Shen Tianle's small truck didn't carry as much cargo as his younger brother's.
Because this is a neighboring city, some goods cannot be sold openly.
Being caught by the local agent inevitably leads to some disputes.
So he only packed some iced tea, about seventy cases.
Today's main purpose is to test the market.
As for other goods, whether the convenience store can get them depends on the situation.
Parallel importing is also not a good practice.
This is the rule among distributors; if everyone were to sell other products, the market would be in chaos.
Shen Tianle arrived at the first convenience store in the neighborhood.
I stopped the car, took the sample pack, and went inside.
The owner of this Ruyi convenience store is watching TV.
Under normal circumstances, the convenience store doesn't have much business in the morning, but it gets busier in the afternoon and evening.
After tidying up the shelves, the owner took a break and enjoyed his leisurely life.
The shop owner saw Shen Tianle walk in and quickly greeted him, "Come on, what would you like to buy?"
Shen Tianle smiled and said, "I'm here to stock up on goods. Let me see what we need to replenish."
The shop owner asked suspiciously, "Which company are you from? You look unfamiliar."
From the perspective of the convenience store owner, the delivery people are the same few people who come and go, and everyone already knows them.
When strangers come to sell their goods, they usually don't want them to avoid being ripped off.
For example, if there's a problem with the goods, who should we contact?
This is the advantage of being a second-tier distributor; you know the small business owners below you, and everyone is familiar with each other.
Once you're familiar with the business, one advantage is that you can have the second batch of goods delivered directly, regardless of what they are, and the boss will pay you.
That's the power of relationships. For new products, there's no need to say much; just pay up.
Of course, you need to have a very good relationship with the convenience store.
Shen Tianle is different. If a stranger comes to sell goods, the boss will naturally be wary and suspect that he is a fraudster.
Shen Tianle smiled and said, "I'm new here, we're not familiar with each other yet, but that's okay, there's plenty of time in the future."
"Here's the thing, I have a very profitable beverage here, take a look."
Shen Tianle gave the sample to the boss, saying, "Please try it, it's free."
The shop owner was suspicious for a moment, then looked at the packaging.
Then I took a sip.
His eyes widened instantly.
This taste...
It's sweet and sour, and has a hint of tea aroma.
That's great!
I have to say, this stuff is really delicious.
The owner said, "I feel this drink would taste even better if it were frozen."
Shen Tianle smiled and said, "Of course! If it has ice crystals, it will be even more popular with the people. How about it? This is a brand new beverage, from a legitimate manufacturer with all the necessary production licenses. We've just started stocking it out. Want some?"
The shop owner hesitated for a moment: "But I've never heard of this brand, and I don't know if it sells well."
Shen Tianle said, "It will definitely sell well. The manufacturer is about to launch an advertisement. Once the advertisement comes out, people will come looking for it. If you don't have it here, that would be terrible."
Those who run small shops are most afraid of not having a complete supply of goods.
Because you simply can't know what ordinary people want, they might even buy a needle from a convenience store.
If you don't have it, people will buy it from other people.
Once people get used to it, they gradually stop coming to your convenience store. That's customer loss!
The boss thought for a long time and then said, "Any policies?"
Shen Tianle said, "Of course there is. Without policy support, how can new products be launched? That's how it is now..."
Shen Tianle explained the policy, which was nothing more than a bundled offer.
Mr. Wang has already given all the policy benefits to the second batch of people.
Of course, Mr. Wang would pay for this part of the free gift in advance, and it would be sent with the goods when Mr. Wang placed another order with Guofei.
This is also a common tactic used by Guofei Beverage Factory. Do they want the same reward as last time?
Come on, let's stock up, we'll give you the goods once we've stocked up.
Shen Tianle spoke for a while, which took about three minutes.
The boss gritted his teeth and said, "Okay, give me a hundred cases!"
Shen Tianle was completely dumbfounded.
What is that?
One hundred boxes?
Are you crazy? Does a small shop really need that much money?
Generally speaking, ordering drinks from a convenience store is considered normal, and ordering ten or eight cases is considered quite generous.
But why did this boss order a hundred boxes right off the bat?
Are you alright?
What do you need so many for?
The shop owner noticed Shen Tianle's confusion and said with a smile, "I see your license plate is from the next city. Does that mean I don't have an agent for this brand in this city yet?"
"It's not easy for you to come all this way, so I'll reserve more to avoid running out of stock."
"Besides, I have relatives who run small shops. You might not be able to find the place, and what if the stock runs out? I'll have to distribute a few boxes to them. That way, the more I order, the more freebies I'll give them, right?"
Shen Tianle finally understood.
So they were afraid of running out of stock, so they left some for their relatives' convenience stores.
Alright.
I never expected that I would step into a fishpond on my very first visit.
Shen Tianle was overjoyed, but then he suddenly realized, "Oh no, I didn't bring enough goods!"
What if you unload the goods from your truck and go back to pick them up, but the owner tries to cheat you by saying you didn't unload them?
This isn't my own city; I can't afford to mess with the locals.
If the goods aren't unloaded, the boss, after his impulsive act, will easily calm down and, when he returns, might not want so many.
In other words, you need to stay with your boss and maintain a high level of enthusiasm so that your boss won't change their mind.
What should we do?
People can't leave, but there's still not enough stock.
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