Mr. Wang was truly impressed.
He watched his wife's unreasonable tantrum with utter exasperation.
Although I've poured all my savings into buying these goods, I'm confident I have the resources!
Iced tea really has a promising market prospect.
So many distributors across the country think this way, does that mean if one person is a fool, everyone else is?
Having been in the fast-moving consumer goods industry for years, we can usually figure out whether a product has market potential.
No matter how Mr. Wang explained, his wife was determined to leave home.
The money was originally intended to expand the business and buy a small truck for hauling goods.
This was originally a good thing.
Because Mr. Wang's current main business model relies on second-tier distributors to stock goods.
The second batch belongs to individuals; to put it bluntly, they are middlemen.
They sell whatever fast-moving consumer goods they see are selling well.
Their advantage lies in the fact that they are not bound by brand agents.
In other words, the second batch can sell both Coca-Cola and Pepsi.
Stock whatever sells well.
Then the second batch goes to lower-tier markets to distribute the goods.
Of course, there are also drawbacks.
A store cannot keep buying goods indefinitely; it cannot afford to do so.
Therefore, we need to rely on the second batch to introduce it.
The second batch introduces a brand, and that brand is likely to be stocked by the store.
However, when a second-tier distributor has too many brands, they can't manage them all. They just sell whichever brand sells quickly and whichever brand customers like.
Gradually, this led to some distributors being unable to distribute their products.
Distributors don't have many brands, and if the second-tier distributors don't stock up for you, the sales rate will be low, and if it's low, stores won't like to sell it.
They don't like to stock up on goods.
This creates a vicious cycle: stores stop ordering stock, drinks can't be put on the shelves, and they all pile up in the warehouse.
As the date approaches, things go bad.
For example, Xiao Sun was a second-batch worker who brought Coca-Cola and Bawangsi beverages to the countryside.
Shops love to stock delicious food, but as long as Xiao Sun makes money, he naturally doesn't promote Bawangsi.
Because a store can't stock a huge variety of beverages; its budget is limited. If it stocks this, it can't stock the others.
The second batch doesn't matter, since the brand and market are irrelevant to them; all they care about is making money.
But it's different for distributors. If they lack market distribution and sell less and less, wouldn't they be doomed?
If a distributor only has one brand, then they're completely out of business.
Therefore, some distributors started to go down to the market and distribute the goods themselves.
Because by only distributing our own brand, we can be more meticulous and achieve a higher market share.
Of course, the profit margin is also higher.
This is also why Mr. Wang's wife is angry. She has several agents, but they are not serious about distributing goods to the second batch.
Some stores don't even have that.
Therefore, his wife wanted to buy a truck to transport goods to lower levels and reclaim market share.
And then...
He died before he could even begin, and all his money was gone!
It's no wonder his wife was angry; anyone would be angry in her situation.
Are you just fed up with life?
If you were to secure the Coca-Cola distributorship, spending money would be one thing, since Coca-Cola isn't some cheap knock-off; it sells very quickly.
So you ended up throwing money into Guofei?
Is it really worth spending money on such a small bird?
Is this some kind of idiot?
His wife naturally objected, refusing to accept the return of the goods. After a huge argument, she simply ran away.
Boss Wang was furious.
This woman has no sense of propriety!
Seriously, damn it. If I had known this woman would cause such a ruckus, I would have brought back two bottles of iced tea to shut her up.
It was too late to say anything; his wife had taken the children back to her parents' home.
Mr. Wang didn't interfere, and instead enjoyed some peace and quiet.
Boss Wang also knew that this woman was unpredictable and that with her around, there was always the possibility of her causing trouble while setting up the iced tea shop.
Might as well do it myself!
I don't need women.
Women only slow down the speed at which you make money.
snort!
Mr. Wang almost gave his wife a grand send-off as she went back to her parents' home.
After she left, the house became quiet.
After thinking for a while, Mr. Wang began to plan how to distribute his products.
The first step is to organize the warehouse.
Not many days later.
My ordered iced tea has arrived.
Two fully loaded semi-trailer trucks drove into the warehouse.
Hire some loaders and start unloading the cargo.
I was busy all day.
After filling the warehouse, Boss Wang called each of the second batches one by one.
The next day, everyone gathered together, drank tea, and boasted.
These second-instance individuals knew that Boss Wang must have something to say to them, but they didn't bring it up at the beginning.
After chatting with them with a smile, Mr. Wang got down to business:
"I called a few brothers over today because I wanted to give everyone a chance to make money."
The second batch of people were taken aback.
Seriously, can you stop bragging?
Are you giving us a chance to make money again?
Brother, look at the generic beverage brands you're distributing; they're practically impossible to stock.
If it weren't for the fact that we've known each other for so many years, we wouldn't want to talk to you anymore.
They're still living off us, aren't they?
Boss Wang didn't mince words; no matter how much he talked or how eloquently he spoke, it was useless.
Serve the drinks directly so everyone can taste them and judge for themselves whether they're good or bad.
So, Mr. Wang distributed several bottles of iced tea.
Everyone tried it and thought it was very good.
It tastes pretty good.
But when I looked at the iced tea brand, I was dumbfounded.
Damn it, Guo Fei?
Is that the manufacturer that was on the verge of bankruptcy but still issued futures contracts?
Holy crap, wasn't this manufacturer so disreputable that it went out of business?
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