Guo Yuda believes that he has taken the product very seriously.
From familiarizing myself with the functions and principles of the keyboard, to designing, and from raw materials to finished products, I have been closely following the progress at every step.
Do things according to the requirements at all times.
They even went so far as to raise their requirements, which greatly annoyed the factory manager.
How could Wu Changfeng say that he doesn't respect the product?
Guo Yuda couldn't understand it.
I didn't bump or knock the keyboard.
There was also a layer of cotton cloth inside the snakeskin bag.
Guo Yuda asked anxiously, "I don't quite understand what you mean. My keyboard looks pretty good, doesn't it?"
Wu Changfeng nodded in agreement: "The appearance you're talking about is not the same as the appearance I'm talking about."
"Not the same thing?" Guo Yuda scratched his head. "Then what are you talking about?"
Wu Changfeng said earnestly, "It's the packaging!"
"Packaging?" Guo Yuda frowned. "Is it necessary? You don't judge a keyboard by its packaging."
"Sigh." Wu Changfeng sighed, "But the first thing customers should see is the packaging!"
"Look at this keyboard. It doesn't even have packaging; it's just a bare keyboard without any written instructions. What's the advantage of your product?"
Guo Yuda thought for a moment: "Does durability count?"
"Okay. That's all?"
Guo Yuda racked his brains: "I'm at a loss for words. I really don't know what advantages I have. Isn't a keyboard just this thing? It's the same thing all over the world!"
Wu Changfeng shook his head in rejection: "Look, this is also a kind of packaging. You haven't even thought of how to introduce your advantages. Even if you have a set of advertising slogans, do you still have to explain them to every customer incessantly? Wouldn't it be better to print them on the packaging?"
Guo Yuda suddenly realized and clapped his hands: "So that's how it is! This is indeed something we overlooked. We thought that if we had products, foreigners would come and buy them."
Wu Changfeng said seriously, "That's because you're being simplistic. They've been active in the market for so many years, what haven't they seen? Why would they buy from you? You need to introduce the highlights within a minute, otherwise the foreigners won't have the time to waste with you."
"Doing business with foreigners is the most troublesome thing. They are indeed generous, but you have to have a reason for them to be generous. Do you think they will buy from you just because you look cute and innocent?"
"You're oversimplifying things."
Guo Dayu listened to what Wu Changfeng said.
I was still a little flustered.
When I left Chicheng with the products, I was full of pride and confidence.
He bragged to everyone else.
As long as our products are cheap, we won't have to worry about orders; they'll be snapped up like crazy!
Just like the television industry, let's conquer Europe!
That was all just bragging.
But when it came to Wu Changfeng...
It exploded!
Wu Changfeng raised very pointed questions.
What are the advantages of your product? What is your advertising message? How can you capture the interest of a foreigner within one minute instead of making them walk away?
Keyboards aren't just products exclusive to mainland China; Americans and Europeans also have them!
It would be a lie to say Guo Yuda wasn't completely dumbfounded.
He even thought that this trip to the Canton Fair might be fruitless.
You've oversimplified things, and you've simplified the process of doing business!
No wonder that after the opening up, foreign companies wiped out local companies as soon as they entered the market.
They were defeated almost instantly, with no chance to fight back.
So it turns out that doing business requires presenting a positive image of yourself!
Indeed, Guo Yuda had some understanding.
I learned the word "beautification".
Commonly known as: to gild one's own ego.
Regardless of whether others believe it or not, you have to believe it yourself!
Guo Yuda humbly asked for advice: "Wu Changfeng, what advice do you have for our keyboards? I'm really not cut out for this."
Wu Changfeng waved his hand and said, "I'm telling you, take out a pen and paper and write this down. Watch how I brag."
Guo Yuda quickly took out his notebook.
Like a primary school student, waiting for the teacher to answer their questions.
"First of all..." Wu Changfeng fiddled with the keyboard, "We optimized the keyboard's tilt angle, making it more ergonomic for the hand and wrist, resulting in a more comfortable and natural operation."
"Secondly, the keycaps are comfortable to type on, with a low-profile design and fast rebound, resulting in a quieter typing experience."
"Furthermore, the user-friendly interface layout, the patterns and characters with moderate corrosion depth, and the resistance to wear and tear and peeling are all excellent features."
"It is dustproof, waterproof, corrosion-resistant, explosion-proof, pry-proof, and prevents intentional damage. It can also work normally, especially in harsh environments."
"The raised button technology with good contact is responsive and has a good tactile feel, enabling users to achieve accurate, fast and noiseless data input."
"It has a strong texture, is wear-resistant and oxidation-resistant, and maintains its beauty for a long time."
Wu Changfeng took a sip of tea: "That should be enough."
Guo Yuda's right hand flew across the paper as he took notes.
Look at a whole page.
He never expected that Wu Changfeng would boast so extravagantly!
That's some serious talent!
Although Guo Yuda was shocked by Wu Changfeng's ingenious advertising slogan.
But he cautiously asked, "Um... isn't this a bit of an exaggeration? Things like tilt angle and typing feel—we didn't consider those aspects at all when we were making the keyboard."
Wu Changfeng chuckled and said, "Isn't this what we just thought of?"
"Forced interpretation?"
Wu Changfeng shook his head: "No, no, that's how you designed it."
"Sometimes, selling a product is just selling a concept."
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