The show "30 Days of City Survival" has completely broken out of its niche.
A video edited by netizens titled "Tengda Leather Factory Closed Down" suddenly topped the trending charts on Ciyuan.com.
Subsequently, various parody videos followed suit.
The question "How do you view Hou Wenjie's marketing of Tengda Leather Factory?" has also topped the Zhiyou.com search results with extremely high popularity.
On Flash Music Network.
Hou Wenjie's account quickly surpassed 20 million followers and is rapidly heading towards 30 million. In terms of follower count, he can already be considered one of the top streamers.
"Starting Over" has become a new popular background music on Kuaishou, and when paired with various inspirational videos, it topped the weekly music charts.
With the proliferation of video and music resources, Tengda Leather Factory's products have also experienced a surge in sales.
Numerous netizens left comments in the product review section.
"Good quality, reasonable price, I'll support it and hope it doesn't go out of business."
"The belt is of good quality, I support it. As a fellow worker, I don't want to see workers being owed wages."
“After failing in my previous business, I listened to ‘Starting Over’ and was deeply moved. I bought a leather bag, and since it was of good quality, I ordered one for my wife as well.”
…
Zhao Hong was in a very good mood. After all, as one of the old-timers who started the business with Song Feihuang, he also owned a 20% stake in the factory.
Otherwise, he wouldn't be working so hard to travel around.
Now, the stockpiled goods are selling like hotcakes, and several suppliers have agreed to extend payment terms. Everything is starting to improve.
In addition to live-streaming e-commerce, Hou Wenjie also created a second plan for him: setting up stalls in night markets in major cities.
Unlike stores, night market stalls are much cheaper, making them more suitable for promoting Tengda Leather Factory's products.
"Yunzhou's largest leather factory, Tengda Leather Factory, is going bankrupt! That bastard boss, Song Shijie, gambled, drank, and womanized, and then absconded with 200 million yuan, running off with his mistress..."
From that day on, night markets across the country began to broadcast this special promotional message through loudspeakers.
Tengda Leather Factory quickly became a well-known enterprise in the Great Zhou Kingdom, with its products being of high quality and low price, earning it the reputation of a conscientious enterprise among the public.
Of course, the reputation of the original boss, Song Shijie, was also completely ruined.
In the days that followed, Hou Wenjie developed a promotional plan for Yunshan Spring.
"At the summit of the mountain, at the source of the water. We do not produce water; we are merely nature's porters!"
The naturally slightly alkaline water from Yunshan Spring has a slightly sweet taste.
Advertisements for Yunshan Spring began appearing on internet video platforms.
The concept of Yunshan Spring Water as a natural and healthy source has also begun to spread.
"For every bottle of Yunshan Spring water you drink, we will donate 5 cents to impoverished areas."
At Hou Wenjie's request, the following words were prominently printed on the packaging of Yunshan Spring.
Afterwards, Hou Wenjie went live to show netizens the production process of Yunshan Spring water.
Zeng Wenming, the owner of Yunshan Spring, also talked about the philosophy that Yunshan Spring will practice in the future and its sense of social responsibility in the live broadcast room. He promised that all the activities of the charity fund will be open and transparent, and that he will refuse to accept donations from other individuals and companies.
This money will be used to build various facilities for rural primary schools and township health centers.
Yunshan Spring became a hit due to the immense popularity of "30 Days of Urban Survival" and its advertising and marketing that resonated with people's basic values.
From an unknown water plant, it suddenly became a nationally renowned drinking water brand.
People were then surprised to realize that Hou Wenjie had achieved such great results in just half a month.
His Kuaishou fan base has exceeded 100 million! The small project "City Survival 30 Days", which was not initially favored, has also surpassed popular online variety shows on major platforms and topped the popularity charts across the entire network.
The official Flash Music account recorded a special interview video for this purpose.
In the video, reporter Xiaomei is interviewing a young man wearing glasses: "Hello, I'm a reporter. Can you tell me, which of the currently popular online variety shows do you like to watch the most?"
The boy, feeling awkward about refusing the interview with the beautiful girl, scratched his head and said, "It's that survival show with Hou Wenjie, I guess."
Xiao Meihao smiled and said, "Is that the show, '30 Days of City Survival'?"
"Yes, yes, I can't remember for a moment," the boy said hurriedly.
Xiao Mei continued, "Why do you like this show?"
The boy carefully considered his words: "I just think Hou Wenjie is a particularly legendary person."
I've seen videos of him living under bridges and sleeping in parks. No matter what kind of environment he's in, he remains completely at ease.
And now, he has created a popular online store, saved a factory with assets of over 100 million yuan, and brought a small water plant into the national spotlight.
Such an experience is legendary enough. I think even online novels wouldn't dare to write it like this.
But he actually did it.
Compared to other variety shows, I feel this is on a completely different level.
Because there was no script, it truly changed reality.
"Okay, thank you for your answer. This is a small gift from us." Xiaomei took the gift box from the staff and gave it to the boy.
Then, the video showed interviews with several more passersby.
They all said that their favorite show is "30 Days of City Survival," and gave their reasons.
"It's like reading a wish-fulfillment novel where you start with nothing but a bowl. Then you rise against all odds and reach the pinnacle of life in a very short time."
Moreover, compared to the hundreds of thousands of words of foreshadowing in a novel, this is a work of several million words.
This show is authentic and entertaining enough.
The netizens' ridicule and the program's observation team's skepticism were all refuted by Hou Wenjie in the end.
Of course, I was one of the many netizens who were proven wrong back then, but when I put myself in Hou Wenjie's shoes, the feeling of satisfaction was off the charts.
An unconventional genius travels throughout the country, ignoring the strange looks and insults from the world, and practices the path in his heart.
Then, when he subtly displayed his talents, it was enough to change the status quo of a company.
Watching this program every day makes me think, "I wish I had that kind of ability and mindset."
"It feels very down-to-earth. Those dating variety shows and idol variety shows."
The handsome men and beautiful women in the show have a very aloof air about them, like they stepped out of an idol drama.
But Hou Wenjie is different; it's as if he's standing right next to us.
He brought traffic to a struggling small shop and helped a factory that was on the verge of bankruptcy to get back on track.
This showed me the softness and kindness in people's hearts.
Who wouldn't want to meet someone who can help them?
After helping a water plant with its marketing, he even persuaded the plant's owner to establish a charitable foundation.
I think this kind of person is truly a breath of fresh air among internet celebrities.
No pretense, no affectation. I won't be talking about family while selling counterfeit or substandard products, secretly wishing I could stab my own family in the back.
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