Anyone who didn't know better would think the police were coming to raid the factory.
Ye Beiping gave a reassuring smile: "Director Yan, don't be nervous, please take a closer look."
Upon hearing this, Yan Hua carefully read the contents of the note, his eyes widening with each reading.
"This...you're going to hold a sales conference?"
"Our factory has tried this before, but it just wouldn't sell."
Seeing Yan Hua's bitter expression, Ye Beiping curled his lip and said, "This is not a sales conference, it's a beer festival. Turn a product into a festival, and you can hold one every year so that people can remember the product."
"The promotional positioning is also different. For example, for the beer festival, we need to match it with some activities, such as a beer-for-beer promotion, so that the public feels that it is affordable and discounted, and people will naturally come."
Yan Hua's eyes lit up instantly. He looked at the note in his hand again and began to think.
If you turn a product into a holiday, it will definitely sell well.
But can it succeed?
Seeing Yan Hua's hesitation, Tiao Zi pursed his lips and said, "I need to discuss this with the factory manager. Besides, organizing such an event will cost a lot of money, and the finance department probably doesn't have any funds left."
"Not many will be needed."
Ye Beiping made a rough estimate and explained, "Two hundred round tables can be rented. As for the venue, we can ask the sales department to inquire with other state-owned factories that aren't doing well. We can co-organize the event; we'll sell beer, and they can sell other things, like snacks or clothes. Then we can jointly submit an application to the county committee to borrow the county square for three to five days. It shouldn't cost any money."
"The other thing is how to attract people to the beer festival. Director Yan, you can ask the song and dance troupes how much their appearance fee is, negotiate a cheap price, and set up a cheap stage. Or you can think of a way to hold a three-day charity performance and let the county committee negotiate it. After all, if our beer festival is held well, it will be good for the county's economy."
"It not only revived Jiangshan Brewery, but also helped some poorly performing state-owned factories increase their income. In addition, it boosted consumption throughout the county, which naturally increased tax revenue. In the future, the beer festival could even become a slogan for our county, helping us to promote our products or concepts in the city or other provinces."
hiss!
Upon hearing Ye Beiping's words, Yan Hua gasped in shock.
They also want to hire song and dance troupes, collaborate with other state-owned factories, and even create benchmarks?
He never dared to dream of such things, never expecting that the young man in front of him would have even greater courage than he, a man in his forties.
Yan Hua heard the commotion in the finance office again, gritted his teeth, took the note and said, "I'm going to find the factory manager now."
Before Ye Beiping could respond, Yan Hua turned and ran upstairs to the factory director's office.
"well."
Ye Beiping watched Yan Hua's retreating figure and sighed, "People these days are still too rigid in their thinking. If this kind of approach to organizing large-scale events were implemented forty years from now, probably no one would go. But if it's implemented now, it would definitely attract a large number of young people and employees from other state-owned factories."
Just as I finished talking to myself, I heard the sound of things being smashed coming from the finance office.
Soon a man was seen being carried out.
"You're giving me money? I haven't been paid for three months, and we're out of food at home. Do you want my wife and kids to starve to death?"
"Director Jin, Director Jin, I'm looking for Director Jin."
"I want to find the Party, I want to find the government!"
...
As people were being carried away, desperate cries could be heard.
Upon hearing this, Ye Beiping was deeply moved.
This situation will sweep across the country within the next ten years, which is a normal phenomenon.
No matter how powerful a country is, it cannot support the entire population.
Times are changing and the economy is developing rapidly. If we want to keep up with the pace, we certainly can't rely on state-owned enterprises to drive it.
Thinking that he would be able to obtain a business license in 1979, which is next year, Ye Beiping was genuinely excited.
As long as he can get a business license, he can open a shop near the university when Su Xinyi gets into college. He can make money and take care of Su Xinyi at the same time, which is a win-win situation.
Furthermore, the restriction that rural residents cannot move to cities will be gradually lifted in the future.
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