and met her destined male protagonist, Chen Yunshu, a classmate in the Department of Finance.
The two fell in love at first sight, and soon they understood each other and got together.
However, unlike the original work, where she was immersed in love, neglected writing, and published only one book a year at most, Song Zhizhi often set her date in the library, and forgot her boyfriend as soon as she picked up a pen to write.
Once, the two went to the cafeteria for lunch, and Chen Yunshu asked curiously: "Have you insisted on writing every day for so many years?"
Song Zhizhi shook her head: "No, I did it after I met Yueyue."
Long before participating in the Youth Literature Creation Competition, she realized that she was not as good as Yao Fanyue.
But Song Zhizhi also has her own pride.
It doesn't matter if you are not as good as others.
After all, there are people better than you.
If she was not as diligent as Yao Fanyue, she would be far behind Yao Fanyue for the rest of her life.
So except for the busiest period of her senior year, she published two novels and several essays every year in the past few years, and even tried to publish a lot of modern poems in the school newspaper.
Maybe this is a very impressive achievement in the eyes of many people, but Song Zhizhi knows that it is not enough, far from enough. Two days
later, Song Zhizhi invited her roommates and Yao Fanyue out for dinner, and introduced Chen Yunshu to them.
From beginning to end, Chen Yunshu was very considerate and even asked them if they had any dietary restrictions.
Yao Fanyue joked, "I've heard many people say that you two are a perfect match, and now that I see you sitting together, I know that the rumors are true."
Song Zhizhi blushed slightly.
Afterwards, Chen Yunshu said to Song Zhizhi, "I didn't expect classmate Yao Fanyue to be like this."
Song Zhizhi said with a smile, "What did you think of her personality before? Dull, unworldly, a nerd?" Chen Yunshu
quickly apologized, "I just heard you say that she didn't participate in class activities and club activities, so I presupposed that she would be a little lonely."
Song Zhizhi stopped teasing him and said with some envy, "She just found the rhythm of life that makes her most comfortable."
Not long after, a famous talent in the third year of the Department of Literature pursued Yao Fanyue in a high-profile manner and expressed his love to Yao Fanyue many times.
Before everyone could get excited, the news that the talent had returned empty-handed spread throughout the school.
Song Zhizhi ran to Yao Fanyue's dormitory, her eyes flashing with excitement: "What's going on?"
Yao Fanyue smiled slightly: "I just commented on the confession poem he read, and asked him to calm down and finish the poem before considering the confession."
Song Zhizhi: "..."
Although I don't know what Yao Fanyue's specific comments were, I think they must have been very sharp.
I heard that the talented man has been avoiding Yao Fanyue since then! Seeing
that the undergraduate career is coming to an end, everyone has begun to think about their future career plans.
Many people plan to continue their studies, and many people plan to work directly.
Song Zhizhi thought about joining a newspaper after graduation, following a path similar to her mother.
"What about you? What do you plan to do?" Song Zhizhi asked Yao Fanyue.
Yao Fanyue said, "I plan to be a full-time writer, and I may try some screenwriting work in the future."
Song Zhizhi sighed lightly, with a complicated expression: "I guessed it."
There is no difference between her choice and Yao Fanyue's choice.
It's just that in comparison, Yao Fanyue is more pure and devotes herself to writing.
On the contrary, she realized that she could not surpass Yao Fanyue on the road of writing, so she decisively changed her way.
Yao Fanyue could probably guess what Song Zhizhi was thinking. She smiled and changed the subject: "After graduation, before starting work, there is a half-month vacation. Where do you and Chen Yunshu plan to go?"
Song Zhizhi nodded: "I have this idea. Do you have any places to recommend?"
She knew that Yao Fanyue had traveled to many cities with Aunt Yao over the years.
Yao Fanyue smiled: "Are you interested in visiting Changjin City?"
"The capital of toys? Besides the toy industry, are there any natural scenery there?"
"No. The geographical features of Changjin City are ordinary."
"What about food?"
"Nothing special either."
"Ah?" Song Zhizhi was a little confused, but she still accepted Yao Fanyue's invitation.
When she went to have lunch with Chen Yunshu at noon, Song Zhizhi told Chen Yunshu about this matter.
Chen Yunshu was stunned for a moment, and suddenly said excitedly: "She is not going to invite us to visit the Fairy Tale World Theme Park, is she!?"
Song Zhizhi exclaimed: "What is this place?"
Chen Yunshu introduced it to Song Zhizhi and said: "I have thought about taking you there before. But I heard that 80,000 tickets were released on the first day and they were all sold out. Can classmate Yao get tickets from so many people?"
Song Zhizhi smiled and kept it a secret, saying: "It seems that Yueyue wants to take us to join in the excitement."
Yao Fanyue not only invited Song Zhizhi and Chen Yunshu, but also invited several good friends from college, as well as Sun Taotao's family.
Except for Song Zhizhi and Sun Taotao's family, the others just knew that the fairy tale world was actually Yao Fanyue's family's industry.
"Your family runs a toy factory, and you write fairy tales. My God, this combination is really perfect."
"Having countless toys since childhood, isn't this what I dream of? Your childhood is so happy."
Sun Taotao glanced at Yao Fanyue quietly, and seeing that she looked normal, he did not interrupt. As
soon as the group got off the train, they were picked up by Secretary Zhang who was waiting outside.
Secretary Zhang explained, "The city leaders suddenly said they wanted to come and visit the theme park opening ceremony. Director Yao had to receive the city leaders and couldn't leave for the time being, so he sent me to pick up the young lady."
Yao Fanyue smiled and said, "Mom's work is important."
The car drove very fast in the city, but it was congested when it entered the Yifeng Town.
Chen Yunshu was surprised: "I thought only the capital would have traffic jams."
He was not discriminating against Changjin City.
It was just that from the perspective of economic development, Changjin City, a third- or fourth-tier city, should not have traffic jams. Even the capital has only experienced traffic jams in the past year.
Secretary Zhang smiled, "After all, today is a special day."
Thinking of the 80,000 tickets that were sold out, Chen Yunshu nodded, "That's right."
As early as half a year ago, the construction of the theme park came to an end.
The Municipal Tourism Bureau and the Provincial Tourism Bureau have been constantly promoting the theme park.
Under the Tourism Bureau's bombardment and indiscriminate publicity, people from other provinces may not have heard of the Fairyland Theme Park, but people from this province are definitely familiar with it.
In order to open today, the Transportation Bureau has dispatched dozens of buses, which only run from the train station/bus station to the Fairyland.
In addition, today is the weekend, not only the residents of this city, but also many people from several nearby cities have brought their families and drove to join in the excitement, which caused the traffic jam.
Fortunately, this congested section is not long, and after a while, the cars are open again.
Yao Fanyue sat in the passenger seat, rolled down the window and looked out.
When Yao Rong just acquired the land, Yao Fanyue came to Yifeng Town.
Four years ago, this place was desolate. Even two- and three-story buildings were rare.
In four years, countless high-rise buildings have been built.
All roads are paved with asphalt, and cement floors can be seen everywhere.
Department stores, hotels, hospitals... countless service industries have emerged.
All of this is due to this theme park called "Fairy Tale World".
June 28, 2002, the third day after the graduation ceremony of the 98th class of A University, was also the day when the Fairy Tale World Theme Park opened.
At 7 o'clock in the morning, the theme park opened to welcome guests.
Wukong Street, the Water Curtain Cave in the Flower and Fruit Mountain, and the Monkey King shattered the sky.
In the ancient mythology area, the lotus boy slays the dragon in the East China Sea, and Erlang Zhenjun carries the mountain to catch up with the sun.
In the toy world area, 2,002 kinds of toys are dazzling, and the world's top wooden toy craftsmanship is gathered here.
In the fairy tale castle area, Sheriff Black Cat, Calabash Brothers, and the little mice Shuke and Beta, countless people's childhood memories meet them unexpectedly.
In the adventure island, colorful Gesang flowers cover the sky and the ground, and there are rewards for the little elephant Yiyi and all the brave people.
Five major areas ultimately constitute an entire theme park.
This is the fairy tale world of Yao Fanyue, and also the fairy tale world of all tourists.
"Oh my god! Am I still dreaming!"
"Mom, that's the Monkey King! Look, the Monkey King is flying through the clouds!"
"Hahahaha, they even gave me a peach. Did I accidentally enter the Great Heavenly Palace?"
Tourists walking on Wukong Street exclaimed.
"Oh my Nezha! Nezha is so handsome!"
"Wow, this version of Erlang Shen is majestic without anger, and he is full of vigor. The Shanghai Film Studio is still as good as ever." "
There is Jiang Taigong in Conferred Gods, but there is no need to put so many fishing rods by the lake."
"The lotus in the lake is so beautiful, and there is a lotus platform there! Oh my god, it is really a restoration of the gods!"
Tourists in the ancient mythology area were also conquered by the characters and various ingenuity.
"Only a toy capital can build such a toy museum."
"Great, who doesn't want to have so many toys?"
"This is too spectacular, my eyes are dazzled."
In the Toy World area, tourists looked up and felt that they were in a long corridor of toys.
...
Yao Rong accompanied the leaders for a while, and then handed over everything here to the secretary.
She left alone and found Yao Fanyue who was waiting for her at the door.
"Have you been waiting for a long time?" Yao Rong asked, putting the rabbit headdress she bought on the road on Yao Fanyue's head and pinching the rabbit's ears.
Yao Fanyue smiled and took Yao Rong's arm: "It's not a long wait, Mom, let's go."
Several areas of the theme park are open.
Except for the Adventure Island.
Yao Rong called a small train and sat on it with Yao Fanyue.
The Adventure Island is at the deepest part of the theme park, and no tourists have come here yet.
Yao Rong brought Yao Fanyue to the control room and asked her to press the red button in front of her.
Yao Fanyue raised her hand and pressed it.
The door of the Adventure Island slowly opened in front of her.
"The Dancing Elephant" was presented in a brand new form.
Yao Rong gently pushed Yao Fanyue: "Go in and take a look yourself."
Yao Fanyue woke up from a dream and slowly walked out of the control room and into the sea of Ge Sang flowers.
Her most familiar friend Yiyi, the little elephant who loves dancing the most, is dancing in the sea of flowers.
Agile and light.
It is completely inconsistent with its bulky body.
Yao Fanyue stood there and admired the whole dance.
Then, she raised her hands and applauded, tears streaming down her face.
"Yiyi, I'm here to watch you dance."