Chapter 204: The Entertainment Circle: Running Wild on the Road to Becoming Stronger and More Beautiful 29
Cosmetics is an extremely profitable industry. A product costs tens of dollars, but it is sold to customers for thousands of dollars.
But this way of killing pigs is still a common operation in the industry.
The entire cosmetics industry has formed a monopoly, and the prices of everyone's products are at this level.
There is actually not much difference between customers from the east and the west, so everyone can make money.
Jiang Lan's sudden appearance directly broke the rules of the entire market.
It's okay for you to make low-end products, but your low-end products are better than high-end products. Aren't you destroying other people's jobs?
The president of the Flower Country Cosmetics Association could no longer sit still, so she flew directly to City B and found Jiang Lan, intending to have a friendly communication with her about this matter.
Jiang Lan had no intention of joining any association, but since guests are welcome, she still warmly entertained the other party.
"Miss Jiang, our Flower Country Cosmetics Association has been established for more than 30 years, and its members cover almost all the cosmetics brands in the country. Basically, everyone you can name is a member of our association."
The president's words were filled with a hint of pride.
Jiang Lan smiled and complimented casually: "Oh, that's pretty impressive."
"Then Miss Jiang, are you willing to join?"
Jiang Lan shook her head and politely declined: "No need, I don't have this plan for the time being."
"Is that so..." The president was stunned for a moment.
"Ms. Jiang, it doesn't matter if you don't join the association. Our association adopts the principle of voluntariness. But is there something unreasonable about the positioning of your company's products?"
"No problem. Our company's products are positioned in the mid-to-low end."
"But isn't the product's efficacy somewhat inconsistent with its price?"
The president thought that he had spoken so bluntly, and Jiang Lan should understand what he meant.
Jiang Lan did not refute, but asked with a smile: "Then tell me, how should we do this?"
The president smiled and said, "I dare not give you advice, I just have some heartfelt words to say. It would be most appropriate for your product to be high-end. If you make it low-end, many people will not be able to make a living."
"High-end?" Jiang Lan paused, "How high?"
The president replied: "It's about the price of Mystery of the Undersea."
Jiang Lan was immediately amused and didn't intend to give him face.
"I'm sorry, I can't agree to this. I want to ask the president, why should I consider whether others can eat or not? Anyway, I can make a good living by doing low-end business, and I don't care about high profits."
A president said earnestly: "Ms. Jiang, you have to consider the healthy development of the cosmetics industry. You can't force other families to have no food to eat because of your family."
Jiang Lan didn't care, "I've never heard of giving in to others in business."
"We are all in the same circle, and harmony brings wealth. After all, these cosmetics companies also support many families. Miss Jiang, can you bear to let so many people lose their jobs?"
Moral kidnapping, right? What
you, Jiang Jie, are most afraid of is moral kidnapping?
Anti-moral kidnapping, Jiang Jie, you are a master!
"President, you are wrong to say that. If they are really not good enough, they can be the agent of my products. We are short of people and factories in Interstellar Superman. Everyone is welcome to join us."
The president was speechless, but he had no choice. After a few conversations, he also understood that Jiang Lan was not a soft persimmon and was not easy to control.
Jiang Lan's words were not empty. She really lacked resources.
After the president left, she directly posted an announcement on the official blog to recruit cooperative factories, intending to mass-produce eye creams and face creams.
Interstellar Superman Wrinkle Savior Face Cream soon became popular on various social media, just like the previous eye cream.
The product received rave reviews and word of mouth, which attracted a buying craze among consumers, and everyone directly snapped up the face cream.
Major review anchors on the self-media seized this opportunity and began to evaluate the effects of face creams and eye creams.
The results were all positive, whether it was the moisturizing, repairing and other effects, or the ingredients, additives and other components, they were impeccable, and they beat the big brands at home and abroad.
The 2900 yuan can of Undersea Puzzle is only 60 ml, and the 150 yuan can of Starman has 80 ml, and the effect is also better than the other. Do consumers still need to struggle with how to choose?
Just buy it directly, rush it directly, and it's done!
Jianglan's factories are processing and producing day and night, but the output still can't keep up with sales.
Consumers are showing two extreme states. On the one hand, those who bought it are showing off the good effect, and on the other hand, those who can't buy it are crying.
What is even more speechless is that such a domestic brand has actually spawned specialized scalpers and purchasing agents.
These scalpers buy from others for 300 yuan and then sell to others for 2,000 yuan.
Good guys, they make more money than the company.
In response to this situation, Jiang Lan can only make a purchase restriction policy. Each ID can only purchase 2 eye creams and two jars of face cream, and the same ID is not allowed to purchase multiple times within 1 month.
There is a saying that the more restrictions, the more popular it is.
Although Jiang Lan did not deliberately engage in hunger marketing, it had the same effect. The number of people who made reservations on the official website quickly exceeded 2 million.
Jiang Lan's cosmetics business is booming here, but his peers there are in a more miserable state. When
things are bad, they try to change. Businessmen are very sensitive.
Jiang Lan has received many requests for cooperation from cosmetics companies these days. She has selected a few and plans to go on site to investigate when she is free.
When she is free, Jiang Lan will also check the official blog to see what the public thinks of her, mainly what women think of her.
It has to be said that Jiang Lan's move to quit the entertainment industry was the right one. After her identity change, the respect she received also increased sharply.
People in the entertainment industry, no matter how successful they are, will have an impression of "actors" in the eyes of many people.
The public generally believes that being an artist is a profession that pleases and entertains others.
Nowadays, celebrities have a very high status, and many fans praise them to the sky, but they are nothing in front of capital.
Jiang Lan has now become a capital force. Her former opponents no longer dare to issue press releases to discredit her. Instead, they have to carefully please her in the hope of getting an endorsement.
The comment section of the official blog is also a peaceful time, and the whole article is full of words of gratitude.
Occasionally there are some complaints, but they are also directed at the shortage of products, not at Jiang Lan personally.
Thinking of the original owner's wish, Jiang Lan specially found a media to investigate the views of female people on "Jiang Lan".
This survey lasted for more than a month, and a total of about 200,000 women participated in the survey, of which 99% were positive.
Women's opinions on Jiang Lan are mostly focused on: beautiful, good products, high IQ, money, role model, conscience, and the light of women.
As for the negative reviews, Jiang Lan is too lazy to read them.
Anyway, the opinions of most people are enough to explain the problem.
There is nothing that can make everyone like it, not even Chinese dollars, so there is really no need to affect your mood because of a few people's dislike.
Other people's likes are insignificant. Jiang Lan has always had scientific research in her eyes. This time she has a new idea.