Shen Tianhong felt confused and anxious when she received a call from her brother, Shen Tianle.
It was only after communicating with them that I learned that Shen Tianle was selling like hotcakes in the neighboring city!
The 70 boxes of iced tea I brought were sold out instantly.
Shen Tianhong gasped in astonishment. That's incredible!
I can tell that this stuff sells well.
After all, he drove his truck to the familiar convenience store, barely said a word, gave the store owner a sample bottle, and the owner asked him to reserve some.
Other new products also have sample packs, but I've never had such a great experience.
It takes a long time to negotiate, but because we know each other, they'll give us some face and leave two boxes.
After all, the convenience store also relies on these second-tier distributors to deliver goods to them.
Of course, small shops can also get goods from wholesalers.
But not only are the prices the same, but they also include travel expenses.
Generally speaking, shop owners don't go out to restock unless they really have no one else to deliver goods to them, in which case they will go themselves.
The relationship between the wholesalers and the convenience stores is mutually beneficial, so the wholesalers have to be given face.
This is also the ability of the second batch to hold onto the goods.
However, stockpiling inventory is one thing, but circulation is another.
Stockpiling inventory is only the second step; the second step is to replenish stock.
Frequent restocking indicates that the product is selling well.
Slow restocking indicates that the product is not popular with consumers, and the second-tier distributor is too embarrassed to keep any more stock.
Therefore, some brands that were not strong enough gradually withdrew from the market.
But this new iced tea is different; even though it's a new product, it can still hold onto its stock.
The sample pack of this new product is so delicious that everyone from Mr. Wang to the wholesaler and the shopkeeper can immediately imagine how amazing it would be if it were frozen.
Moreover, it has a novel flavor, giving black tea a new taste.
Fantastic!
In the past, when promoting new products, the second-tier distributors would inevitably linger for a while.
It can also damage the relationship between the two parties.
Generally speaking, second-tier distributors are reluctant to develop new products, since relationships are very valuable.
But the iced tea performed so well that the shop owner asked to reserve some for him.
This was something that surprised Shen Tianhong.
They successfully left five boxes at the convenience store.
Then, Shen Tianhong continued to promote the products, and the other convenience stores also did well.
There's no need to waste words; just give them a sample, and the owner will pay to reserve the goods.
Just as Shen Tianhong was selling her products with great enthusiasm, her brother called.
I was originally going to take credit for myself, to show how awesome I am, that I've sold more than ten boxes without any effort, brother, can you do that?
result……
Brother Shen Tianle was slapped in the face.
I'm running out of stock! Hurry up and deliver more!
Shen Tianhong was completely dumbfounded. Damn, there are always people more capable than you, and there's always something beyond your understanding.
My brother is incredibly awesome.
So, upon receiving the order, Shen Tianhong stopped promoting the goods himself and hurriedly went to Boss Wang's place to pick up more goods.
The payment was ready, and this time, he planned to fill the truck to the brim.
Around 200 boxes.
Then we headed to the next city, where the market was untapped. We took advantage of the lack of distributors to earn as much as we could.
Once you have an agent, you can't go back to the past.
Otherwise, it's considered cross-selling, which is breaking the rules, and people who break the rules usually don't have a good ending.
As for my own area, I'll wait and see. It's all my territory, and no one's coming to stock it, so there's no rush.
First, make quick money from outside, then stock up on as much inventory as you can, and let the agents in the next city cry!
When Shen Tianhong arrived at Boss Wang's warehouse, he was dumbfounded.
Damn, so many trucks are waiting to pick up the goods!
What on earth is going on?!
Holy crap.
Mr. Wang explained, "After some people picked up their goods yesterday, they started distributing them. They distributed quite a lot in just one afternoon. Today, they're coming back to distribute more, and those who didn't pick up their goods yesterday are also distributing them today."
Shen Tianhong cursed under his breath: "Damn it, these beasts! There are several counties below, why are they in such a hurry!"
Shen Tianhong pleaded desperately, "Boss Wang, we've known each other for so many years, you have to let me cut in line. My brother sold too much in the next city and he's waiting for me to restock."
Mr. Wang was also helpless.
He had a premonition that this iced tea would become a hit.
But to my surprise, these secondary distributors moved around so quickly. They only distributed goods for one afternoon yesterday, and then came back to distribute goods again the next day.
Well, at this rate, my entire stockpile will be gone in less than a week.
Mr. Wang was excited; the fact that he was able to sell the goods meant that the shop owner approved of the beverage.
You should know that the owners of small shops are very experienced; they have a set of criteria for judging what sells well and what doesn't.
You could even say that the shop owners are more shrewd than the manufacturers, and they know what ordinary people need.
However, most manufacturers ignore the small shop owners and focus their marketing efforts on distributors.
They constantly exploit their agents and attempt to seize their funds.
This has one advantage for the manufacturers.
Generally speaking, a distributor will definitely not hold more than one brand.
There are at least two or three, and sometimes more than ten.
The agents do this to spread the risk evenly and not put all their eggs in one basket.
In this way, if one brand doesn't make money, another brand might still be able to.
However, manufacturers have a different perspective on the issue.
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