Chapter 203: The Entertainment Circle: Rushing on the Road to Becoming Stronger and More Beautiful 28
Jiang Lan didn’t expect that her eye cream would have received an order before it was even launched.
It was a good thing that someone wanted to try it. She didn’t even charge them any money, and just sent two bottles over.
After all, they were people in the entertainment circle and had some fame, so they could just help with advertising. Having
someone in the court meant high efficiency, and soon Jiang Lan’s registered trademark was approved.
Everything was ready, and Jiang Lan chose an auspicious day to grandly launch her product.
Starman’s Dark Circle Savior Eye Cream was officially launched.
Jiang Lan’s naming ability was really speechless. She had been using the name Starman for several planes, and she could apply it to any occasion.
Jiang Lan has always felt that it’s okay to have a low-brow name, as long as the effect is good.
Haha, in fact, some people are just incompetent at naming, and they are making excuses for themselves.
Jiang Lan’s official blog, which has not been logged in for thousands of years, suddenly went online and posted a message.
Jiang Lan V: I recommend an eye cream developed by me. It is particularly effective in removing dark circles and eye bags. You can try it! You deserve it! Eye cream jpg.
After the message was released, the number of comments instantly exceeded 10,000, and the following were all screaming fans.
Starry Eyes: Goddess, can’t I buy it? At least take a selfie to perfunctory us!
Jiang Lan’s Little Cotton Jacket: How long have you disappeared? You just remembered us now, hum, buy it if you want, who needs that little money?
Passerby 123: Everything else is fine, but the name of this eye cream is a bit awkward. Goddess, is the route you are taking now a bit too close to the people?
Jiang Lan V: Repost the previous ad, and draw 300 lucky fans, each of whom will receive a bottle of Starman Dark Circle Savior Eye Cream.
This eye cream designed by Jiang Lan is positioned in the mid-range, and is a relatively cost-effective eye cream.
After all, the working class and the student party really don't have much money.
The original owner's wish is to make more girls like her, so Jiang Lan must not take a too high-end route, and benefiting the general public is the right path.
Jiang Lan did not spend money on marketing promotion, nor did she buy any hot search advertising space. She herself is a golden signboard. She casually shot a video and regarded it as an advertisement.
Star Superman Dark Circle Savior Eye Cream suddenly became popular after one week.
However, the reason for its popularity is also very funny, because the name is too weird.
A short video beauty blogger with millions of fans accidentally got into this eye cream developed by Jiang Lan when reviewing various eye creams. As a result, after seeing the name, she burst out laughing.
These days, there are selling points and slots, all of which are traffic, and black and red are also red. This eye cream became popular because of its earthy name, which attracted a wave of purchases.
The price of this eye cream is not high, 150 yuan for 30 ml, which is really too conscience compared to some big brands.
At first, only some people who were rich and curious bought it for fun, but after trying it, they found it really good.
This eye cream has a light texture and is easy to absorb. More importantly, it is really effective in removing dark circles. The effect is particularly obvious after using it for a week.
Word of mouth spreads the fastest, and all of it is spontaneous promotion by the masses, without any water.
The pride of domestic products, super eye cream, conscience price, favorite of workers... After being labeled with various labels, the sales of this eye cream took off directly.
Jiang Lan became popular again, but this time her identity is the developer of an Internet celebrity product, plus the boss of a company.
Some products can never be put down after using them. For this eye cream developed by Jiang Lan, everyone has a feeling of having been in the sea and nothing else can compare to water, and nothing can compare to the clouds of Wushan.
What's the use of eye creams from big brands? They are all gone.
Jiang Lan's official blog soon became a product exchange conference.
Everyone was sharing their after-sales experience of the products, to put it bluntly, they were sharing the joy of becoming beautiful.
Star: Thank you Jiang Lan's eye cream, it really saved my life, it's so easy to use.
Beauty Expert: It's easy to use and not expensive. Jiang Lan is really an angel. I declare that she is now the woman I love the most.
Wuawu: Jiang Lan is really the light of women. She studied for a master's degree at the University of Traditional Chinese Medicine just to develop products. She is really conscientious.
The product is already on the right track, so Jiang Lan doesn't worry about it anymore. She hired a professional manager at a high salary to help manage the company, so that she can spare more time for scientific research.
But now she is still busy writing her thesis. After all, she is still a student at school. Studying is the top priority, and she can't slack off no matter what.
The topic of Jiang Lan's research this time is about beauty. She found some colorless needle-like crystals in some Chinese medicinal materials.
These crystals are extremely special, have strong antioxidant properties, and are extremely beneficial to human skin.
Jiang Lan is busy writing her thesis, and by the way, she is also taking this opportunity to study how these colorless needle-like crystals should be applied to the field of cosmetics.
Anti-aging is an eternal topic, and Jiang Lan never worries about the popularity of her products.
Six months later, Jiang Lan's third SCI paper was published, and she also applied for a patent for the colorless needle-shaped crystal fusion technology she invented.
This technology can be used not only in the cosmetics field, but also in the pharmaceutical field.
The anti-aging cream developed by Jiang Lan is currently in the experimental stage. If nothing goes wrong, this cream will also be a hit.
Jiang Lan's company now has only one product, which is an eye cream with a strange name.
The Starman Dark Circle Savior Eye Cream has now occupied more than half of the eye cream market. Not only Chinese people like to use it, but foreigners also want to use it.
It can be said that this one product supports an entire company.
Jiang Lan did not open overseas purchasing channels, so many foreigners specifically look for Chinese people to buy eye cream on their behalf.
Several major cosmetics manufacturers did not expect that a small eye cream produced in China would directly threaten the sales of their own eye creams. What
these internationally renowned manufacturers lack the least is money, so they contacted Jiang Lan one after another, hoping to buy her formula, and even offered a sky-high price for it.
Jiang Lan's attitude towards this was very clear, that is, there was no room for negotiation, and she directly refused.
Money is really not a big deal, Jiang Jie never wants money.
Soon, the anti-aging cream was also launched, and the name was still very earthy - Star Wars Wrinkle Savior Cream.
Familiar formula, familiar smell.
With the eye cream as a base, this cream was snapped up by die-hard fans as soon as it was launched.
This cream still follows the mid-range route, and the packaging adopts a retro Chinese porcelain jar design. Each jar has a capacity of 80 ml and the product is priced at NT$150/jar.
Jiang Lan has actually offended all her peers by doing this.
The products under her company are too cost-effective, and they have directly squeezed out other companies.
In the past, there was only one eye cream, which was not a big deal. Now Jiang Lan has come up with a face cream, and there may be others in the future. That's really terrible.
One person killed an entire industrial chain. How can this be played?
Everyone decided to have a good chat with Jiang Lan, or let her continue.