Zhang Hong and Lin Zhonghui originally sold it with a try-it-out mentality.
To my surprise, business was surprisingly good!
I rode my bike to the factory to pick up the goods at six in the morning, and during the morning rush hour, I actually sold four trays of cakes!
At 10:30 a.m., I immediately called Aunt He to place an order. We need four more trays this afternoon! And four more tomorrow morning.
However, this kind of thing isn't something you can just order and have right away. A cake this thick takes an hour to bake, let alone make. And it's not like you can just call and have it made immediately; production needs to be planned.
They also have time restrictions for doing business at the farmers' market; they basically have to pack up and close their stall around 6 PM.
The two business owners suddenly realized they had been too cautious in their business dealings.
When they placed their order, He Ma told them that the cakes had a short shelf life, so they needed to pay a deposit. They would settle the bill each time they picked up the cakes, so that they would always have a deposit in hand. If they changed their minds and didn't want the cakes anymore, He Wenlin would have some protection.
When they went to pick up the goods the next morning, they paid a $500 deposit. This deposit included the baking pan.
Aunt He was overjoyed. The factory used to have a lot of staff, and everyone's workload was not heavy. But now, the time was tight. Sometimes Aunt He would go in and crack eggs to help out.
...
After talking to He Wenlin on the phone that day, He Na went to work listlessly for two days, but finally decided to go out and make big money!
He Wenlin received her call after evening self-study.
"Where are you going to sell cakes?" He Wenlin asked her. "Did your mom and brother agree this time?"
"They wouldn't agree to give me a stall at the night market to sell cakes, so I decided to sell near the hospital where there's a lot of foot traffic. I ordered a three-tiered flatbed cart and will sell in the morning, afternoon, and evening. I refuse to believe I can't earn a hundred dollars a day!"
You could tell that He Na was very confident and full of ambition.
"Would you like to reconsider?"
"I'm not thinking about it anymore, I'm going to sell cakes!"
"Then let me make this clear to you: if you leave, I'll be hiring someone new for the cake shop."
"Okay, okay, go ahead and confess."
He Na thought that setting up a stall to sell goods was quite simple and profitable, and she would definitely not go back to earning a salary of a few hundred yuan.
He Wenlin continued, "If you're sure you want to sell cakes, I also need to make it clear to you. First, business is business. I don't accept verbal orders. To order how much you want, go to store one or two to place an order, fill out the form, pay the money, and we will produce and deliver the cakes according to your order."
Secondly, you cannot sell your products using signs that say "Master He," "Master He," "Master Xiang," or "Master Xiang."
Third, we deliver goods to the store in the morning. We can bring the goods you need to the store in the morning. We can also deliver any amount of goods that you need to bring. However, if you want us to deliver the goods outside of this time, the minimum order is 400 yuan!
If you order three or four cakes, I have to drive to deliver them, and I can't even earn enough to cover the gas costs.
Fourth, I need to collect a 500 yuan deposit for the baking pan.
"Is it the same on Lingling's side?" He Na asked.
"They're all the same."
He Na hesitated for a moment, then agreed.
The next day, she skipped work and went to the store to fill out an order, ordering five trays of chiffon cake and twelve trays of patterned cake.
These goods will be delivered to the Second Hospital bus stop around 6:30 tomorrow.
He Wenlin only saw her order after returning home from evening self-study, and she was amazed at how bold she was.
Looking at all our customers, none of them have ever ordered this much goods on their first visit.
Although it was past 10 p.m., He Wenlin knew that He Na was definitely not asleep yet, and since the cake was made in the middle of the night, she should have just started work at this time.
He Wenlin called He Na, suggesting that since it was their first time selling, they should reduce the quantity slightly to be on the safe side.
"Linlin, He Ling sells more than twenty dishes a day, just one night. I have to sell them all day. Do you think I can't sell as many as she does in one night? You underestimate me."
"I'm not underestimating you, I just think..."
"I'm sure I can sell them. If I really can't, it's okay, I can just eat them myself! Don't worry, have some faith in me, okay?"
He Wenlin: "...Then I wish you a prosperous business, Boss He."
What else can He Wenlin say?
Never mind, what if she really sold out?
What if she reduces the quantity because of what I said, and then there isn't enough to sell?
Never mind, I won't say anything more. Best wishes are the best.
...
He Na was very motivated to make money. She didn't sleep well all night and got up before six o'clock to go to the agreed place to wait.
Once she received the goods, she confidently went to sell them at the hospital entrance.
She was too embarrassed to shout out her wares, so she bought a loudspeaker and played the music on repeat.
But after a busy morning, we only sold one plate!
He Na was devastated!
“I told you to go to work properly, but you had to come out and set up a stall! Did you think money was so easy to earn?” Li Jinfeng scolded her with a dark face.
“Maybe they don’t like having cake for breakfast? Maybe the person who eats cake didn’t get up in the morning?” He Na argued with her mother.
"I think you're just being stubborn! You're not honest now that you've earned a couple of cents."
"Anyway, if I lose money, it's just my own salary!"
All the expenses for setting up this stall came from her salary over the past few months.
There are still sixteen cakes left, and He Na is getting anxious, regretting that she didn't listen to He Wenlin.
Not to mention her, Li Jinfeng was also anxious.
This is all money; if we can't sell it, it'll be stuck with us.
After lunch, Li Jinfeng accompanied He Na to set up her stall.
Business was a bit better in the afternoon; we sold five plates.
Eleven games left!
He Na was disheartened. She was too embarrassed to call He Wenlin because He Wenlin had called her late last night to ask her to lower the quantity, and she had confidently assured her that she could sell them!
She was too embarrassed to call He Wenlin, but she was comfortable calling He Ling.
She sought advice from He Ling, asking her how to do it and how she sold it.
"How else can I sell it? I just give customers samples and enthusiastically promote it. That's how I sell it," He Ling replied.
He Na was extremely anxious: "Me too, I sell them the same way, but business is so bad."
"Don't rush, business might be better at night. What's the rush in business? Take your time, there are more people at night."
He Na felt that her position was definitely not good, and she wanted to change places.
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