Just two days later, the Zhang brothers took the initiative to invite Li Cheng to dinner.
This time, the venue for the dinner was still Han Daya's roast duck restaurant, and the people present were the same people as last time.
Han Da Yazi was very considerate of the two brothers and took the initiative to open the "Imperial Kitchen" room, which touched the two brothers. It was obvious that Mr. Han was helping them.
In fact, this magnificent private room is much more expensive than an ordinary single room. The same meal here will cost 30% more.
Even so, the two brothers felt it was worth it. Because, in their hearts, Li Cheng was like the God of Wealth. If you want to invite the God of Wealth to dinner, you have to go to a place like this.
After a few drinks, the boss said, "Last time, I almost misunderstood Mr. Li because I didn't understand his good intentions. This time, I'll just apologize to him."
After saying that, the two brothers stood up, raised their glasses, and drank the wine in them.
Li Cheng also drank the wine, then put down his glass and said, "Have you figured it out?"
"I've figured it out, but I don't know how to do it specifically. Could you please give me some advice, Mr. Li?"
Li Cheng gestured for them to sit down, then said, "Now that you've figured it out, this matter will be easy to handle. However, I admire you for being able to figure this out. It shows that you have foresight."
"No, no, compared to Mr. Li, we are nothing but dwarfs..."
"Um?"
The boss was stunned for a moment, then said apologetically, "Oh, no, it's far from enough. We still need to learn from Mr. Li and take a longer-term view."
Li Cheng nodded with satisfaction and said, "That's right. One shouldn't just plan for the short term without also planning for the long term. Think about it, when those people at the tape recorder factory move into their spacious, bright houses, they'll brag about it everywhere, saying they didn't spend a penny and that the company allocated them welfare housing."
The two brothers nodded and said, "Yes, yes, they will definitely be happy------"
Li Cheng added, "Actually, you are the ones who should be happy the most. You may not know that there are dozens of other places like the tape recorder factory dormitory.
These companies simply can't afford to improve their housing conditions. Once they learn that even companies like the tape recorder factory can build new housing, they'll inevitably demand that their own companies improve their housing conditions as well. This is the competitive mentality. If they develop this mentality, your market will expand."
The two brothers nodded. In the past two days, they had been thinking about the documents Li Cheng gave them for a long time and had figured out everything Li Cheng said.
So, when Li Cheng said this, the two just nodded and said "yes". But what they wanted to know today was how Li Cheng could help them expand the market.
They knew very well that only when the dormitories of the tape recorder factory were built would they have more and more business in the future.
However, whether it is the tape recorder factory in front of him or the units Li Cheng mentioned, they all have no money, but they insist on building houses. It is like forcing a duck to grow a tree, which is impossible just by thinking about it.
It was said to be impossible because there was no Li Cheng. Now that Li Cheng is here, it has naturally become possible.
Li Cheng added, "Construction companies today are just construction companies. Others provide the money, they provide the labor, and then the building is built. Let's change this. The construction company provides both the money and the labor, and we only need the building. What do you think of this model?"
The two of them said nothing, but in their hearts they both felt that this model was not very good. The reason for this was that they had no money, no money to build a house, so they could only make money by selling their labor.
Of course, they also knew that if their company had money, the model Li Cheng proposed would be the best choice, because according to Li Cheng's model, the final profit would definitely be much higher than simply building a house.
In fact, they didn't know yet that Li Cheng was slowly training them to become a real estate company, allowing them to transform from simply building houses to a comprehensive land development company.
Before 1999, the real estate market was not booming due to the welfare housing and semi-welfare housing distribution. As a result, apart from the state-owned urban construction company, there were no dedicated real estate development companies in the city.
Even if you have a special real estate development company, it is useless because you cannot get the land. All the land has been taken away by the city’s urban construction company that specializes in land. How can you engage in real estate development?
Therefore, Li Cheng took a different approach. He took the tape recorder factory's dormitory area as an opportunity and used the two brothers' construction company to build his own real estate development company. In the process, he also renovated and rebuilt the tape recorder factory's dormitory.
To put it simply, by doing this, Li Cheng can bypass the city's urban construction development company and build the house himself.
Otherwise, Li Cheng would have to hand over the full amount of money to the Urban Construction Company, and then they would build dormitories for the employees of the tape recorder factory.
If it were just that, Li Cheng wouldn't have to worry about it. But the problem was that Li Cheng had no money, so the Urban Construction Company wouldn't build houses for the workers at the tape recorder factory.
But Li Cheng was determined to improve the housing conditions for the workers, so he found the two brothers and wanted to use their qualifications and company to achieve his goal.
After a long while, the boss finally said, "Mr. Li, we understand what you said, and we agree with this model. It's just that we don't have that much money.
However, we know that Mr. Li also works at a bank, so he must be interested in helping us solve our funding problem. If that's the case, we two brothers have truly met a benefactor. Even if we forget our ancestors, we will never forget Mr. Li, this great benefactor..."
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