The situation described by Yu Qingmu surprised Wu Changfeng greatly.
I can't believe there are people who have nothing better to do than nitpick about Youmei Milk Tea.
To be honest, Youmei Milk Tea has indeed created a lot of new jobs.
However, the investment is not small either. The franchise fee and the store, plus various equipment, cost almost ten thousand yuan.
Moreover, this money is all real money that you have to put out, and no one will lend you any money.
It's fair to say that for ordinary people in this era, it was something that most families simply couldn't afford.
Most of those who can join now are middle-class people with some financial resources.
In business, some people do the same thing very well, while others do not.
According to Youmei Milk Tea's statistics, some franchisees do suffer losses, but the proportion is not large, around 10%.
The losses are caused by various reasons, such as the franchisee being unsuitable or the location being unsuitable.
Yu Qingmu also asked Wu Changfeng what to do about the failed franchisees.
Some franchisees, even though it's clearly not Youmei Milk Tea's fault, insist on getting an explanation from Youmei Milk Tea.
Youmei Milk Tea, what a load of rubbish! You don't need to be strong yourself to forge iron.
All the policies are the same, and we've provided training. If you can't do a good job, how can you blame us?
How can anyone else do it well?
These failed franchisees also said that Youmei Milk Tea was using the survivor benefit argument.
Wu Changfeng was really annoying him.
However, Wu Changfeng's attitude was very firm: refunding the money was out of the question.
Does the human resource cost we pay not count as money?
These franchisees caused trouble in Beijing a few times, but fortunately, Qingmu is a local powerhouse, so nothing too serious happened.
But the matter remains unresolved and is left hanging.
Wu Changfeng thought these failed franchisees had given up.
Unexpectedly, they actually hired someone to criticize Youmei Milk Tea in the newspaper.
Yu Qingmu took out a newspaper and handed it to Wu Changfeng.
Wu Changfeng took it and looked at it for a long time.
Read it word by word, sentence by sentence.
quite a while.
Wu Changfeng's first words almost made Yu Qingmu fall to the ground.
Wu Changfeng said, "The person who wrote this report is a real genius!"
Yu Qingmu was somewhat annoyed: "Stop it! It's already in the newspapers!"
Wu Changfeng licked his lips.
It must be said that the author, who goes by the pseudonym "Niu Bieben," has an exceptional writing style and thought process. If Wu Changfeng hadn't been a reincarnated person, he would have been completely fooled.
The newspaper contained the following content:
Title: On Franchising: Revealing the True Nature of Youmei Milk Tea
Opening:
Since Youmei Milk Tea started its franchise program in mainland China, many people have painstakingly invested their savings of 5,000 yuan to join the franchise, plus various equipment, bringing the total investment to nearly 10,000 yuan.
This amount of money is a considerable investment for a family.
But how effective are their franchise opportunities? Are they really profitable?
Before answering the question, I have a question for you: Is Youmei Milk Tea really a business?
Let's find out who's behind Youmei Milk Tea.
An investigation revealed that Youmei Milk Tea is backed by Qimingxing, a genuine capital-driven enterprise.
It has multiple domestic and international trade operations, which goes without saying.
What is clear is that they are all operated by the same team.
I have two names for this team: one with high emotional intelligence is "a brand management company."
Low intelligence can be described as: "A company that tells you stories."
It's obvious to everyone that in this era of reducing burdens, some people are desperately seeking ways to make a living.
So, I ask you this: during a time when people were laid off, nobody was making money.
How does this franchise company make money?
Simply put, for Youmei Milk Tea Company, its profits have increased.
Since this company has such good products, why doesn't it make money from consumers instead of making money from franchise fees?
I suspect that the market for Youmei Milk Tea was already bad, and since they heard that joining this brand could make money, they naturally chose this option.
Thus, the two sides hit it off immediately, with one willing to give and the other willing to receive.
Why would anyone be willing to be beaten?
Because Youmei Milk Tea is very good at telling stories.
They'll tell you that this milk tea is easy to make and profitable, and they'll even take you to visit their physical store.
When you see crowds of consumers in a physical store, do you feel tempted?
Have you ever wondered where these so-called consumers come from?
Has anyone considered whether this is a shill or not?
However, reality is cruel.
Regardless of how a business is franchised, its cash flow ultimately comes from the end consumer.
If the market is bad, it's impossible to break even.
There is a very basic common sense here: since the mainland opened up, all kinds of snack franchises have sprung up like mushrooms after rain.
The competition is extremely fierce, with not only Youmei Milk Tea, but also Youle Milk Tea, Tiantianhong Milk Tea, Wanwan Milk Tea, and many other imitators.
But with so many laid-off workers now, where are the consumers coming from? How can it be so easy to make money?
Even if joining a franchise can make money, only a few out of ten thousand will succeed, and it won't be your turn.
Note that when a market is highly saturated and competition is fierce, someone will teach you how to make money in that industry.
Do you think this is a good thing?
The logic is simple: when the market is lucrative, everyone will jump in and make money.
When the industry becomes highly competitive and profits become too high to keep, profits begin to rise.
This is the franchise model mentioned at the beginning.
The reason why franchising can continue is because it exploits human weaknesses.
A business that can make money will definitely target the weaknesses of human nature. People are lazy and crave quick success, and they are greedy and crave wealth. When these two factors are combined, humans are completely powerless against projects that allow them to accumulate wealth quickly, that is, to make quick money.
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