Principal Han's worries were not unfounded. He had seen that the business at the barbecue city had been booming these days, and it had become a habit for people to come here after get off work to eat barbecue and drink beer.
Moreover, Li Cheng personally invented a dish, which is to barbecue a kind of thumb-sized clams from the local sea.
These thumb-sized clams were originally discarded by seafood vendors because of their small size, but when Li Cheng discovered them, he used them as barbecue ingredients.
The method is also very simple, just wash them clean, and then put them in water for half a day to let them spit out the mud and sand. Then put them on the shovel, yes, you read that right, the shovel used for shoveling soil and mud.
The shovel is placed directly on the charcoal fire and grilled without any seasoning.
Once the clams open their mouths, the dish is ready.
Served as is, in its original form.
As for the taste, it's really amazing, so fresh that you can't stop eating it. Moreover, after eating this raw roasted flower clams, many people found that they were much more vigorous in bed than before.
In this way, when many people come here, this raw grilled clams is a must-order dish. Even if the man who comes to eat doesn’t order it, his woman will point to the big plate and say "order this, order this------"
After this dish became popular, these clams, which were originally unwanted in the market, became hot commodities, and their prices even exceeded those of larger clams.
Some say Li Cheng invented this dish, which directly led to the fortunes of clam vendors. However, Li Cheng disagrees and instead tells the barbecue vendors, "Anything can be grilled."
As a result, Li Cheng's words that made them think directly led to the stall owners racking their brains to think of what else they could roast and eat.
Later, grilled vegetables, grilled tofu, grilled various mushrooms, grilled fruits, grilled various insects appeared here - in short, everything you can think of and can't think of is grilled here.
The end result is that more and more people come here to eat barbecue, and whenever they see a new product on the market, they have to try it.
Principal Han once said, "Anything edible can be found in Barbecue City. However, there is only one way to eat it, and that is to grill it."
Li Chengze said, "It's a barbecue city, so they grill everything. If it doesn't taste good, forget it. If it tastes good, you eat it, and you have to grill it."
The business of the barbecue city is booming now. Every stall owner is making a lot of money, and the stall fees set previously are already a drop in the bucket.
Based on Principal Han's understanding of Li Cheng, he knew that Li Cheng would definitely not raise the stall fees midway. Therefore, Principal Han could not help but worry that Li Cheng would expand the scale of the barbecue city.
If the barbecue city wants to expand its scale, it will have to reduce the space currently used by the driving school.
There is no way. The driving school signed a contract to rent the venue, and the rent is only one dollar.
Principal Han was very suspicious. Li Cheng only charged the driving school one dollar for the venue rental because he knew that the barbecue city business would be popular. When the time came, he would ask the driving school to give up some space, and he would not be able to say much.
Li Cheng vowed that the BBQ City would stand by the driving school, which immediately reassured Principal Han.
Li Cheng knew that this barbecue city wouldn't last long. Because the business was so booming and there were so many stalls, the place was always filled with smoke and fire. The black smoke could be seen from far away.
A driving school wouldn't be suitable here either. While opening a driving school here would make it convenient for those learning to drive close to home, it's still a driving school, and that carries certain risks. Opening it in the city center is ultimately inappropriate.
But Li Cheng had no choice but to open both the barbecue restaurant and the driving school here. The reason was that he didn't have a suitable location at the moment. Secondly, he wanted to cultivate the people of this city, to make them love barbecue, and to make them know about Yintong Driving School.
This way, no matter where the barbecue restaurant opens in the future, they will go there to eat. And when they want to learn how to drive in the future, the first place they think of is Yintong Driving School.
Although the barbecue city and driving school are no longer here, they still only recognize these two places.
Li Cheng's approach is actually to build a brand effect. Don't underestimate the barbecue city and driving school. These businesses are small in investment, quick in return, and have very high returns.
After receiving Li Cheng's promise, Principal Han felt relieved. He looked at the beer on the table and said, "Brother, there are no outsiders here today, just the two of us. It's rare that we both have time today, and besides, it's been a long time since I had a good chat with you------"
Before he could finish, Li Cheng interrupted him and said, "Just tell me, how do you want to drink this wine today?"
Principal Han chuckled and said, "Brother, you understand me. What I mean is this: how about we have a barbecue festival, with a drinking contest as the main event?"
Li Cheng looked at the dozen or so bottles of beer placed on the table and thought to himself, you want to practice on me first!
"The barbecue festival is a good idea, I think it's feasible. But as for the fact that the main event is drinking, isn't it a bit monotonous and vulgar?"
"Then tell me what to do. I'll listen to you."
Li Cheng thought for a moment and said, "Since this is a barbecue festival, we must focus on barbecue. How about this, we set up a few awards, such as the most delicious dish award, the innovative dish award, and the best barbecue chef award, etc.
Also, we should focus on interacting with customers, such as letting them personally grill food, then voting for the best, and offering discounts for future barbecues. As for the drinking contest, that's fine as a promotion."
When Principal Han heard what Li Cheng said, he nodded and said "good------"
Then, he said that he would discuss it carefully and make sure to make this barbecue festival a success.
Li Cheng also agreed, but at the same time told him that he was very busy recently and the barbecue festival would have to rely on them.
Principal Han said readily, "Okay, don't worry, we will definitely get it done."
Li Chengxin thought the barbecue festival was a great idea. No matter where the barbecue city moved, the barbecue festival could continue. Ideally, it could be made into a local festival in the city.
"Okay, brother, I've said everything I wanted to say, let's drink!"
Li Cheng looked at him and said, "Is that how you drink it?"
Principal Han was stunned for a moment and said, "Oh, that's exactly how you drink it."
Li Cheng knocked on the table and said, "When you invite people to drink, is it really just drinking and no food?"
When Principal Han heard this, he slapped his forehead and said, "Oh, you see, I had completely forgotten."
He just turned his head to look, then shouted, "Master Zhou, go up and lift the board."
I heard someone shout "coming", and then I saw the stall owner and his wife, each holding a large board and lifting it over -
"Today we won't eat anything else but these small clams." Principal Han said with a smile on his face.
Li Cheng looked at him meaningfully, then picked up a small clam that was still steaming, put it in his mouth and sucked it slowly.
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