Wu Changfeng: ? ? ?
Wu Changfeng knew something was wrong, but he was still stunned when he heard County Chief Guo's request.
Need my help?
Something's off about that tone.
In fact, Wu Changfeng had roughly guessed what Zuo Zhuxi did after he learned what she did.
It's simply that Guofei Beverage Factory is failing, so they let me take over.
To be honest, Wu Changfeng was quite interested in this thing.
One reason is that beverages have high profit margins, and the other is that the production process for this product is simple.
Moreover, every beverage factory has its own distributors, which is a rare sales channel.
Although it does not fit with my current product positioning.
But I have another fun product in mind that needs this kind of channel.
Establishing channels is extremely difficult.
Why wouldn't people use something that's readily available?
Don't you see how desperate we were to open up channels for agricultural tricycles?
No shipments have been made for several months.
Therefore, before the internet became widespread, the saying "distribution channels are king" was a truism!
This cannot be denied.
Although Wu Changfeng was mentally prepared for what County Chief Guo was going to say.
But County Chief Guo's tone really seemed a bit off.
Generally speaking, after getting to the point, County Chief Guo should say: "The beverage factory is not doing well now. Do you want to take it over? I'll sell it to you cheaply."
But now you want my help?
Although the meaning is similar, the main content has changed.
Wu Changfeng tilted his head: "County Chief Guo, what do you mean?"
County Chief Guo sighed and said, "This Guofei Beverage Factory belongs to our county, but it has already closed down."
Wu Changfeng nodded: "I know that."
"So, the county government wants to sell the beverage factory," said County Chief Guo.
Wu Changfeng nodded again and continued.
County Chief Guo continued, "We want to sell it to Coca-Cola."
Huh? Wu Changfeng was stunned. You sold it to Coca-Cola, why are you selling it to me?
What, you want me to compete with Coca-Cola in terms of bidding?
That's all.
I'd rather build my own production line than compete with Coca-Cola.
We simply can't afford to mess with Coca-Cola, such a behemoth.
However, the next sentence from County Chief Guo made Wu Changfeng burst out laughing.
County Magistrate Guo said, "They're so delicious, why don't they want it!"
Wu Changfeng was truly dumbfounded.
It's important to understand that during this period, Coca-Cola and Pepsi focused on only one thing: acquisitions!
Such as Shenyang Bawang Temple, Qingdao Laoshan Soda, Sichuan Tianfu Cola, Tianjin Shanhaiguan, Beijing Beibingyang, Guangzhou Asia Soda, and Wuhan Bridge.
They acquired all the local brands that had any reputation.
In the 1980s, domestically produced soft drinks reached their peak. Not to mention the brands mentioned above, even Ansteel had its own soft drink brand.
It can truly be described as a flourishing of diverse styles, with each school dominating its own territory.
Shanhaiguan in Tianjin was once the beverage served at state banquets.
Tianfu Cola's peak tax payment alone reached 70 million yuan!
Arctic Ocean has achieved a daily production of 840,000 bottles, with an annual output value exceeding 100 million yuan.
What's truly lamentable is that these seemingly impenetrable beverage company layouts almost all mysteriously disappeared within just a few years.
How did he die?
It's very simple, they've all partnered with Coca-Cola and Pepsi...
Of course, it can't be called an acquisition now, it's called a joint venture.
But if these soft drinks are doing so well, why go through a joint venture?
In fact, this situation of diverse opinions and competing opinions in the soda market has its problems.
That is to say... no single entity can unify the martial arts world.
It's like the martial arts world is missing a leader.
The reason was that at that time, the equipment and filling process of each factory were still configured as version 1.0.
The filling equipment at this time cannot automatically mix water and syrup in a precise ratio.
Therefore, you have to pour the syrup into the bottles one by one first, and then go back and pour in the water.
Meanwhile, Coca-Cola and Pepsi have long been using concentrate production methods.
Compare the efficiency: domestic machines can only fill 2,000 bottles per hour, while Coca-Cola and Pepsi can fill 8,000 bottles per hour.
The domestically produced can sealing machine can only fill 130 cans of soda per minute.
Imported ones can seal more than 1,000 cans per minute.
Note that this is only the number.
The quality of filling and sealing hasn't even been factored in yet.
Given the current transportation situation, Arctic Ocean soda might run out of gas halfway from Beijing to Guangzhou.
So, during this period, to put it nicely, it was a time of great intellectual ferment; to put it bluntly, these beverage factories all encountered bottlenecks.
They are lambs waiting to be slaughtered, standing still in place.
Some might ask, if these beverage companies are nothing special, why did Coca-Cola and Pepsi still acquire them?
Why not just take them down directly?
However, these older soda brands are not as advanced as international ones in terms of equipment, processes, and management.
However, there is one thing that Coca-Cola and Pepsi covet but do not possess.
That's each company's sales channel!
It can be said that the sales channels of these beverage factories are like capillaries, covering the entire mainland of China.
During this period, sales and distribution channels were two separate entities.
You can advertise on television and make everyone aware of it.
However, when ordinary people go to the small shop at the entrance of the alley, they find that your products are not available at all. What are you going to sell?
Therefore, both parties in the joint venture are pursuing their own interests.
Old-school soda drinkers want the advanced production technology and management experience of international leaders.
What Coca-Cola and Pepsi want are the sales channels for various domestic soft drinks.
The only difference is that the mainland came with sincerity, offering its market in exchange for technology.
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