"Director Duan, our factory has sold 250,000 Subor learning machines and 750,000 pirated game cartridges. We've made a fortune! The factory's profits have turned around, and by the end of the year, every household will be able to have a good New Year!"
The retail price of the Subor learning machine is 599 yuan, but the production cost is only 450 yuan, leaving a profit margin of 149 yuan. However, distributors and retailers take a large portion of the profit, leaving only 70 yuan for Zhongshan Rihua Electronics Factory.
However, as is well known, the home video game console industry makes its profits not by selling game consoles, but by selling game cartridges.
Pirated game cartridges are even more profitable, with retail prices exceeding 60 yuan.
The production cost of a pirated game cartridge is about 50 yuan. Among them, the circuit board and the EPROM memory chip are the most expensive, but Wujiang Group happens to be able to provide them, and at a lower price than those from abroad.
By the mid-to-late 1990s, with the advancement of technology, the production cost of a game cartridge dropped dramatically. A game cartridge could be bought for a dozen yuan, and "all-in-one game cartridges" could be bought for several dozen yuan.
However, currently, game cartridges are still quite expensive.
This is because the electronic components are supplied by Wujiang Group; if foreign chips were purchased, the price would be even higher.
The Subor learning machine sold very well, and Rihua Electronics Factory made a fortune. However, Duan Yongping wanted to continue to expand the market share of Subor learning machines.
"The success of the Subor learning machine is certainly cause for celebration, but we must not be complacent, as many other brands of learning machines have emerged on the market. For example, a company in Shenzhen launched a learning machine just a few days later than us, and it's currently selling very well. We must continue our efforts and achieve even greater success!" Duan Yongping looked around at everyone and said loudly.
Upon hearing this, everyone nodded excitedly in agreement.
"Director Duan, how can we boost sales?" someone asked loudly.
Duan Yongping replied with great certainty, "Of course, we'll advertise! Before, we only advertised in newspapers, but now that our factory is making money, we can advertise on television. That way, the effect will be even better!"
Duan Yongping's words once again received unanimous approval from everyone.
Immediately, the group discussed how to film the television commercial.
Fortunately, no one has yet thought of asking Jackie Chan to be the spokesperson for the advertisement...
Otherwise, the Subor learning machine would be completely gone!
(A classic Little Tyrant advertising slogan: Back in the day, I conquered the world with my fists; now, in this computer age, my son will conquer the world with Little Tyrant.)
...
...
The development of learning machines in China is booming.
Abroad, however, "Qiongqi game consoles" reign supreme!
The "Qiongqi Game Machine" has been closing in, and its total sales are now close to 30 million units.
It is estimated that by the end of this year, the total sales of "Qiongqi Game Console" will exceed 50 million units.
Today, Wujiang Group has established offices or branches in almost every country in the world. While vigorously promoting game consoles, it is also promoting other products such as pagers, typewriters, PCs, Wujiang batteries, chips, comics, cartoons, and toys.
The group's turnover has increased dramatically.
Furthermore, Wujiang's flagship store business is growing at a rocket-like pace, with 672 flagship stores worldwide and plans to increase that number to 1,000 by the end of this year.
The fastest-growing region for Wujiang's flagship stores is the Tokyo area of Japan, where Wujiang Group's Wanjiang Real Estate is responsible for purchasing storefronts or building its own stores.
Wujiang Group has a large amount of foreign exchange abroad, and a portion of this foreign exchange is given to Wanjiang Real Estate to purchase real estate in Tokyo.
After the Plaza Accord was signed, Japan's real estate bubble grew larger and larger, especially in Tokyo, where it was said that the land in Tokyo alone could buy the entire United States.
With the support of Wujiang Group, Wanjiang Real Estate has become a well-known large real estate company in Tokyo, and has even entered the top ten real estate companies in Tokyo (Tokyo area only).
Tokyo, Japan, has seen the most rapid increase in real estate value. Since Zhao Ye doesn't actually intend to develop a real estate business in Japan, he naturally wants to focus on developing in the most profitable areas.
At this time, Wujiang Group had 186 flagship stores in Japan, widely distributed in first- and second-tier cities.
Having a flagship store is equivalent to having a distribution channel with a certain level of strength.
This way, when dealing with other distributors, you won't be overcharged or have exorbitant prices.
It was under these circumstances that Wujiang Group's new product, the Gameboy handheld game console, was launched to great acclaim.
April 1, 1987, April Fool's Day.
Game Boy advertisements were everywhere in Japan, and Wujiang flagship stores and distributors who had previously cooperated with Wujiang Group hung up promotional banners at the entrances of their stores.
Following the "Qiongqi Game Machine," Wujiang Group has launched another new game console—the Gameboy, a portable handheld game console that lets you enjoy Wujiang games anytime, anywhere!!!
The saying "A product from Wujiang is a masterpiece" has long been deeply ingrained in the minds of players and merchants.
The Game Boy handheld game console clearly has the potential to become a huge hit; anyone with eyes can see that.
Therefore, when major businesses promote it, they all go all out.
In order to attract traffic, major media outlets have also taken the initiative to report on Gameboy.
The Tokyo Daily reported: "Following the release of the Game Boy handheld game console by Wujiang Group, industry insiders stated that Wujiang Group will inevitably surpass Nintendo and become the dominant force in the new gaming era!!!"
This chapter is not finished, please click the next page to continue reading!
Continue read on readnovelmtl.com
