"Mr. Mo, welcome to Los Angeles!"
In June this year, He Chaoqiong led his team to the United States with the aim of conquering the US market.
As a startup company originating from Hong Kong Island, it is not easy for Lion Energy to enter the US market.
First, we had to obtain an export certificate from European and American food hygiene agencies, which almost put us in a desperate situation.
Although the United States advocates a market economy on the surface, it is actually extremely xenophobic, and this is well known to everyone.
Finally, with the assistance of Goldman Sachs and at the cost of a certain amount of interest, they obtained a food license authorized by the United States.
After getting in the car, Mo Zhexuan smiled and asked the charming career woman:
"Ms. He, how do you feel about working in the United States recently?"
He Chaoqiong gently lifted the hair beside her ear, with a determined light in her eyes, and answered seriously:
"I have gained a lot during this period and feel very fulfilled."
"If you ever start your own business, you can come to me," Mo Zhexuan thought for a moment and promised.
How could the gambling king’s daughter possibly keep working for herself?
When He Chaoqiong first joined Deep Sea Holdings, they wanted to assign her a random position and get rid of her.
But unexpectedly, he was really capable, and the Lion Energy's sales promotion plan almost coincided with his.
In addition, she had experience studying abroad and had the resources of the gambling king, so after an internal meeting, she was sent to develop the US market.
"Thank you!" A strange light flashed in He Chaoqiong's big eyes, and he nodded quickly.
"Let's get down to business! How's the sales channel layout going?"
“Currently, our main market focus is California.
In order to enter the market quickly and increase product exposure.
We have adopted a strategy of giving away products for free, and now our products can be found in almost all small and medium-sized supermarkets in the United States.
In addition, we are also actively deploying in major gas stations and long-distance bus transfer stations.
These areas are frequented by manual laborers such as workers and truck drivers...”
As He Chaoqiong explained in detail, Mo Zhexuan's brows unconsciously furrowed.
It is very difficult to build a complete sales channel for a product with no reputation.
But once the lion energy is developed, it will be an endless gold mine.
Currently, Lion Energy's main sales groups are workers and long-distance truck drivers.
Although these groups have a higher demand for functional beverages.
But from the perspective of the overall market, the number is still pitifully small.
"Mr. Mo, I'm a little concerned about the pricing of our products.
The terminal retail price of 200 ml of Lion Energy is set at 1 meter gold, which is higher than the mainstream competitors in the market.
For example, Coca-Cola's price is at least half as high." He Chaoqiong frankly expressed his doubts.
"I understand your concerns, but our pricing strategy is well thought out," Mo Zhexuan responded.
“The higher prices may indeed deter some consumers.
But this is exactly the brand value we want to convey - high-end and unique.
Moreover, we believe that as long as the product becomes a hit and is recognized by the market, a higher price will no longer be a problem.”
In order to open up the market, Mo Zhexuan, with the help of Goldman Sachs, actively contacted major supermarket giants in the United States.
After many rounds of negotiations and compromises, a cooperation agreement was finally reached with Walmart, the future retail giant.
According to the agreement, Lion Energy will be sold on a pilot basis in five Walmart supermarkets.
If the pilot is successful and sales meet expectations, they will further expand their presence across the United States.
The reason why we were able to successfully reach a cooperation with Walmart was not only due to Mo Zhexuan's persistence and negotiation skills.
Another important reason is that he is a shareholder of Walmart, holding about three percent of the shares.
As for the two leading retailers in the United States, Celtics and Sears, which are currently ranked first and second.
That's not even Mo Zhexuan. No wonder Walmart killed him in the future and he cried and cried, and finally almost fell into bankruptcy.
Next, Mo Zhexuan showed his generosity in order to promote the Lion Energy.
A total of 10 million US dollars was spent to successfully win the prime one-minute advertising time during the Super Bowl and NBA Finals.
These two commercial breaks are among the most influential and audience-focused in the sports world.
Once the finals are announced, the Lion Energy ad will surely bring unprecedented exposure.
At the same time, it spent 10 million euros to sign five sports stars covering various sports, including Carl Lewis and Michael Jordan, to endorse Lion Energy.
These stars not only enjoy extremely high reputation and influence in the sports world, but also have a wide fan base.
Their endorsement will further enhance Lion Energy’s brand image and market visibility.
...........
Just when Mo Zhexuan became famous all over the world in a foreign country.
A thrilling storm is brewing in the distant Pearl of the Orient—Hong Kong.
A takeover war centered around Hutchison Whampoa Real Estate suddenly broke out!
This fierce battle was like a thunderbolt that split the sky, shocking the whole world...
Inside the chairman's office at the Jardine Matheson Group headquarters.
Simon Keswick had a worried look on his face as he discussed with Bao Weishi, the general manager of Hutchison Whampoa, how to defend Hutchison Whampoa.
"Chairman, I didn't expect the Chinese capital to react so quickly. We are still a step late!" Bao Weishi said unwillingly.
During this period, he was exhausted by the debts of Hutchison Whampoa Properties, and at the same time, he was working step by step to resolve the loopholes in the mutual control of Jardine Matheson Land according to the plan.
But this morning, after seeing the news in the newspaper about Chinese capital’s acquisition of Hutchison Whampoa, I was almost scared to death. What the hell is this?
"But the situation hasn't gotten as bad as it could be. Hong Kong is still under the control of John Bull, and I won't let them get their way."
Simon Keswick gritted his teeth and said that it was always the Jardine Matheson Group that acquired those Chinese companies that were like sheep.
Now the offensive and defensive situations are different, how can I not be angry?
"You must immediately publish in the newspapers announcing that we at Jardine Matheson will never give up Hong Kong Land, no matter the cost."
"Okay! I'll do it right away!"
After the two men finished their discussion, Simon Keswick immediately reported to John Bull's family far away and worked out a solution.
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