Jin Ming then asked, "But if they buy five boxes and we only deliver one, how can we guarantee our profit?"
Jiangshan Brewery is currently short of funds. If Ye Beiping calculates the profits this way, there will be almost no profit left.
Faced with Jin Ming's reaction, Ye Beiping simply pursed his lips.
They want to make money and sell goods at the same time.
This factory manager is really hard to please.
However, Ye Beiping still came up with a solution. He touched his lips with his index finger and said, "Director Jin, the solution we just discussed is for future profits. As people's consumption habits catch up and there are so many competitors, if we don't plan ahead, we might easily be squeezed out of the market."
Like snowflakes, they have a far-sighted vision and plan ahead to build their reputation.
They built the most resounding reputation in the beer industry with minimal cost.
After a pause, Ye Beiping continued, "If Director Jin wants to recover funds immediately, then the only option is to go for fast-moving consumer goods."
"If we go into fast-moving consumer goods, our market positioning might be perceived as low-end beer."
Once this positioning is established, it will be quite troublesome to change it in the future.
Upon hearing this, Jin Ming pondered for a moment and then looked troubled.
Nobody wants their product to be low-end, but they don't have the funds to support a high-end product right now.
It's a difficult decision.
Seeing Jin Ming like this, Ye Beiping smiled and said, "Actually, Director Jin, if the factory suspended some welfare policies, such as the housing allocation policy, it could save a lot of money."
Large state-owned factories are not actually unprofitable; the problem lies in the need to maintain workers and provide housing.
This is the main reason why many state-owned factories are unable to make ends meet.
Once you make money, the first thing you need to do is solve the workers' food and lodging problems; private companies simply can't manage that much.
This is due to the excessive expenditures of state-owned factories.
Even if prices are low, providing housing for so many employees is still a heavy burden.
If this expense is reduced, then publicity and other related matters can be handled effectively.
Unexpectedly, Jin Ming pursed his lips and said, "What housing allocation? If we hadn't sold off the beer in the warehouse these past few days, we probably wouldn't have been able to pay wages."
"However... there are also targets and tasks from above, so it might not be good to just cancel them like this."
Ye Beiping could only laugh it off.
If it weren't for performance targets, he believed that the factory directors of state-owned factories wouldn't be having such a headache.
That would have prevented so many state-owned factories from going bankrupt later.
Ye Beiping turned his head and thought for a moment, then came up with another plan: "If this doesn't work, then Director Jin will have to talk to the county committee. If we continue to follow the original policy targets, it will be difficult for Jiangshan Brewery to recover."
"Even with economic reforms and increased consumer spending, it's not the right time. So now, Director Jin has two options: stop paying employee benefits, cut expenses, and go to big cities to build a reputation and lay the groundwork for the future; or go into fast-moving consumer goods, which would also require stopping employee benefits, but we can cut some departments and focus on ordinary employees."
"Layoffs?" Jin Ming's eyes widened in surprise when he heard those two words.
However, Ye Beiping could discern his thoughts from his eyes.
This indicates that Kim Myung wanted to lay off employees to reduce expenses.
The above targets cannot be violated, so we can only start with the current personnel and try to reduce expenses as much as possible.
Jin Ming asked, somewhat nervously, "Which departments?"
"The sales department." Ye Beiping's eyes sharpened as he explained, "The sales department doesn't necessarily need to be laid off; it can be reassigned to the workshop."
"Then...who will sell them?" Jin Ming was a little confused.
If the sales department is laid off, who will sell beer?
Ye Beiping smiled, leaned back in his chair, and crossed his legs: "Director Jin, the employees are here to sell? The whole factory, everyone sells! Every case of beer sold earns a commission. Wouldn't it be better to encourage everyone to sell?"
"With our preferential policies and commission incentives to encourage sales among all employees, will Manager Jin still be worried about not being able to sell the beer?"
“This…” Jin Ming was stunned and lowered his head to consider the feasibility.
Seeing Jin Ming's expression, Ye Beiping pursed his lips and said with some difficulty, "Director Jin, if you hesitate so much and look back and forth, you'll easily miss opportunities. If you want to save a factory on the verge of bankruptcy, you can't rely on learning and imitating others or following the old path of predecessors. You have to create a new path yourself."
“I’ve already provided you with at least three options, each of which can provide temporary relief and lay the groundwork for the future. If you hesitate to make a decision, it will be too late once the business collapses. The benefits of one beer festival are enough to accomplish many things. If you wait until those benefits are exhausted before organizing another beer festival, the public will not be interested.”
“You’re right.” Jin Ming gritted his teeth and slapped his knee. “We really can’t hesitate. It’s settled then.”
"Big cities are too far away. We can start by encouraging all employees to sell. I'm confident in that."
Ye Beiping smiled and nodded, his eyes then falling on the yellow envelope.
That's full of money.
But it's all his commission.
Jin Ming, regaining his senses, instantly understood Ye Beiping's look. He smiled, stood up, and handed the envelope to Ye Beiping, saying, "Beiping, I really want to thank you this time."
Without hesitation, Ye Beiping took the envelope and immediately laughed: "This is what I should do. I also get a commission, so I'm not working for free."
"That's different."
Jin Ming patted Ye Beiping's hand and sighed, "If it weren't for you, our Jiangshan Brewery would probably have had to close down in two months. At least you've given us a way to catch our breath and found a way out. In any case, I thank you on behalf of the employees of Jiangshan Brewery."
"No, no."
Seeing that Jin Ming was about to bow, Ye Beiping immediately stopped him.
It's only right to do things for money, but Ye Beiping wouldn't dare accept such a lavish gift.
It's estimated that only people of this era would think of being grateful. If it were in the previous life, those private business owners would throw money away like they were feeding a lapdog.
Ye Beiping stuffed the envelope into his pocket, feeling extremely happy.
The mission is finally complete, and a huge weight has been lifted off my shoulders.
Jin Ming then invited Ye Beiping to dinner, but the latter declined.
Before leaving, Ye Beiping said, "Director Jin, if you trust me, big cities are the future of the brewery. If you want to grow bigger and stronger, you must make your brand famous. The name Jiangshan is very catchy, and I believe many people will accept it. Now it's up to you leaders to make the right choice."
"Okay, okay, I'll remember that." Jin Ming replied very seriously.
Jin Ming now completely trusts what Ye Beiping says.
From the first time Jin Ming met this young man to the sensational beer festival event, which brought him congratulations from many state-owned factory directors and even several phone calls from the county committee, Jin Ming gradually began to look at Ye Beiping in a different light.
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