The Morning Star immediately took action.
The sales department is responsible for product distribution. Leveraging its resource advantages, it finds distributors in developed regions and distributes products to the market.
The advertising department is even more ruthless; finally, we got some work done.
The advertising department has always been in a state of idleness.
Since the reputation of rural tricycles became known in rural areas, they have hardly had any work.
The tuk-tuk didn't advertise; they just relied on agents to make a living.
As for excavators, Wu Changfeng had no intention of advertising them at all.
To be honest, advertising excavators is pointless.
This is a big-ticket item, and in this day and age, only a small group of people can afford it.
There is government and small business owners.
There aren't many small business owners, and if you want to buy an excavator, there aren't many manufacturers to choose from.
Within the excavator industry, Qimingxing has already built up a reputation.
Just like when people drink soda, the first brands that come to mind are Hongbaolai and Jianlibao.
Of course, Coca-Cola and Pepsi are also among them.
At this time, Coca-Cola and Pepsi were still focusing on cultivating their distribution channels and did not make a big fuss.
Qimingxing's excavators are Hongbaolai and Jianlibao; whenever someone wants to buy an excavator, they will think of this brand.
This influence comes partly from distributors and partly from Qimingxing's own sales staff traveling all over the country to conduct business.
Therefore, there is no need for advertising.
But the current computer-based learning machines are a different story.
If this thing weren't advertised, elementary school students would have no idea it existed.
After all, primary school students and children are the main consumers, even though their parents are the ones who ultimately pay the bill.
However, elementary school students don't go shopping every day like adults.
These children only have two channels for obtaining information:
First, word-of-mouth among classmates.
Second, watch TV!
Therefore, when distributing computer learning machines this time, advertising must keep up.
Guo Shengyu, the head of the advertising department, got excited after receiving the assignment.
Since he took charge of the advertising business for farmers' tricycles, he has done a fairly good job.
Wu Changfeng promoted him directly.
One reason is that his work ability and attitude are quite good, and another is that we should give Qian Wang some face.
It is impossible for a company to avoid interpersonal relationships.
Wu Changfeng wasn't such a heartless person; anyone with the ability could rise to power.
Of course, Zhang Liaoliao should be treated differently.
Zhang Liaoliao is currently a team leader and there's really no way to promote him. His work ability is just so-so, and if he gets promoted again, he simply won't be able to handle it.
Guo Shengyu began to ponder Wu Changfeng's request: to hire someone to speak on his behalf!
Who should we invite?
It must be a famous celebrity.
Otherwise, if you just bring in any random person, nobody will know them, and there won't be any advertising effect.
Guo Shengyu thought and thought, and suddenly remembered one of his favorite celebrities.
Brother Chenglong!
This is a famous martial arts movie star, at the height of his career!
Thinking of this, Guo Shengyu clapped his hands: "This is great, this is great! Kids like martial arts movies too, and with Brother Chenglong endorsing it, this is a sure thing!"
"I just don't know how much it costs to hire someone once..."
Guo Shengyu slapped his forehead: "Hey, why am I worried about this? Does Qimingxing lack money? No, it doesn't! Doing a good job is the most important thing."
So, Guo Shengyu took the proposal to Wu Changfeng's office.
At that moment, Wu Changfeng was playing with the child in his office.
The twins, a boy and a girl, are already three years old and running around the house.
Full of energy.
Lin Xiaoru watched with a smile as Wu Changfeng went around arresting people.
The children giggled.
Guo Shengyu entered the office and quickly greeted her, "Hello, sister-in-law."
Lin Xiaoru beckoned: "Xiaoyu, come, come, sit down."
Wu Changfeng handed one child in each arm to Lin Xiaoru.
"What's the matter?" Wu Changfeng asked.
Guo Shengyu said confidently, "Boss, I've found my inspiration! Let's do this ad like this..."
Guo Shengyu talked on and on.
The specific effects weren't particularly impressive, and were similar to contemporary advertising strategies.
Wu Changfeng nodded, admitting that he wasn't very knowledgeable about advertising himself.
Although I've seen famous advertising campaigns, I've never seen their application on computer learning machines.
After all, this thing only has a ten-year golden period for sales.
Things that will be phased out by arcades and internet cafes.
Wu Changfeng was merely stabilizing the core of his base.
After listening to Guo Shengyu's report, Wu Changfeng felt that it was not particularly outstanding, but it was acceptable.
It's decent and can be deployed.
Wu Changfeng said, "You can make the decision on this matter yourself. Just submit a report to General Manager Liu."
Then, Wu Changfeng asked, "By the way, who do you plan to hire as a spokesperson?"
Here comes the important part! Guo Shengyu said with considerable pride, "Boss, I plan to invite a very heavyweight celebrity!"
Lin Xiaoru stared wide-eyed: "How heavyweight?"
Lin Xiaoru has nothing to do all day except take care of the children and watch TV. She also really likes celebrities.
The heart of the natural Bagua burns brightly.
Guo Shengyu said decisively, "Brother Chenglong!"
"Wow!" Lin Xiaoru exclaimed excitedly, "Xiaoyu, you have to get me an autograph!"
Guo Shengyu said, "Sister-in-law, it's nothing. Taking a photo together is no problem. After all, we paid for it, so we should give Brother Chenglong some face."
"Boss, what do you think?"
Upon hearing this, Wu Changfeng's face immediately darkened.
Damn it...
Why the hell did you have to invite Cheng Long?
Wu Changfeng was not trying to discredit Brother Chenglong's achievements.
To be fair, Cheng Long is undoubtedly a film and television superstar; that must be acknowledged.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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