Time flies, and another ten days have passed in the blink of an eye.
The Winter Solstice Festival has passed, and all the frozen products that our partners purchased from He Wenlin have sold out. Yesterday, we delivered five boxes each of xiaolongbao (soup dumplings) and zongzi (steamed dumplings) to five supermarkets for normal counter display.
He Wenlin roughly calculated that the total revenue for the entire Winter Solstice, including the frozen goods delivered yesterday, was over four thousand yuan. After deducting various expenses, the profit was only a little over a thousand yuan.
Look at fast food restaurants and food factories; this amount of money isn't even enough to fill a tooth gap.
However, this was done incidentally, since my own shop also needs dumplings and xiaolongbao.
Because He Wenlin did not intend to develop in this direction, the development of frozen products has stagnated.
Next, He Wenlin's focus shifted away from this, so she only needed to prepare two normal quantities of frozen products for the store.
The food factory's business has been steadily increasing recently, mainly due to good sales in five supermarkets.
Thanks to Li Shulin's tireless efforts, he finally secured an order from Xiduoduo Supermarket in Yu County. The initial order consisted of 300 boxes of five-jin peach shortbread, 200 boxes of egg rolls, 20 boxes of fried dough twists, and 50 boxes of two-and-a-half-jin peach shortbread.
The other party paid 30% of the payment, and the remaining amount will be paid upon delivery.
Xiduoduo requested that the goods be delivered by the 28th of this month, because the other party wanted to boost sales during the New Year's Day holiday.
Although He Wenlin did not compromise on the payment method, since the other party had ordered so much goods for the promotion, He Wenlin also paid 120 yuan for a temporary sales promoter, asking the other party to find a temporary worker to sell the goods on the 29th, 30th, 31st and 1st.
In addition, three boxes of egg rolls and two boxes of peach shortbread were given as samples for consumption. Since the truck couldn't fit them all this time, we'll deliver them to him next time we make a delivery.
At this time, food and lodging were cheap, and He Wenlin specially approved fifty yuan a day for Li Shulin's travel expenses, so that he could follow up on the event in Yu County for the next four days and take this opportunity to develop more clients in Yu County.
Despite the addition of Xiduoduo as a customer, achieving the two million target will still be somewhat difficult based on the current sales situation.
Because current daily sales have not met He Wenlin's expectations.
We haven't secured any orders from the supply and marketing cooperatives yet, so we can only continue to focus on our existing customers.
He Wenlin had visited these five supermarkets several times and knew their specific situations. In terms of customer traffic, Wankelai Supermarket in the east of the city had the highest customer traffic, followed by Lianhua Supermarket.
With New Year's Day approaching, He Wenlin wanted to take advantage of the holiday to run some promotions and boost sales.
Li Shulin was busy with matters in Yu County, so He Wenlin personally followed up on the activities of Wan Ke Lai.
He Wenlin contacted Deng Xiuli directly and arranged to meet her at Wankelai Restaurant in the east of the city.
"Mr. He, what brings you here today?" Deng Xiuli asked with a smile.
"Mr. Deng, I wouldn't dare to offer any advice," He Wenlin said. "Mr. Deng, I'd like to ask, what are your plans for this open space outside your shop for New Year's Day and the Spring Festival?"
"You want to rent it? Or do you have some good ideas?" Deng Xiuli looked at He Wenlin with a smile. She admired He Wenlin for building such a large business at such a young age and wanted to know what her plans were.
"I really want to rent it," He Wenlin readily admitted.
"Are you going to rent it out to sell peach shortbread and egg rolls?"
“Yes, the holidays are coming soon. After New Year’s Day, it’s the Little New Year, and after that, it’s the Spring Festival. I want to rent this piece of land until the Lantern Festival and sell all my products here.”
He Wenlin wanted to build an eight-piece stack, with half the space for peach shortbread, three trays for egg rolls, and one tray for twisted dough sticks.
"If we rent to you, you sell your goods, but how are we supposed to sell the goods we buy from you?"
“It’s fine if you don’t rent it to me, but you can leave this spot for the Lantern Festival. I can hire another temporary worker to do the work. Other manufacturers wouldn’t hire two people to do the work,” He Wenlin said.
Not every manufacturer hires sales promoters, let alone two, because it depends on performance. If a manufacturer can't afford to support one sales promoter in a month, they certainly won't spend the money to hire one.
Having more sales promoters actually benefits stores. The most obvious benefit is that stores can reduce their staff, as they can delegate some tasks to the manufacturers' sales promoters. Another benefit is that store service will be better.
He Wenlin knew from the beginning that Deng Xiuli wouldn't agree to rent it to her, but when it comes to business, you don't reveal your hand right away; business is negotiated little by little.
Worried that Deng Xiuli wouldn't agree, He Wenlin continued, "President Deng, I think you should know that during the National Day holiday, this location was rented by Boss Sun to sell egg rolls. If I remember correctly, the two bosses sold five or six hundred boxes of egg rolls in those few days. At that time, they only had four pallet slots."
“Your peach shortbread and egg rolls are priced low, but we still want to sell some higher-priced items, especially during the Chinese New Year, when beverages, milk, and candy are the top sellers. So we can’t give you such a prominent position to keep for so long.”
"Although the unit price isn't as high as milk or beverages, it's still a product that can be sold in large quantities. Besides, hiring two people to do the work will save you trouble, won't it?"
Deng Xiuli shook her head again and said, "We want to turn this place into a street full of New Year's goods. You can consider the location of your shop."
Deng Xiuli led He Wenlin around the store, and finally pointed to the main aisle and said, "This is where we can put four pallets."
This place is in a good location, close to the cashier and next to the entrance/exit, better than the current location.
“If it’s four pallets, Mr. Deng, I can’t accommodate two people,” He Wenlin said. “Even if I keep one salesperson, their basic salary is three or four hundred a month, not including commission. Your store’s monthly purchase amount is less than twenty thousand yuan. It’s not worth it for me to keep two. How about this, you give me the space for six pallets, right here, and I’ll add another short-term salesperson.”
Deng Xiuli didn't agree immediately. After hesitating for a moment, she said, "How about this, I'll give you six pallets over the four days of New Year's Day. If the sales volume can reach more than eight thousand, I'll agree."
Currently, there are two pallets for egg rolls, one pallet for 2.5-pound packs of peach shortbread, and one pallet for 5-pound packs of loose peach shortbread. Twisted dough sticks are not selling well, so they have been moved to the bulk display case for normal display.
The current four pallet displays aren't in the best positions Deng Xiuli just pointed out, but daily sales are around 1,000, and around 1,700 on weekends. If we work harder, it's still possible to sell 8,000.
"Then it's settled. I'll arrange delivery the day after tomorrow."
He Wenlin plans to come in person!
We'll train the sales staff more, set goals for them, and give them bonuses when they achieve those goals.
Nothing motivates people more than a monetary reward!
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