My mother, Shao Shifang, took over as marketing manager, and my second aunt, Zhang Zonglan, 34 years old, served as assistant manager.
Sun Zongyuan's third uncle Shao Bingbing was brought over to be temporarily responsible for building the market. He is 36 years old and serves as a militia company commander in Sun Zongyuan's grandmother's village. He is also the village's construction leader. Everyone who builds walls or houses asks him to take the lead. He calculates the labor, bricks, tiles and wood very accurately, and there are generally not many materials left over after building a house, which saves the owner a lot of money.
Of course, he took the lead in building houses for the villagers just to earn enough to eat and drink, and he would not pay any wages. At that time, it was embarrassing to build houses for neighbors and get paid. It was just a pure hobby.
This time, I heard Sister Shao Shifang say that I would be working for her and getting paid, and I was secretly happy:
My eldest sister’s family has opened four or five factories, and she finally thought of her family.
According to Sun Zongyuan's arrangement, Second Aunt Zhang Zonglan went to the Industrial and Commercial Bureau to register the market for a business license, and the market also had a name:
Ganhe Fushan Wholesale and Retail Market in Shandong Province
After the preliminary planning and design were completed, Shao Shidong brought twenty people from his family to the construction site and chose an auspicious day to start construction.
A few days later, Sun Zongyu came to the construction site and looked at the construction progress of his third uncle's makeshift construction team. He thought that he might not be able to complete such a project before the New Year, so he asked Honghua Township Construction Company to come and build the main roads and markets, and Shao Shidong brought people to build the market facilities in Lingan Village.
Shao Shidong used to build houses and markets, but he couldn't understand blueprints. He would pester the technicians from Honghua Construction Company every day for advice, and would drag the technicians out for drinks when he had nothing else to do. Anyway, the technicians would go to Shao Shidong for help. Yang Zhiwu glanced at him and said nothing. What could he say? He was the boss's uncle, and even his own company belonged to him. Wasn't it Sun Zongyuan who was helping Shao Shidong?
This desertified land is perfect for construction. Just level the ground and spread cement to make a road. Put up pillars and cover them with a shed to make a greenhouse. There's no need to dig the foundation.
Sun Zongyu and Yang Zhiwu estimated that the construction would be completed in about ten days, and after another four or five days of finishing the remaining work, the project would be fully completed.
Sun Zongyuan asked Wang Cuncai to find two clerks from the machinery factory, one was a retired propaganda section chief, and the other was a young man from the factory newspaper.
This time, Sun Zongyuan went specifically to see the factory director Liu Guanlong. The young man's name was Liu Haibo. He majored in Chinese at Shandong Normal University and would graduate next year. During his internship, he did not go to the school to teach but went to the publicity department of the machinery factory.
He is the son of factory director Liu Guanlong. Liu Guanlong has two daughters, and the third one is Liu Haibo.
Sun Zongyuan came to find Liu Guanlong and asked Liu Haibo to help him with marketing.
"Haibo will graduate next July. He'll need to go back home for a month to take graduation exams. You can let Haibo help you the rest of the time, Haibo, is that okay?"
"Dad, I want to learn from Brother Zong Yuan in the next few months. Maybe I won't have such an opportunity after I start working."
"Okay, just treat it as an internship. Your brother Zongyuan is a talented person, you have to learn from him. Sun Zongyuan, you have to teach him well!" Liu Guanlong looked at Sun Zongyuan.
"I'm not as good as you say. I just need to use my brain more and not hinder Haibo's future."
In the temporary office built in the market, my mother, manager Shao Shifang, my second aunt, assistant Zhang Zonglan, Zhu Jinghe, the retired head of the publicity department of the machinery factory, and Liu Haibo sat in a circle.
"I've divided the market's work into two parts. One is construction. My mother will be the lead, and my third uncle will be the assistant. We need to complete the road and market construction specified in the establishment plan as quickly as possible, ensuring quality and quantity. We'll try to complete it within a month. Time is not a problem."
Sun Zongyuan glanced at my mother and said:
"Market promotion is the key to market success. I want to personally take charge of it. Section Chief Zhu will be responsible for the specifics, and Haibo will cooperate."
"Mom, you and Second Aunt should also pay more attention to marketing promotions. You might need it often in the future!"
"Marketing promotion mainly focuses on the following tasks. Haibo, please take good notes."
Sun Zongyuan arranges the following main tasks for market promotion:
Use newspapers and radio in Ganhe area and Anyang County to focus on promoting the Fushan Wholesale Market. Lao Zhu and Haibo should do a good job of publicity first. The copy should start with market classification, advantages and other aspects. Try to have a publicity focus within two days. The publicity should be broad and in-depth.
Please show me a promotional plan first.
I asked Meng Xiangguo from Ganhe Food Factory to come over. You and Second Aunt will also join us. We will visit all the companies producing daily necessities in Ganhe area and Anyang County one by one and invite them to participate in the market ceremony. The market price of their goods must be the same as the factory price. We will try to get them all to come here for wholesale and establish a signing center.
We invited famous folk art enthusiasts from the regional cultural troupe and Peking Opera troupe from various regions and counties to perform here. My mother and second aunt were responsible for the specific performances. They would perform two different plays every morning and afternoon, and strive to perform for at least one week.
This is also included in the publicity, and you, Mr. Zhu Haibo, should also understand it in detail.
Second Aunt, you should organize some women to post posters in villages within a thirty-mile radius, especially in all the villages in Ganhe City east of Kunhe and the city’s family compounds, so that people from these villages can come to the market to watch the show.
Hand out small posters to vendors in the market within thirty miles, welcoming them to come here to attend the big market, and ask them to come to you to register in advance. You will arrange the market for each industry based on the number of registrations and the actual number of stalls required, and waive any stall fees and transaction taxes within three months.
There must be red curtains and colorful flags for promotion in the market, and there must be multiple wired speakers in the market to play music normally and arrange market announcements when necessary.
Build several large gates at the main intersections of the market to create a grand atmosphere and achieve good publicity effects.
I contacted the Industrial and Commercial Bureau and asked them to impose heavy penalties on those who set up stalls outside the market, and to have the police station crack down on those who made unreasonable trouble.
After Sun Zongyuan finished making the arrangements, he thought about it again and said to his mother, Manager Shao Shifang:
"I'll ask Xu Rui to bring a few people to help. You can arrange the specific work."
"Mom, the people you and Second Aunt recruit to distribute posters must be good people. Their wages will be based on the number of villages they distribute the posters to and the number of stalls they set up."
"We can also organize a car with a loudspeaker and write about the Fushan Wholesale Market on it to promote it in every village and city."
"A week after the market opening ceremony, we'll start with the third and eighth days of the month, then add the first and sixth days, gradually expanding to daily markets. We'd love to have a daily market within a year!"
"Mom, Lao Zhu, I'll have the township send a few people over later. You can assign them specific tasks. After all, this is the township's market! When they come, we'll have a big pot of lunch here every day, and they'll get a dollar a day subsidy."
"Zongyuan, there are enough things to do. I wonder if we can open the market successfully?"
"As long as we do a good job of publicity and actively carry out various tasks, I believe we will be able to successfully develop this market!"
Others have no confidence, but Sun Zongyuan is very confident!
Continue read on readnovelmtl.com
