After Wu Changfeng completed the formalities, Mayor Cui reluctantly saw him off.
The two stood at the door, and Mayor Cui said with great concern, "Do you think Zhang Changhe's little four-wheeled vehicle is reliable?"
Wu Changfeng laughed and said, "Boss, I really don't know. I've never worked with small four-wheelers before. Maybe a miracle will happen."
Mayor Cui rolled his eyes, waved his hand, and let Wu Changfeng leave.
In fact, Wu Changfeng knew that Zhang Changhe's expression of dissatisfaction and hostility towards him was probably because the subsidy had been taken away.
What can you do when your tricycle gets accepted? There's nothing you can do about it!
After returning to the factory, Wu Changfeng immediately instructed his employees to take the authorization letters and documents and deliver a large number of tricycles to agricultural machinery stations throughout the city.
Not many days later.
Qimingxing's tricycles are now officially on sale!
Given Wu Changfeng's character, he should be advertising at this time.
For example, by bombarding newspapers and television with advertisements.
The idea that "good wine needs no bush" is utter nonsense.
Ordinary people don't know your stuff, they can't smell the aroma of your wine.
Or perhaps they smelled the aroma of the liquor, and the factory was on the verge of collapse.
We need to recover the funds quickly, after all, we still owe the rural credit cooperative more than eight million yuan.
Liu Tiao assigned the advertising task to Guo Zhenyu.
Guo Zhenyu was completely bewildered when he first encountered this thing.
I have absolutely no idea where to begin.
He could only consult Qian Wanglai, a mid-level cadre at Qimingxing.
In the production department, the highest-ranking supervisor is Wu Changfeng.
Wu Changfeng personally oversaw production, and Qian Wang was one of his second-in-commands.
Qian Wang had been with Wu Changfeng for quite some time and knew Wu Changfeng's temperament and style well.
When Qian Wang heard Guo Shengyu call him "brother-in-law," he immediately became arrogant.
He immediately came up with a plan: "This is all fixed. It's advertising—newspapers, magazines, weekly publications, TV—we'll run it all in rotation! Don't be afraid to spend money. Our boss is willing to throw money at it. As long as it's effective, then you've done your job well."
Guo Shengyu took notes and nodded: "Brother-in-law is awesome! I'll submit the proposal right away."
Guo Shengyu was full of confidence. If he did a good job, he would become a cadre in the future!
Willow Branch has said that Qimingxing doesn't have a formal advertising department yet, and he's the first person to do so, so naturally he should be the candidate for the leadership position.
Take Xie Hongtao from the Legal Department, for example; his nameplate reads "Minister."
Even though he was just a figurehead, once he grew stronger, he would become a genuine minister.
Thinking of this, Guo Shengyu chuckled.
Knock on Wu Changfeng's office door, place the proposal on the table, and wait for Wu Changfeng to review it.
Wu Changfeng was on the phone.
She was communicating with her brother-in-law, Lan Detao.
"Is that enough?"
"Don't just say 'good enough,' make sure it meets the required standards, understand?"
"Don't rush. The research institute in Jiangcheng has just been topped out. It still needs interior decoration and staff to move in. You should work on it carefully."
"Don't worry, I'm here. I'll handle things with the big boss."
"You won't lose money."
"Okay, okay."
After hanging up the phone, Wu Changfeng checked the advertising plan, glanced at it, and tossed it back: "That's it?"
Guo Shengyu scratched his head: "Boss, I've thought of all the advertising ideas I can think of."
Wu Changfeng banged on the table: "I'm asking you, who is the main customer group for tricycles?"
"A farmer," Guo Shengyu replied affirmatively.
"How many farmers read newspapers? How many households have televisions?" Wu Changfeng asked.
This left Guo Shengyu stunned.
Damn, that's right!
Few farmers read newspapers; at most, only the village chief does.
I'll wallpaper it after I finish reading it.
It's practically ineffective!
Moreover, although the domestic economy is on the rise, there are still countless families in rural areas who cannot afford to buy a television.
If one out of ten households has one, that's the absolute best.
Wu Changfeng pointed to one of the items and said indignantly, "There are even advertisements for literary magazines! City workers don't like reading them, and you expect farmers to read them? Are you kidding me?"
"And science fiction magazines? You're going to sell your tricycle to college students?"
"Ah, this..." Guo Shengyu panicked. Faced with the big boss's criticism of the plan as worthless, he immediately started to complain about Qian Wang.
That useless brother-in-law! He's utterly disgraced us!
Guo Shengyu was pale and had high blood pressure; he had no idea what was wrong.
He said, "Boss, this was my oversight. I'll redesign a new advertising plan."
Wu Changfeng asked casually, "Do you know how to run ads?"
Guo Shengyu slumped over his shoulders and said, "Boss, I'm also learning. I... I'd like to ask you to teach me."
Guo Shengyu is full of desire to learn.
Wu Changfeng nodded: "Knowing that learning is good is good. No one is born knowing everything. So I have a suggestion."
"Boss, please tell me quickly!" Guo Shengyu asked humbly, holding his notebook.
Wu Changfeng said, "First of all, you need to clarify the nature of your customer base."
"Farmer".
Where are your customers located?
"Rural areas".
"So, what is the range of activities for farmers in rural areas?"
"Uh..." Guo Shengyu scratched his head: "It seems to be in the village, or at most other villages around it."
Wu Changfeng nodded and continued, "Now that the scope has been determined, how can we ensure that the farmers see the advertisements?"
Guo Shengyu was bewildered again: "I really don't know."
Wu Changfeng patted the wall behind him: "Here!"
Guo Shengyu stared for a long time before suddenly realizing, "Boss, you mean, you mean!"
Wu Changfeng said, "That's right, the walls in the countryside! The walls on any main road! The walls that any farmer can see when they go out to run errands!"
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