Chapter 67: Going South to Attract Investment



"Without money, transportation construction cannot be carried out. You see, the pressure has been passed on to me again. Zongyuan, tell me how can we attract businesses for the cement plant and building materials projects?" asked County Mayor Sui Gang.

When it comes to attracting investment, Sun Zongyuan participated in many investment projects in his previous life, using methods such as emotional investment, business investment, etc. Now that the country's doors have just opened, some new ideas are still in the embryonic stage. Not only are there constraints from the overall policy environment, but there is also the lack of ideological liberation among cadres at all levels, and there is also a lack of market economy theory and practical experience.

"County Magistrate Sui, don't worry. Looking across the country, the Yangtze River Delta Economic Zone, encompassing Jiangsu, Zhejiang, and Shanghai, boasts the fastest and most dynamic economic development, and the most liberated minds. We're targeting strong companies in this region to attract investment, and I believe we'll see results."

"Oh, what kind of company would invest in building a cement plant and building materials projects?"

"I feel that large state-owned enterprises are our focus. In the early stages, the county can collect more relevant intelligence about these areas. We can save a lot of running around and try to attract investment as accurately as possible."

"Secretary Wang, I have to get Sun Zongyuan to join our building materials investment promotion team. Without him, I have no idea what's going on."

"Those who are capable should do more work, Zongyuan. Besides your work in the village, you should also focus on County Magistrate Sui's special team. He's the one who makes money for us, and without money, nothing can be done!"

Well, in addition to those from Honghua Township, there are also those from the region and the county, and they also have a large industry of their own. They are really busy!

"By the way, the Canton Fair Spring Trade Conference will also begin next month. Zong Yuan, our investment promotion team can also go there to liberate their minds and see if there are any suitable projects to discuss. Your food factory must also work harder to earn more foreign exchange!" said County Magistrate Sui.

"County Magistrate, I've made some arrangements. We can go to Shanghai to solicit investment and then go directly to Guangzhou. I think it'll take 11 or 12 days. Do you have the time?"

"Just go. I'll go to the district office and ask for leave from County Magistrate Sui. I'll attend his meetings on his behalf. After all, I've only been out of the job for half a year, so I can do it!"

"You must make every effort to attract investment. If this piece survives, the whole county will survive. We have a long way to go!" Secretary Wang Peizhong arranged.

For this Canton Fair, Sun Zongyuan prepared several products, the first of which was canned vegetables and fruits, the second was canned pet food specifically for export to the United States and Europe, and the third product was under development.

Yang Weiguo has been at the meat processing plant for over two months now, first working on civil engineering, then installing imported equipment, and now researching and developing products.

Sun Zongyuan positioned the meat processing plant's products as much as possible to export to the United States and Europe to earn foreign exchange. On the one hand, it was out of patriotism: the country was short of foreign exchange, and he had to fulfill his obligation as a citizen; on the other hand, in the process of exporting to the United States and Europe, Hong Kong Yuanda Trading Co., Ltd. could grow and accumulate strength.

According to a survey conducted by Li Jiawei from Hong Kong, Germans like to eat pork sausages very much, especially Nuremberg sausages, which are the favorite of Germans. Pork shoulder and pork belly are selected and ground according to proportion, and spices such as black pepper, allspice powder and cardamom powder are added. After being refrigerated at low temperature and then canned and steamed, they are dehydrated and dried before they can be finished. The taste is very much in line with the taste of Germans, so the sales volume is very large every year.

Toulouse sausage is a kind of sausage that the French like to eat. It is one of the local specialties of Toulouse. Its wonderful taste makes people salivate. It is also one of the must-have foods on the table in French-speaking countries. The price in the supermarket is converted into RMB of more than 100 yuan per kilogram, and the profit is very considerable.

The five-member team of Sun Zongyuan, Yang Weiguo and Zheng Chunyan trial-produced more than ten products according to different proportions of recipes. By having people taste the food and removing the spices that more or less seriously affect the taste, they selected five recipes for German and French sausages respectively, and trial-produced 200 kilograms of each. The products were sent to German and French students at Peking University, Tsinghua University, University of Economics and Business, and China Foreign Affairs University for tasting, and also to teachers who had studied in these two countries for tasting.

She also bought two kinds of authentic ham sausages through the Friendship Shopping Mall. Zheng Chunyan conducted comparative research at the Food Department of the Light Industry College and gained a more thorough understanding of the authentic recipe.

Finally, two German flavor formulas and three French flavor formulas were determined, and 200 kilograms of samples were carefully made for each.

At the same time, based on the different tastes between northern and southern China, four types of ham sausages suitable for Chinese tastes were also trial-produced.

8 tons of ham suitable for domestic production were produced. Yang Weiguo arranged for special personnel to go to Harbin, Beijing, Shanghai, Chengdu and Guangzhou to track the feedback on the tables of the trial products and adjust the formula of the ham sausage through large amounts of statistical data.

Sun Zongyuan has very high requirements for the packaging of ham sausage, which should be convenient to eat, beautiful and elegant, and reflect the characteristics of Chinese culture.

Before submitting the application to participate in the Canton Fair, the province sent the Canton Fair exhibition ticket through the regional government, requiring us to bring the exhibition products to Guangzhou before the opening of the Canton Fair on May 12.

After consultation with the county, the investment promotion team led by County Mayor Sui Gang set off for Jiangsu and Shanghai on May 6, and then went directly to Guangzhou from Shanghai.

A delegation from the cannery and meat processing plant set off for Guangzhou on May 8. The delegation was led by Yang Weiguo, and Ma Bin, Xu Rui, Xu Mei, Zheng Chunyan and others brought samples with them. They met up with Sun Zongyuan in Guangzhou on May 10.

Leading the way were Meng Xiangguo, the sales manager of Qianhe Food Factory, and four salesmen from the sales department.

During the past six months, the development and growth of Qianhe Food Factory is inseparable from the marketing promotion of sales staff. Of course, there are effective marketing incentives for Qianhe Food Factory. The sales department now has 16 people. Although they are not rich, they can be said to be pioneers in entering a well-off society.

After May 1, Meng Xiangguo called Sun Zongyuan and asked for his opinion on some issues regarding the Canton Fair. Sun Zongyuan also made some arrangements for the Canton Fair.

Based on the information collected by the county party committee, a special team for building materials investment promotion was also formed to prepare to head south.

The team was led by County Mayor Sui Gang, and included 10 people including Chairman of the County CPPCC Gong Xiaoguo, County Party Committee Standing Committee Member Li Jianguo, Deputy County Mayor Cao Shoubing, Director of the County Government Office Zhu Yawen, Director of the Planning Commission Li Jiancheng, Director of the Economic and Trade Commission Nie Hongtao, Director of the Industrial and Commercial Bureau Miao Jijiang, and Executive Deputy Mayor of Honghua Township Sun Zongyuan.

At 6 a.m. on May 6, after a simple breakfast at the county government guesthouse, the group left Anyang and headed south to Jiangsu Province on a minibus borrowed from the district.

One of the two drivers drove the car while the other held a map to direct the route. After two hours, they found a place on the side of the road to take a short rest and then took turns driving.

Sun Zongyuan became anxious watching this. There are no highways and no Amap navigation in today's traffic. Drivers have to drive very carefully, for fear of accidentally passing an intersection and taking a detour.

It took us ten hours to travel less than 300 kilometers, and we arrived at our first stop, Nantong, at 5:30 in the afternoon.

Stayed at Nantong Government Guesthouse.

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