With everything in place, Hou Wenjie’s new project launched a massive marketing campaign.
"It comes from a pristine jungle island in the middle of a lake, where no human has ever set foot before, and is filtered by rock layers thousands of meters underground."
Penglai Spring is naturally rich in minerals essential for the human body.
A video advertisement showcases the magnificent scenery of a primeval jungle.
As the camera zooms in, deep within this jungle lies a small island in the middle of a lake.
That was an island that had never been polluted by humans.
The island boasts pristine natural scenery.
At the end of the video, President Anning of the Long Night Kingdom appeared and uttered his final words:
"Every drop of Penglai Spring water is a gift from nature, Penglai Spring water is a noble water!"
Along with this main advertisement, there are also many text and image advertisements.
The advertisements all emphasize the concept of Penglai Spring's zero pollution, claiming it is a naturally occurring mineral water.
From the moment Penglai Spring gushed forth from the underground rock strata until it became bottled water in people's hands, it was never polluted by the air of this world.
The spring water from Penglai is transported directly to the factory through sealed underground pipes.
The entire conveyor system was designed with the participation of the world's most renowned experts, ensuring its precision and eliminating the possibility of human contact.
In addition to these advertising campaigns, major conglomerates also encouraged celebrities and social elites to drink Penglai Spring water in public and reported it extensively in the news.
Penglai Spring instantly became the most expensive mineral water in the world, renowned as a noble water source.
Bottles of Penglai Spring water depart from a factory a few miles away on the island in the lake and are sold all over the world.
But Hou Wenjie's steps did not stop.
After several months of streamlining and refining the structure of Fengmingshan Diamond Company and Penglaiquan Drinking Water Company, clarifying the company's philosophy and strategic development goals, he then established the fashion luxury brand Mandala.
He invited outstanding fashion designers from all over the world to join the company.
Having tasted the success of Penglaiquan, those large investors were naturally more willing to deepen their cooperation with Hou Wenjie.
For Hou Wenjie, the bigger the cake, the more everyone can eat, so he certainly wouldn't refuse the investment from these conglomerates.
Moreover, these conglomerates are also very useful for him to settle the original owner's obsession.
After signing agreements with a group of prominent investors, a photo of Hou Wenjie and the investors at the signing ceremony went viral on major social media platforms that very evening!
The World Business Journal even published an article:
From a diamond that lasts forever to Penglai Spring, the aristocrat of water.
What surprises will business prodigy Hou Wenjie bring us next?
This signing ceremony, which included major global conglomerates, proves that Hou Wenjie's miraculous journey is still on a meteoric rise.
The Global Financial News also published an article stating: "Since the rise of the Internet, a large number of business elites have emerged in this industry, creating one billionaire after another."
Meanwhile, various traditional industries have shrunk one after another, and various manufacturing industries have shown signs of a major depression.
Hou Wenjie's amazing marketing plan has shown the world that the Internet has not hindered the development of any industry; on the contrary, it has brought companies and people closer together.
People can see the product's production process more closely and intuitively, and understand the product's concept and market positioning.
Now, investment giants are once again focusing their attention on Hou Wenjie. What kind of storm is he brewing?
…
Soon, the mystery was solved.
The next day, major media outlets reported on it.
Hou Wenjie founded Mandala International, a luxury clothing brand.
Despite only being in the first round of investment and not having sold any products yet, Hou Wenjie has already raised 3 billion yuan.
In addition, Hou Wenjie will hold the Mandala Fashion Week in half a month.
At that time, top models from all over the world will gather at Fengming Mountain Dream Plaza.
These news reports, confirmed by authoritative media outlets, have once again ignited the internet.
"Looking back, Hou Wenjie and I used to sleep under bridges. I still have photos of us together on my phone. Unfortunately, he had a bad reputation at the time, so I deleted the photo."
Damn, that's such a shame.
"I participated in the same show, '30 Days of City Survival,' but after the show, my 50,000 followers dropped to 30,000, and I still haven't been able to monetize my online traffic."
Hou Wenjie, on the other hand, has soared to great heights and has become a figure I must look up to.
Heh, but I'm not convinced. I just have to say it: Hou Wenjie, you're just a stinky bridge-sleeping geezer.
"Watching someone go from having nothing to becoming a tycoon in a short period of time, while you may feel envious and jealous, it also feels quite reasonable."
So many people on the internet who have no real talent but become famous by chance have become millionaires, let alone Hou Wenjie, who has considerable business acumen.
Seeing him felt like seeing a protagonist I'd only ever seen in online novels.
…
The power of capital is immense.
The Mandala Fashion Week was broadcast live on major live streaming platforms around the world.
The highlight, the "Temptation of the Mandala" fashion lingerie show, was broadcast during prime time on major television channels in many countries and achieved quite good ratings.
One afternoon, as Hou Wenjie was sitting in a chair drinking tea, he received a phone call.
The call came from a business partner.
The gist of the phone call was that Zheng Huaiyuan, the real estate tycoon who had once fled abroad, had fallen from grace.
He not only lost everything in the stock market, but also evaded taxes, and will now spend the rest of his life in prison.
The business partner smiled and told Hou Wenjie that he would pull some strings to let the real estate tycoon spend the rest of his life in his privately owned prison.
He also prepared a lot of entertainment programs to make the real estate businessman's remaining life colorful enough.
Hou Wenjie expressed his gratitude to his business partner.
This is the realm of capital; as long as you have enough wealth and enough value, you can do things that many people cannot even imagine.
Hou Wenjie felt that the obsession in his mind was beginning to dissipate.
He knew he wouldn't last much longer in this world.
It's a pity that I can't keep my promise to President Ahn.
[End of Volume One]
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