The next morning, He Wenlin wanted to ask He Ling how things went the previous night. However, considering that He Ling had closed up shop very late, she didn't call.
Unexpectedly, at 8:30, she called He Wenlin and, upon learning that He Wenlin was at the cake factory, told her to wait, as she needed to come over to discuss something.
He Wenlin led her to the office.
"What do you want from me?" He Wenlin asked.
He Ling said, "Last night, we only bought four boxes of peach shortbread and forty boxes of egg rolls!"
He Ling's expression turned sour when this was mentioned.
This sales figure was far beyond her expectations, falling far short of her target!
With such a good flow of customers at the night market, selling only four boxes of peach shortbread is really bad.
However, her total revenue was decent; she made a small profit.
"So, Linlin, I don't want to sell peach shortbread anymore, I want to sell cakes!" He Ling said. "I want to get some cakes from you and sell them there."
He Wenlin was stunned.
He Ling continued, "Why don't you wholesale the cakes from your factory to me at a lower price, and I'll resell them and make a profit? I think people who frequent night markets would prefer cakes, especially younger people. What do you think?"
He Wenlin really didn't expect that among so many relatives and friends, He Ling was the most discerning!
He Wenlin smiled and said, "I think your idea is very good, but you can only sell room temperature products, not refrigerated ones."
"That's what I'm thinking too. I want to sell pork floss savory cakes, cupcakes, and crispy bread rolls."
These three products are the best-selling items in He Wenlin's cake shop. It seems that He Ling came prepared and had already asked her sister He Shan what the best-selling items were.
“I have another request: you can’t use the name ‘Master He,’ nor can you use ‘Master He,’ ‘Master Xiang,’ or ‘Master He’s’ names. I’ve already registered those trademarks. If you use those names, it’s illegal,” He Wenlin said. “I think your idea is very good.”
"You really think my idea is good?" He Ling asked excitedly.
"Yes, I think your idea is good, but you don't have to sell the same thing as me. How about this, I'll have the factory make two models, and you can come over to see the samples around three or four o'clock this afternoon."
"Okay, I'll go back and catch up on some sleep first, and then come back this afternoon."
"Don't go back. Have lunch at my place and rest for a bit. The cake might be ready by 3 or 4 pm," He Wenlin said casually. "Why don't you come to my place and rest for a while?"
"Okay, I'm going there now. Call me back later."
...
After seeing He Ling off, He Wenlin called Master Ma to have Chang Wengang make two trays of thick sponge cake bases, each weighing 3.6 kilograms.
Make two more chiffon cake bases of similar thickness.
However, to differentiate the two products, the sponge cake has patterns drawn on its surface with egg yolk liquid and is called a patterned cake.
He Wenlin felt that He Ling could totally sell high-quality cake bases. He Wenlin could make them during the day and sell them at the night market in the evening. That way, they could make and sell them fresh every day, which would be perfect.
He Wenlin remembered that in her past life, the master chef was actually selling cake bases, but with added ingredients and a thicker cake, and they were really expensive.
The cake was baked at noon, but by the time they finished eating, it had cooled down.
Both of He's parents knew that He Ling was going to sell cakes at the night market, and they were quite impressed with her.
Knowing that they would be looking at samples, Mr. and Mrs. He came along after the meal.
A cake base was cut into eight pieces.
Master Ma has already cut it.
He put the things in the office and then went out; he definitely couldn't be there when the boss was having business.
"Try these two things first." He Wenlin put on gloves and broke them for her to eat.
Then he introduced, "I think you can try these two. This chiffon cake costs 3.3 yuan each at the factory, and this patterned cake costs 2.6 yuan each. The goods I deliver do not include packaging."
My personal suggestion is that you buy some nicer packaging boxes; they'll look more upscale. You're selling this chiffon cake for four or five yuan, and the patterned ones for four yuan.
"It's a bit too expensive, I'm afraid it won't sell," He Ling added. "Can't you make the cake cheaper?"
He Wenlin shook her head and said, "Lingling, I'm not lying to you. For a piece of cake like this, my gross profit is only 50 cents. I still have so many workers to support, and I have to deliver the goods to you and pay for fuel. There's really not much profit to be made."
He Ling didn't say anything.
Aunt He said, "You should know how Linlin treats you. She's always been generous to her own people."
Mr. He: "The chefs here are paid well, otherwise the food wouldn't be so delicious. Our two families are practically one family, so we definitely won't rip you off. But doing business is a big deal. It's okay if you can't make up your mind. Go back and discuss it with your parents."
"The price really can't be lowered unless the recipe is improved, with more flour and fewer eggs. The cake made that way will be much coarser and won't taste as good. If you change the recipe, that's also an option, and you can get a discount of 20 cents per piece."
Flour is not as expensive as eggs.
He Ling hesitated for a moment, then said, "Let's leave it at that for now. I'll go find some packaging boxes."
“I also have these kinds of packaging boxes. Take a look and see if they're suitable. If so, I'll give you the manufacturer's phone number so you can contact them yourself,” He Wenlin said. “I suggest you pack them yourself on-site. It will give customers the feeling that the product is freshly made. You can buy a large, enclosed sales cart and put the cakes, plates and all, in the cart.”
He Wenlin then took her to see the best-selling cars.
He Wenlin told her how much the car and packaging box she bought cost, and gave her the manufacturer's phone number so she could contact them herself.
She's buying less, so the price will definitely be higher. If she's sure she wants it, He Wenlin can help her buy it. If she helps, the price will definitely be more favorable, since she owns a factory and is a big customer.
"No need to call and ask. You buy them for me. Take two hundred packaging boxes and a car first. Once the goods arrive, I'll place the order and pay you all at once."
He Ling was much more agreeable than anyone expected.
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