Before the filming of the commercial was completed, the entire Hermes brand was in a state of uneasiness.
Is this shooting plan feasible?
Is the risk of this kind of shooting too high?
As an artist, would Yan Chaochao be unable to cooperate with these filmings...
But all the worries disappeared completely after the filming of the commercial was completed.
Thanks to the Hermes marketing department's tireless promotion, all possible target groups received push notifications on their mobile phones at the first opportunity.
Hermes actually hired Yan Chaochao as its spokesperson?!
Yan Chaochao actually endorsed Hermes?!
For a moment, the netizens who received the push were unable to distinguish which aspect surprised them more.
But there is no doubt that this combination instantly attracted everyone's attention. As soon as the commercial was released, a huge number of people clicked on it.
At the beginning of the ad, in a black and white image, Yan Zhaozhao stood in a tall building, his legs weak and shaky, his face filled with fear...
[Narrator: They said it was too crazy to be possible]
In the next scene, Yan Chaochao had just gotten on the bicycle, staggered a few meters, and fell to the side.
[Narrator: They said, you can't do this]
Then, in the rapidly switching scenes, Yan Chaochao kept failing and falling, while the pictures remained in black and white.
Finally, the screen suddenly fell into darkness, and a line of large characters appeared on it -
[“They say”, is it necessarily correct?]
The music suddenly changed and became passionate. The next second, in the screen that lit up, Yan Chaozhao was skateboarding, moving like the wind through the busy streets. As she moved in the video, the picture gradually changed from black and white to color.
Skateboarding, cycling, diving, skating...
Everything that made Yan Chaochao afraid and retreat just now was perfectly achieved by Yan Chaochao, and the music became more and more high-pitched.
The last scene is the tall building that made Yan Chaochao's legs go weak at the beginning.
In the first scene, Yan Chaochao, whose legs were weak in the face of the tall building, took off lightly and jumped to the other side of the building!
The picture freezes on Yan Chaozhao's soaring figure, and the last narration appears -
[Refuse definition]
[I can.]
[We can.]
The advertisement ends here.
This video is not long, only 1 minute in total, but after watching this commercial, countless netizens sat in front of the screen, feeling the long-lost excitement!
There are all kinds of comments under this commercial, but almost all of them are overwhelmingly positive!
[I watched it several times, and this is actually Yan Chaochao! ]
[Yan Chaozhao and Hermes, what a dream collaboration]
[Yan Chaochao in the commercial seems to be different from usual]
When did Hermes's commercials start using this style?
【After watching the end, I felt like my whole body was about to burn! 】
I've been feeling a bit down lately, feeling like what I'm doing is meaningless and questioning whether my decisions are the right ones... But after watching this video, I feel like all this confusion is completely unnecessary! Why bother? Just do it!
Yan Chaochao's final jump, which perfectly connects the beginning and the end of the commercial, is the highlight of the entire commercial! Without that final jump, the entire commercial wouldn't work!
There are even many netizens who started wishing for good luck in the comment section of this video.
【Good luck, I will definitely get ashore this year! 】
【Good luck, I will definitely pass the exam this year! 】
[Wish you good luck, success in your career, and good health!]
The opening screen usually only has the most essential few seconds of clips. After watching the opening screen clips, many netizens go out of their way to search for the complete commercial.
The commercial surpassed 10 million views in just 5 hours, surpassing the Hermès brand's fastest-ever 100 million views record.
In the commercial, the clothes Yan Chaochao wears in every scene are all Hermes' latest products from head to toe.
After the ad went online, many posts and topics appeared soon -
[Help! What's the model number of the shoes Yan Chaochao wears in the Hermès commercial at the 12th second? (Picture)]
Does anyone know what kind of top Yan Chaochao is wearing at the 29th second of the Hermès commercial? (Picture)
[I'm hooked! Please help me find out which of these identical pieces in the Hermès commercials looks better? (Pictures)]
[Help me choose which pair of shoes is in the Hermès commercial? (Picture)]
A KOL specifically dug up the same outfit as Yan Chaochao in the advertisement, and it received more than 10,000 collections in a short time——
[Yan Chaochao's outfit in the Hermes commercial is legendary! ]
[Oh my god! She's so stylish! Hermes officially teaches you how to dress!]
[Yan Chaochao's Hermès commercial outfit collection, a textbook for sports style!]
#Looking for the same style as Yan Chaochao# even directly became a hot search on Xingguang Blog, and even made it into the top ten hot searches!
Data shows that the number of people placing orders on the Hermes brand’s official online store alone increased by nearly 60 times on that day!
This crazy ability to attract traffic has impressed countless brands and left many people in the industry dumbfounded.
On the day the commercial was broadcast, Tang Shilei, the agent, almost had her phone blown up by calls!
All the brands she had met or never met called her, and often the next call came in before the previous one was even over.
However, amidst the overwhelming advertising and exclamations, there are also voices of dissent.
Am I the only one who thinks this Hermès commercial is pretty average?
[+1, I feel the same way. Seeing everyone bragging about it, I'm speechless :)]
The commercial is just average. I don't understand why so many people are praising it. I'm afraid it's all just the "trolls" hired by Yan Chaozhao's company.
[An ordinary advertisement, marketed like this, is really speechless. Is there no one with normal aesthetic taste? (rolling eyes)]
[Tsk, tsk, tsk... This overwhelming hype really gives off the vibe of a poor man suddenly getting rich. I know you, Yan Chaochao, haven't had any endorsements in a while, and this is your first one, so there's no need to market it so aggressively, right?]
Another group of netizens were sarcastic towards Yan Chaochao.
[Not to mention how the commercial was filmed, it's obvious they used a body double. How could Yan Chaozhao have performed the actions himself?]
[What is "I can"? It's obviously Yan Chaochao's stand-in can]
[It's really interesting how celebrities are nowadays. They can even boast about the actions performed by a double as if they were their own!]
Some netizens even made "bold statements".
[Hehe, if Yan Chaochao performed all these actions by herself without a body double, I would livestream her washing her hair while standing upside down, okay?]
More and more netizens began to question whether Yan Chaochao used a body double when filming this commercial, and more than one body double.
What pushed this doubt to a climax was a blurry video that came out of nowhere.
In the blurred video, one can see a person sitting with his legs crossed next to the set, while another person is hanging on a wire, struggling to complete difficult moves.
The video is clearly so blurry that the person's face cannot be seen clearly, but the blogger who posted the video swore that the video came from his unique internal channel and that the original video was Yan Chaochao on the set of the Hermes brand commercial.
As for Yan Chaochao, he was not the one hanging on the wire, but the one sitting with his legs crossed next to him!
The person who was hanging on the wire and performing various difficult movements was Yan Chaochao's stand-in.
After this video was released, it immediately caused an uproar on the Internet.
Even though the blogger who posted the video quickly deleted the post and closed his account, the video still went viral. Netizens also believed that the blogger's actions of deleting the post and closing his account were due to pressure from Yan Chaochao's agency.
The blogger's action of deleting the blog post even further aroused the rebellious psychology of netizens.
For most netizens, the reason they like this Hermes commercial is that it embodies the process from "impossible" to "possible", which gives them such great motivation.
But what if the celebrity who shoots the commercial has never been successful?
What if all the “success” shown in commercials is fake?
Then the underlying logic of this video does not exist at all!
[I've been wanting to say this for a while now. There are so many difficult moves in this video, even some mid-air twists... How could Yan Chaochao have done this all by himself?]
[It's something you can easily figure out, yet so many people are rushing to be deceived...]
[These movements are not easy to perform even for those who have received professional training, let alone Yan Chaochao, a complete amateur.]
[Just now, I saw so many people really thinking that these actions were done by Yan Chaochao, I found it funny...]
[Actually, there's nothing wrong with using a body double, but not telling anyone about it and making everyone think that all the actions were done by yourself is really...]
As the video broke, the comments under the Hermes commercial quickly became chaotic.
Many netizens who watched the blurry "body stand-in" video flocked to the comment section and began to curse Yan Chaochao for using a body stand-in and accused Hermes of deceiving consumers.
For a moment, the Internet's tone immediately turned to mocking Yan Chaochao for using a stand-in.
Although it is just a blurry video with an unclear source, netizens say it seems as if everyone was at the Hermes commercial shooting site and witnessed the entire process of Yan Chaochao using a stand-in.
When the controversy on the Internet was still high, the Hermes brand officially released a behind-the-scenes video——
Hermès Official: Let's go behind the scenes and work with spokesperson @言朝朝 to make the impossible possible! (Heart) (Video)
The author has something to say:
Update is here!
I worked overtime later today than yesterday (fall!)
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