It was the middle of winter when we flew to Poseidon Island.
Yan Chaochao was wrapped in a snow-white down jacket in the nanny car, holding a thermos cup, listening to Tang Shilei give her a brief introduction to this filming.
"MIRACLE put a lot of effort into this commercial. They specially invited Adelaide to shoot it," Tang Shilei introduced the crew to Yan Chaozhao in advance. "Adelaide has worked with many international brands and is a rare commercial director who takes on both directing and lead photography. He's best at creating dreamy and glamorous commercials."
"Of course, Adelaide is best known for..."
"He is a complete face control."
Hearing the word "face control", Yan Chaochao looked up at Tang Shilei with some curiosity: "Face control?"
"Adelaide's most famous thing in the industry isn't the commercials he shot, or even the awards he won. It's that he once flew into a rage and even went on strike on set because a celebrity's overall look didn't meet his aesthetic standards. According to on-set staff, Adelaide's exact words on set were, 'Shooting such an ugly commercial is a murder to my career.'"
"Although Adelaide was criticized by fans of that celebrity and became an international trending topic because of this incident, she continued to act as she pleased, even directly confronting the celebrity's fans on social media."
Listening to these gossips, Yan Chaochao's eyes were also shining.
By the time Tang Shilei had finished explaining Adelaide's story to her, the nanny car had also approached the filming site.
After arriving at the shooting site, Yan Chaochao was taken to the dressing room by the staff.
She closed her eyes and kept hearing the makeup artist exclaim in her ear as she carefully applied powder to her face with a brush, as if she was treating fine glassware.
Yan Chaochao was clearly sitting in the dressing room with her eyes closed, but Tang Shilei noticed that the number of people coming and going in the dressing room had increased unnoticed. Many staff members who had nothing to do with the dressing room found excuses to visit Yan Chaochao. Seeing Yan Chaochao sitting in the dressing room, everyone's eyes sparkled.
But the surroundings did not become noisy due to the increase in the number of people, but became quieter instead.
Looking at the reactions of the staff around her, a sentence suddenly popped up in Tang Shilei's mind -
He who keeps company with vermilion becomes red, and he who keeps company with ink becomes black.
so……
Are those who are obsessed with looks really obsessed with looks?
Just as Tang Shilei was lost in thought, the shooting location was being prepared in full swing.
Adelaide wiped her lens with the same meticulous care as if it were fine jewelry.
There were two trucks of various blue flowers parked nearby, filling the entire filming location with a fragrance.
The staff of MIRACLE brand marketing department tried to talk to Adelaide.
"Adelaide, this shoot..."
At this moment, Adelaide, who had been calm and composed, suddenly raised her eyes and stared ahead without blinking.
In order to match the theme of today's photoshoot, the woman's makeup is not too heavy, just slightly outlining her eyebrows and eyes.
The staff of MIRACLE brand marketing department turned around in surprise and found that it was Yan Chaochao who arrived.
Adelaide's gaze fell on Yan Chaozhao, the satisfaction in her eyes almost solidified, and even her tone of voice softened: "Get ready, today's shoot will be easy."
Hearing Adelaide's words, Yan Chaozhao smiled and nodded, and found that the eyes of the bearded man in front of him became brighter.
After all, the filming was at the beach, and this time, in addition to the commercial, they would also shoot some behind-the-scenes footage and photos. So Adelaide didn't rush to start, but encouraged Yan Chaochao to feel the atmosphere on the scene first.
Although he was a 1.9-meter-tall bearded man, his voice was as soft as a kitten turning over its belly, as if a slightly louder voice would disturb the woman behind the camera.
"Very good...very natural..."
"Keep it like this..."
"You can walk around at your leisure..."
At this moment, Yan Chaochao noticed the flowers on the truck next to her. She walked to the truck and looked at Adelaide with a questioning look, as if asking "Is it okay?"
Adelaide received the look and said without hesitation: "Of course, no problem, everything on the scene is prepared for you, you can enjoy it all."
Hearing Adelaide's words, the staff from the MIRACLE brand marketing department almost popped their eyes out.
He had worked with Adelaide so many times and knew Adelaide's temper on the set too well. He was like a tyrant. Once something did not meet his expectations in the slightest, he would immediately fly into a rage.
Before today's filming, where had he ever seen Adelaide look so friendly?
But no wonder...
The staff from MIRACLE's marketing department landed at the venue and, upon seeing the woman in the MIRACLE blue dress, they suddenly understood Adelaide.
Given Adelaide's obsession with looks, who can say anything harsh to such a beauty?
Adelaide held the camera and the sound of shutter clicks never stopped.
When Adelaide first received the invitation, she was not very happy.
After all, his schedule was already very tight, not to mention that this time the MIRACLE brand required the commercial to be produced in such a short time.
But the MIRACLE brand knew exactly what he wanted and directly sent him dynamic photos of Yan Chaochao on the red carpet.
Adelaide still remembers the night he received the animated picture. He stayed awake until 4 a.m. and searched for all the updates about Yan Chaochao that he could find.
Including the exquisite looks on the red carpet and the bare face in variety shows...
The closer she looked, the more fascinated Adelaide became.
How could such a natural beauty not appear in his lens?
The next morning, Adelaide messaged the contact person of the MIRACLE brand back.
[Adelaide: I took it]
[Adelaide: When does filming start?]
At this moment, Adelaide was holding the camera, looking at Yan Chaochao in the lens, and the light in her eyes never went out.
Yan Chaochao didn't wait for the staff. She supported herself on the side of the truck, exerted gentle force, and under everyone's stunned gaze, she flew into the air and landed in the sea of flowers on the truck.
“Wow!”
“It’s unbelievable!”
"Oh my god! Is this Eastern Kung Fu?!"
Amid the continuous exclamations from people around her, Adelaide's eyes suddenly lit up.
The beauty in the blue dress fell into the blue sea of flowers, like a flower fairy. She bent down slightly, holding a flower in her hand, and the sunlight fell on the corners of her upturned mouth, making everything seem extremely gentle.
Even the sound of the waves seemed to become gentle at this moment.
Adelaide subconsciously pressed her shutter.
After taking a flower, Yan Chaochao did not be greedy and jumped off the truck, which immediately caused exclamations from the people around him.
Throughout the whole process, Adelaide never stopped pressing the shutter.
This oriental doll has eyes and eyebrows that are stubborn and confident. Although she is holding fragile flowers, she does not feel uneasy about being scrutinized and judged. Instead, she is full of vitality that overflows the screen.
At this moment, Adelaide was extremely grateful that she had prepared these flowers.
Beauty should be paired with flowers!
When Yan Chaochao jumped off the truck, Adelaide subconsciously held her breath and pressed the shutter button several times quickly.
As light and shadow flowed, the woman in the blue dress looked slightly into the distance, and the blue flower in her hand trembled slightly in the air, and a petal fell in the wind.
At this moment, she seemed to be flying in the air.
Everything is so incredibly beautiful.
Yan Chaochao wasn't sure what material the dress Miracle had prepared for her was made of, but in the sea breeze, it felt incredibly soft. It felt like the sea, gently wrapping around her skin, though it was a bit chilly in the dead of winter.
After staying at the beach for a while in her skirt, Yan Chaochao's cheeks were slightly flushed from the cold, which made her look even more natural and charming.
The sea breeze blew, and Yan Chaochao felt a little cold. She couldn't help but lower her head slightly. The delicate and intricate lace was like petals, wrapping Yan Chaochao's fair face in it, like a delicate flower bud.
Although she had been holding a camera for more than 20 years, at this moment, Adelaide's hand holding the camera was shaking slightly with excitement.
He stared at Yan Chaochao in the field with shining eyes.
He had a feeling that today he might be able to shoot the most beautiful commercial of the year!
***
MYVIDEO platform is the most watched video platform in the world.
The day before the commercial was released offline, the MIRACLE brand bought the most prominent advertising column on the homepage of the MYVIDEO platform. As long as netizens clicked on the MYVIDEO platform, they would see this commercial at the first time.
The commercials on the MYVIDEO platform are unimaginably large.
As soon as the commercial was released, countless netizens clicked on the MYVIDEO platform and were trying to find their favorite videos, but their actions suddenly stopped and they froze in front of the screen, staring at the screen without blinking.
The video begins with a pair of feet.
Her immaculate white feet were stepping on the waves, with a circle of blue flowers floating around her.
The layers of blue make the whole picture look like a dream in a fairy tale world.
Then, the girl ran along the coast, and the camera followed her running all the way up, passing through the soft hem of the skirt, presenting the full view of the skirt to all the viewers.
And when that face appeared in front of the camera, countless people couldn't help but slow down their breathing, for fear of disturbing her smile.
Smile.
This is a very simple action.
But the moment they saw this smile, countless viewers felt deeply empathetic towards Adelaide who was filming on the spot.
Under the high-definition lens, you can clearly see your woman's eyebrows and eyes, almost without any makeup, even the tip of her nose and cheeks are tinged with a natural blush. However, the clear and smooth contours and delicate facial features coincide with the natural temperament of the seaside and flowers.
Natural beauty.
At this moment, netizens from different countries and languages instantly understood the meaning of the MIRACLE brand commercial as soon as this face appeared.
At this moment, the running woman turned her head.
Just a turn of the head made countless people hold their breath.
Sometimes, what people remember about an advertisement is not the overall design, but just one shot.
The moment this shot appears, it becomes a classic.
When this scene appeared, I wonder how many people in front of the screen clapped and cheered.
This turn around!
It’s this classic moment!
After turning her head, Yan Chaochao's face was enlarged in front of the camera. She smiled softly and recited the iconic slogan of the MIRACLE brand.
The picture slowly dimmed in a dreamy panorama, and the MIRACLE brand logo slowly emerged on the screen, announcing the end of this commercial.
This commercial is not long at all, only 15 seconds from beginning to end. Compared with today's commercials that are often over 30 seconds long, it can be considered short.
Until the screen went dark, countless netizens in front of the screen had not yet reacted.
This is...
it's over?
This style is not common for the MIRACLE brand.
Although the MIRACLE brand has been focusing on "naturalness" in recent years, it is still extremely rare for the brand to use an extremely concise model like this, where the entire commercial only has the last slogan.
But everyone has to admit that this commercial brings out the beauty of nature to the extreme and also takes Adelaide's dreamy commercial shooting style to the extreme.
Perhaps before the commercial comes out, different people have different concerns, but all the worries will disappear in an instant when they see the finished product.
In the fashion circle, many people are also paying attention to this commercial.
After watching this commercial, I don’t know how many people fell silent, and how many people nodded secretly.
Different comments were heard around the world.
"This time, the MIRACLE brand has finally found a suitable spokesperson."
"When I first noticed this Oriental doll, it was a shame I was a step too late. The MIRACLE brand got there first."
"Adelaide's lens and this oriental girl collided to create a completely new spark..."
MIRACLE's brand promotion strategy was successful.
Less than a month has passed since Yan Chaochao became famous on the red carpet of S Country International Fashion Week, and there are still many discussions about the "Oriental Doll" on foreign websites.
As soon as this commercial was released, countless netizens recognized it.
Eh? Isn't this an Oriental doll?
Within just one minute of the commercial being online on the MYVIDEO platform, it already attracted numerous comments in different languages, all of which were overwhelmingly positive.
[Oh my god! She is so beautiful!]
[In 5 minutes, I need all the information about this model! ]
[Oh—she’s not a model, she’s an Eastern star who’s attended Country S’s International Fashion Week before.]
[OMG! Compared to the international fashion week at that time, the beauty of this oriental girl has reached a new level!]
Oh my god! It’s hard to explain how I feel right now… I’m sure I’m not a lesbian, but I really love her!
[Oh, okay, I admit, MIRACLE, you have successfully captured my heart...]
[Is this Poseidon Island? Oh my god! She's like the goddess of the sea!]
At the same time, the number of views of the commercial was increasing at an astonishing rate. On the day the commercial was released, the number of views had exceeded 100 million!
On the day the commercial was released, the MIRACLE brand naturally would not miss the opportunity to promote it domestically.
The MIRACLE brand bought the splash screen advertisement of Starlight Blog. All netizens who click on Starlight Blog will see Yan Chaochao’s official announcement of the MIRACLE brand.
On the Starlight Blog, netizens have different focuses.
In addition to those who simply admire her looks and pay attention to overseas feedback, there are also those who are surprised that Yan Chaochao actually won the endorsement of the MIRACLE brand.
***
The day I saw Yan Chaochao officially announce the MIRACLE brand.
At the Shen family, Shen Yunran was in the study and smashed the cup in anger.
But with the sound of "bang", Shen Yunran did not feel relieved, but instead felt a deep sense of powerlessness.
Why is it Yan Chaochao again...
Shen Yunran had no expression on his face.
Starting this week, the company changed her agent.
On the surface, they said it was an internal position transfer among agents, but by transferring her original independent agent and only assigning her an executive agent shared by multiple people, the company's intention was very clear: they wanted to put her on ice.
Thinking of this, a trace of confusion flashed in Shen Yunran's eyes.
She doesn’t understand…
How did things come to this?
It was clearly planned that "Growing Up Together" was her chance to turn things around, but why, even though she had planned it so well, nothing developed as she wished?
She has nothing now...
The trust of my family and the respect of my company...
No!
Shen Yunran was shocked.
She has her own lover!
Cheng Aotian will not give up on her.
Shen Yunran clenched the phone tightly, repeating the same thing over and over in his mind, as if it were the last straw, and the look in his eyes became more and more paranoid.
She subconsciously ignored Cheng Aotian's increasingly perfunctory tone these days and carefully sent a message to Cheng Aotian.
[Shen Yunran: I can’t hold on any longer. What do you think about me coming to your company?]
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