The supermarket wants to lower the price, so a week has passed and they still haven't reached an agreement.
"How about we give them a discount?" Mrs. He said to He Wenlin. "They have four stores, and I think your price is actually two cents higher than He Ling's."
“The price definitely won’t be low.” He Wenlin explained to her mother in detail, “Although they have many stores and a large volume of goods, they offer returns and exchanges. That means if we don’t sell out, we can exchange the old for new. If we don’t sell out, we’ll lose money. Since they don’t want to take the risk of losses, they definitely can’t have a price advantage. If returns don’t count against us, then we can indeed give them a discount. Also, once the goods are in the stores, if the department managers don’t take care of them, our goods might just be sitting in the warehouse. So we also have to manage the stores, so the price can’t be lower.”
"Oh, I see~" Aunt He understood. "If we trade in the old for the new, we won't have any use for the old ones."
This "old" refers to goods that cannot be sold externally.
"It's no use exchanging them back; they'll just be destroyed anyway. But without seeing the old stock, there's no proof of how many items the store actually needs to return or exchange. We can only let them shout as they please."
For example, if he buys 100 units and sells 80, but then says he only sold 60 and wants to return 40, we'll lose money. Therefore, returns and exchanges require seeing the original stock.
It's fine if the supermarket doesn't budge; I don't even need to go into the supermarket. But if I do go in, I'll have to make arrangements with everyone, which I find troublesome.
With such a short shelf life, if the store doesn't support it, there will be a lot of returns, which isn't worth it.
If we stock it at this price, we can only sell it during weekend promotions; otherwise, we'll have too many returns and won't make any money.
The peach shortbread and egg rolls aren't doing as well as they did last year, so the stores aren't hiring any sales promoters anymore.
Because the amount of goods purchased by a single store is not enough to support a sales promoter, all supermarkets of Gongxiao Supermarket and Wankelai now uniformly give more commission to the supervisors and no longer assign dedicated personnel.
Actually, this is even better, because the store managers will work harder, since the savings will go directly to them.
He Wenlin also adopted this model, including Haoduoduo, so Haoduoduo's business is doing well now, and the managers are also actively cooperating, achieving a win-win-win situation.
Perhaps because He Wenlin's side hadn't budged, Wankelai knew that this was their bottom line, so they relented and said they could give it a try.
Since it was close to New Year's Day, He Wenlin suggested that he do what Haoduoduo did and hold a competition, giving a 50 yuan reward to the person who sold the most. He Wenlin was willing to pay for it.
Fifty yuan is equivalent to their daily wage. Most importantly, Mr. Deng is the boss. If the boss initiates a competition, who in the store would dare not take it seriously? The managers below will definitely put in their best effort!
Mr. Deng thought He Wenlin's method was good. In any case, he wouldn't have to spend any money, but he could still benefit from it, so he agreed and immediately sent out a notice.
The event will run from December 29th to January 1st, lasting four days.
On the morning of Saturday the 29th, the first delivery was made, with each store receiving 35 bags of red bean buns and 13 plates of patterned cakes.
Mr. Deng felt that chiffon cake base had low profit margins, so he didn't choose that product and instead chose red bean buns.
A bag of red bean buns weighs about 300 to 310 grams and sells for 3.5 yuan. He Wenlin's ex-factory price is 2.6 yuan.
Red bean buns are small, but they are actually made by wrapping red bean paste in bread, rolling it into a long strip, cutting it into small pieces with a scraper, and then baking it.
He Wenlin ate them one bite at a time.
Taking advantage of this holiday, He Wenlin also delivered these two products to her own cake shop, so that the store could promote them with all its might.
He Wenlin awarded the team 66 yuan as an activity fund for the store that sold the best over the four days.
As soon as the event was announced, both the first and second stores immediately got on high alert!
As the store manager, He Shan immediately ordered 130 bags!
Geng Jiaojiao, the manager of the second store, was even more astute. She quickly asked He Shan how much she had ordered, and when she heard that He Shan had ordered 130 bags, she ordered 140 bags herself!
On the 29th, both stores put in their best effort to sell their goods.
As a result, the first store sold out before 7 a.m., and the second store sold out even earlier, at 6:30 p.m.
On the second day, both of them increased the quantity to 150 bags!
Meanwhile, Wan Ke Lai also sold out early on the first day. Especially the Wan Ke Lai in the eastern part of the city, which requested a delivery of 60 bags of red bean buns and 15 trays of patterned cakes the next morning!
Business was so good that Mrs. He was overjoyed. The factory was so busy that He Wenlin hired a temporary worker to pack the eggs, and Mrs. He sometimes had to help crack the eggs.
He Ling also received the news the next day, and she approached He Wenlin, wanting to sell red bean buns!
He Wenlin gave her four yuan per jin, which was cheaper than Wankelai. Firstly, because she couldn't return the goods, and secondly, because He Wenlin suggested that she sell them individually.
It sells for 5.5 yuan per jin (500g). We pack as much as the customer wants. There's no need to use fancy bags; regular bags will do.
He Ling is someone who listens to advice. She felt that He Wenlin was more capable than them, and that it would be right to follow her suggestions.
For the first time, He Ling ordered 20 jin (10 kg).
On the evening of the 30th, 20 jin of red bean buns, which is ten plates, were delivered to her along with other cakes.
Another cake vendor, Jiang Xiaofeng, also ordered ten jin of red bean buns on the 31st, one day later than He Ling.
On the evening of the 1st, He Wenlin compiled sales data from various channels.
Wankelai's four stores over four days delivered patterned cakes and red bean buns totaling 8,140 yuan, with zero returns!
He Ling and Jiang Xiaofeng's total sales of red bean buns amounted to 360 yuan!
Of the two cake shops under He Wenlin's name, the second shop sold the most red bean buns, with a total of 480 bags sold. The first shop, managed by He Shan, sold 30 bags less and unfortunately lost!
Overall, the festival went very well, and the weather was great too; if it had rained heavily, business wouldn't have been this good.
Looking at this data, He Wenlin decided that Wan Ke Lai would stop delivering cakes and bread on weekdays and only on Fridays, Saturdays, and Sundays. If they delivered too many, they wouldn't be able to sell them, and if they were returned, He Wenlin would lose money. If they delivered too few, it wouldn't be worthwhile either, as they would lose money on gas.
~
On the afternoon of the 2nd, He Wenlin specially took leave from the last class to go to the second store to hold a commendation meeting, distribute the promised bonuses, and also brought a case of drinks with her.
"Thank you all for your hard work this time, you are all the best! There will be more activities in the future, I hope you will continue to work hard and achieve even better results. Here are some drinks for you to take a break and soothe your throats!"
After holding a meeting at the second store, I went to the first store as well.
"Although we didn't beat the second store this time, I still saw everyone's hard work. Don't be discouraged, there will be other competitions in the future, and we will have another chance to beat them!"
He Wenlin also prepared a case of drinks for the store. Although He Wenlin doesn't organize many team building activities, she buys some fruit or drinks for the store employees every month. The things aren't expensive, but the employees are happy.
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