Currently, both Jiangnan Leather Factory and Wencheng No. 1 Leather Shoe Factory use the same equipment, the only difference being the cost. Therefore, Jiangnan Leather Factory has more employees and higher costs, resulting in relatively higher prices.
Wencheng No. 1 Leather Shoe Factory is a new factory with few employees and low expenses, so its prices will definitely be lower than those of Jiangnan Leather Factory.
"Mr. Ye, our Jiangnan Leather Factory..."
Before Li Peiqiang could say anything, Ye Beiping raised his hand and said, "The 5,000 pairs of leather shoes our company wants this time is just the beginning. We may need 50,000 pairs, or even 100,000 pairs later. Last year, the total number of leather shoes produced in Wencheng was around 500,000 pairs. Of course, this is from your state-owned factories. There must be some small workshops that we haven't counted."
"Director Li, Director Wei, once our company opens up the market, we need 100,000 pairs of leather shoes. That's one-tenth of the annual output of your state-owned factories. Can't the price be reduced to the lowest possible level?"
"This..." Wei Daming and Li Peiqiang lost their competitive spirit and exchanged a glance, both incredulous.
What does 100,000 pairs of leather shoes mean?
According to Wei Daming, the starting price for a pair of leather shoes is 11 yuan, so 100,000 pairs of leather shoes would be worth 1.1 million yuan.
The price is low, but it's still profitable.
Jiang Hai, who was standing next to him, was stunned when he heard the number: 100,000 pairs. He had never even imagined it.
In the era when people had only ten thousand yuan, talking about a business worth millions was quite a shock to him.
Before the two sales managers could speak, Ye Beiping popped a peanut into his mouth and continued, "Wencheng's leather is only known in a limited area, at most within the industry, and has not achieved the kind of widespread recognition it has among the general public."
"If our company can help Wencheng's leather shoes gain national recognition, it might not be a bad thing for state-owned factories like yours. It could even become a pillar industry in Wencheng. At that point, the municipal government would have to treat you with utmost respect, wouldn't it?"
After hearing Ye Beiping's words about the pie, Wei Daming and Li Peiqiang also began to think about it.
If they can truly gain national recognition, there is no doubt what it will bring to Wenzhou and their own factories.
Their current concern is whether what Ye Beiping said can be realized.
"Mr. Ye," Li Peiqiang couldn't contain himself and asked in a low voice, "What's your company called? How can you guarantee that Wencheng Leather Industry will gain a nationwide reputation?"
Others may not know, but Li Peiqiang is a veteran who has worked at the Jiangnan Leather Factory for more than ten years.
I've even learned about these things from abroad.
He was fixated on two words: brand power.
Perhaps such a thing hasn't appeared in China yet, but Li Peiqiang knows it's only a matter of time.
Therefore, he paid close attention to what Ye Beiping said. Isn't building brand awareness the same as establishing brand power? If the Jiangnan Leather Factory brand can be established, will there be a lack of orders in the future?
Ye Beiping was already very interested in Jiangnan Leather Factory. Now that Li Peiqiang asked a question, he smiled and said, "Chengxin Trading Company. Our company specializes in import and export trade, but now we've set our sights on some domestic markets."
"Take Wencheng's leather industry for example. The quality is obviously good, so why hasn't it established a brand after so many years?"
Li Peiqiang and Wei Daming listened to Ye Beiping boast about Wencheng's leather industry, feeling both smug and regretful, agreeing that Ye was absolutely right.
If the product is good, why hasn't it gained widespread recognition?
As Jiang Hai listened to Ye Beiping's boasting without batting an eye, the corners of his mouth twitched even more violently, and he even began to look at him with newfound respect.
What kind of import and export trade?
What is your view on the Chinese domestic market?
Is this just empty boasting?
At this moment, Jiang Hai was already thinking about which route he should take if Ye Beiping's boast came to light. This was too crazy, absolutely too crazy.
Wei Daming was somewhat swayed by Ye Beiping's promise and quickly asked, "Mr. Ye, you're in the import and export trade, does that mean our Wencheng leather can be sold overseas?"
"Well..." Ye Beiping deliberately kept everyone in suspense, frowning slightly as if he was having some difficulty: "It might not be possible for now, but it's very likely in the future. After all, brand effects have already been established overseas. Really wealthy people will choose brands, so if Wencheng's leather wants to be sold, we must first establish our own brand strength."
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