He Wenlin then thought of Ge Yuliang.
Ge Yuliang's Da Ge Da beverage is sold in the supply and marketing cooperative supermarket, so he must know the supermarket's purchasing staff.
If Ge Yuliang can act as a go-between, things will definitely go much more smoothly.
But there's no such thing as a free lunch in this world, and Ge Yuliang wouldn't help without a reason.
Ge Yuliang did indeed have some affection for me (pure admiration), otherwise he wouldn't have immediately introduced me to Liao Jianhai last time. But I couldn't be so inconsiderate and keep bothering him.
This time it's business, so it's not enough to just give away two packs of good cigarettes or two bottles of good wine.
If you want someone to act as a matchmaker, you have to offer something of value in return.
But I don't seem to have any value.
"Ring ring..." Just as I was thinking, the phone rang.
It was Ge Yuliang calling.
He Wenlin quickly pressed the answer button: "Brother Ge."
"Mr. He."
"Brother Ge, please don't tease me. Just call me Linlin," He Wenlin said. "Brother Ge, what made you think of calling me today? Is there something you need?"
"I wanted to ask if you would like to order more boxed orange juice and winter melon tea."
He Wenlin was taken aback. Why would Ge Yuliang call to ask her this?
It certainly didn't happen for no reason!
If I can handle it myself, then I can ask him to help me get in touch with Xing Feng. Wouldn't that be perfectly legitimate?
He Wenlin hurriedly asked, "Brother Liang, what's wrong?"
"Our workers made a mistake and printed the expiration date of this batch of goods as March 28th, which shortened the shelf life by a full six months. This batch of goods totaled five thousand boxes!"
Ge Yuliang gets angry whenever this is mentioned.
He Wenlin was also shocked by the number. There were twenty-four boxes in one box, and five thousand boxes was no small amount.
Ge Yuliang said, "If you want it, I'll give you five yuan a box of this batch."
It's really cheap.
He Wenlin: "It's almost Chinese New Year now, and beverages are in high demand. Have supermarkets already stocked up on New Year's goods?"
"I was anxious because several successful supermarkets had already delivered their New Year's goods. Small shops have no customers, and even with buy-one-get-one-free offers, it's hard to sell more than two boxes a day," Ge Yuliang said. "The successful supermarkets that have already stocked up on goods can't handle so much stock, and they don't have enough space to display it. If we had discovered this mistake before New Year's Day, at least we could have taken advantage of this peak customer traffic to sell some of it."
He Wenlin understood after hearing this.
With the Lunar New Year approaching, some prominent locations in supermarkets are reserved for designated promotional products, while others have already been negotiated with other manufacturers on terms. Once negotiated, stores generally won't easily change these terms.
Unless you are related to the store owner or manager, or you offer better terms, they will not choose to break their promise to other manufacturers.
If Ge Yuliang were to negotiate for prime display positions using the same terms, it wouldn't be worthwhile for him. Because if he were to sell the goods as a buy-one-get-one-free deal, he would lose money on this batch of goods. He would also have to spend money to buy the location and hire people to do the work, resulting in even greater losses. Not to mention, he wouldn't be able to negotiate better terms.
If we bought fresh-dated products and gave away the wrong-expired ones, we could at least cover some of the costs. But with 5,000 boxes, even if we distributed them to ten supermarkets, each supermarket would still need to sell 500 boxes.
Five hundred boxes of free gifts mean that five hundred boxes of goods need to be sold, which means selling one thousand boxes. Each pallet holds fifty or sixty boxes of goods, so one thousand boxes would require hundreds of pallets.
Based on He Wenlin's experience, it was somewhat difficult.
"How much of this batch of goods do you still have in stock?" He Wenlin asked.
"There are still about 2,200 boxes left."
Ge Yuliang has contacted some stores with whom he has a good relationship, and they have agreed to give him a place to do buy-one-get-one-free promotions. However, with the end of the year approaching, each store's warehouse is very tight, so they dare not order too much goods. Each store can only send one or two hundred boxes at a time for the promotion.
Ge Yuliang was also anxious, so he called all the clients to try and finish the job as soon as possible so he could have some peace of mind.
"Brother Liang, your product just has the date printed wrong, there's nothing else wrong, right?"
"Look at you, you still don't trust me? What could possibly go wrong? I'll guarantee it with my life, no problem at all!"
"I'll help you get in touch with some of the small business owners I know."
Upon hearing this, Ge Yuliang exclaimed excitedly, "They can sell it?"
“Several of my clients are vendors at the farmers’ market, where there is a lot of foot traffic. They might be able to give it a try, but most of them don’t have a car, so you’ll have to deliver the goods to their door.”
Guo Dali, Luo Zhonghui, Zhang Hong, Zhou Liping and others all set up stalls in the vegetable market, where they sell drinks. If they offer a buy-one-get-one-free deal, they can sell some drinks every day. But they need to make a profit from the buy-one-get-one-free offer. Otherwise, who would be willing to work for free when they have no relatives or friends?
At this time, consumers are not aware of the expiration date and do not even look at the production date or expiration date, so there are very few counterfeit products.
As long as the product has no quality issues, selling it cheaply will definitely boost business.
"Delivery to your door? That's easy. Then I'll trouble you to help me make the contact. Whether it works out or not, I'll thank you."
“Whether they want it or not, I want two hundred boxes and send them all to Caijiang Village.”
"Okay, I'll arrange it for you right away."
After hanging up the phone, He Wenlin contacted Luo Zhonghui, Guo Dali, Zhang Hong, Chen Dongping, Chen Weihua, and Xu Jing, telling them that she had a batch of Da Ge Da beverages. Because the expiration date was printed incorrectly, there were only two months left of shelf life. The ex-factory price was five yuan per box, with twenty-four boxes per box. She asked if they wanted to take some over to sell.
Five yuan a box, which works out to 20.8 cents per box. If you take it and sell it for one yuan for two boxes, or ten yuan a box, the profit margin is huge.
Upon hearing this, everyone became very interested.
He Wenlin told them to come to the Caijiangcun fast food restaurant first and take a look. If they thought it was okay, they could place an order.
They all said they didn't need to look at the boxes, and that they would just have them delivered directly; each of them ordered one hundred boxes.
He Wenlin quickly called Ge Yuliang. When Ge Yuliang heard that He Wenlin had sold 800 boxes of medicine for him, he thanked her repeatedly and said he would treat her to a meal.
"Let's eat in a couple of days and get rid of this batch of goods first," He Wenlin said. "There are still 1,400 boxes left. Brother Liang, if you trust me, just leave them to me and I'll handle them for you."
Ge Yuliang was stunned: "You really can solve this?"
"It's not 100% effective, but it's somewhat useful."
Ge Yuliang remained silent. He was no newcomer to the world of martial arts, and He Wenlin's enthusiastic and proactive help must have been for a reason.
He asked, "What do you want me to do for you?"
"Brother Liang, I do need your help. Let's talk after I've dealt with this batch of goods for you."
"Okay." Ge Yuliang didn't ask any further questions, but instead asked, "How do you need my cooperation?"
"I need a driver, a truck, and an assistant from my side. Also, please prepare three fully charged loudspeakers and four banners that say 'Da Ge Orange Juice/Winter Melon Tea, 8.8 yuan a case'."
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